With the continuous development of the economy, environmental pollution, including water pollution is an undeniable fact, it can be predicted that the household water purifier as a solution to the water pollution of the best choice in our country will have a very broad market, but also from the characteristics of the product, the water purifier is a direct relationship between people's lives and health of the environmentally friendly products, the efficacy of the obvious, coupled with the rapid increase in the level of consumption and health consciousness of people will soon enter the mass of families. Consumption level and health awareness of the rapid increase in water purifiers will soon enter the mass of families.
Analysis of the status quo of the water purifier industry
1, analysis of the status quo of the water purifier manufacturers
More and more operators feel the great potential of the water purifier, joined the water purifier market in the industry, but at present most of the manufacturers are small workshops, no professional designers and production equipment, there is no formal production sites and testing methods, no perfect management methods and marketing system. There is no perfect management method and marketing system. Commonly in the accessories factory to buy some not very compatible accessories to assemble, quality is not guaranteed, service is not guaranteed.
The main manufacturers of water purifier products are concentrated in Shanghai, Jiangsu, Zhejiang and Guangdong. Guangdong market, for example; the current market in Guangdong, the main brands of water purifiers (according to the location of the manufacturer labeled on the product) can be divided into three categories: the first category of imported brands (4 kinds): Anbang (U.S.), Ai Huipu (U.S.), Jiebi (U.S.), Dalton (UK); the second category of Guangdong Province, the brand (including joint-venture brands***8 kinds): Ainu (Shenzhen), snow Kelu (Shenzhen), LISHEN (Shenzhen) The second category for the Guangdong Province brands (including joint venture brands *** 8 kinds): Ainu (Shenzhen), snow Kelu (Shenzhen), Lisheng (Shenzhen), Angel (Shenzhen), Sigma (Shenzhen), Biyuan (Guangzhou), Jiebao (Guangzhou), Pu Luquan (Zhongshan); the third category for the foreign products (3 kinds): Tianmagnet (Tianjin), Qinyuan (Ningbo), the Orient (Shanghai).
Now manufacturers do not study the needs of consumers, the future direction of water purifier products and the industry's understanding of the depth is not enough, so although there are a variety of water purifier products on the market at present, but are you copy me, I copy you practice. Not only for the product, the marketing of water purifiers, most manufacturers are also in the groping stage, no manufacturer has successful experience and mode in this area. And many manufacturers are short-term behavior, no long-term planning and market competition strategy. At present, the water purifier industry has not formed the so-called brand, the whole industry is still in the primary stage of development.
2, water purifier market analysis
With the improvement of people's quality of life requirements, with the deterioration of the pollution of environmental water resources, water purification and water purification products in recent years has been rapid development. Especially water dispensers, pure water, bottled water products are developing rapidly, but the water purifier sales market has never been satisfactory. Although the market is growing year after year, but obviously still in the primary stage of development, the market share is not large, there is no one well-known brand, consumer awareness of such products is also low. What restricts the development of the water purifier market?
Currently, the factors restricting the development of the water purifier market are mainly manifested in the following aspects:
A. The national standard for water purifiers is not perfect, and there is no end to the debate on pure water and mineralized water.
At present, the water purifier standards in addition to urban construction industry standards "CJ 3023-93 activated carbon water purifier", "CJ 3026-94 drinking water integrated water purifier standards", there are almost no other aspects of the test measurement standards. Due to the lack of standard guidance, resulting in consumers at a loss.
B. Product positioning is limited.
Currently, most domestic manufacturers will be the publicity of water purifiers positioned as health care and beauty. Beauty always gives people the feeling that there is no mass. We should position the water purifier in the kitchen appliances category, the product and kitchen appliances such as rice cookers, electric kettles and so on together to promote. In this way, invisible consumers will be water purifier and rice cooker as the same class of products, thereby increasing the popularity.
C. Lack of consumer awareness of water purifiers.
Through consumer consultation and shopping mall surveys found that most consumers know nothing about water purifiers, the water purifier's water purification function is skeptical, wait-and-see attitude. This is a key factor restricting the development of the water purifier industry.
D. Uneven product quality, sales management is not standardized
As a product that provides drinking water that is closely related to human beings, the hygiene requirements of water purifiers cannot be ignored. There are a lot of miscellaneous water purifier products, from the appearance to the structure can not meet the minimum health requirements, and even some activated carbon water purifier move a carbon powder fall, some water purifier shell and the inner wall of the dust. As a product sales terminal - shopping malls on the management of water purifier products are not standardized, some shopping malls water purifier products counter similar to grocery stores, and even some shopping malls do not have a water purifier products counter.
E. Insufficient mastery of the core technology of water purification, the lack of uniform standards for the manufacture of cartridges, the replacement of cartridges has become a bottleneck in the development of water purifiers.
Most domestic manufacturers can only manufacture activated carbon filter, and the hollow fiber, reverse osmosis membranes, ceramic filters and other purification of advanced technology mastery is insufficient, can only rely on imports. At the same time, the manufacturing of cartridges also lacks a unified standard, once the purchase of a brand of water purifier, the subsequent replacement of the cartridge can only buy the same manufacturer's products, the consumer has lost the right to free choice. Some consumers are worried about the manufacturer does not produce, expensive water purifier will be useless; or may be in the cartridge price by the manufacturer arbitrary slaughter.
F. The market lacks strong brand support and a corresponding monitoring mechanism.
Water purifier is a new industry, domestic brands such as Haier are not involved in the manufacture of water purifiers, people are familiar with foreign brands such as Panasonic did not enter the Chinese market. Water purifier market is in the age of war, each brand products are said to be well-known brands at home and abroad or the use of international advanced technology manufacturing, and the market has no corresponding monitoring mechanism, the manufacturer's untrue propaganda to increase the skepticism of consumers.
G. Other similar products such as bottled, bottled water, drinking fountains and other competition is also a constraint on the development of water purifiers can not be ignored.
Based on the above constraints, we "Aometer" company will take; First: to develop market development goals, accelerate the study of the relevant water purifier industry regulations; Second: to carry out the market positioning of water purifiers, so that "OMETEL" Aometer" will become a household necessity and arouse the desire of consumers (especially the rural consumers) to buy; 3: Strengthen marketing efforts and market supervision and management, so that consumers can understand our "Aometer" water purifier products; 4: Vigorously research and apply advanced purification technology to solve the problems of the development of water purifiers. The company's products have been widely used in the market for a long time.