How to write a promotional program
How to write a promotional program?(1) Determination of promotion time
Promotions are typically 10 days long, spanning two weekends. From Friday weekend to the following Sunday. If it's a big festival, the promotion can be scheduled for a longer period of time, but usually not more than a month.
(II) Design of promotion objectives Generally speaking, the objectives of promotion for consumers are
(1) to increase sales and expand sales; (2) to attract new customers and consolidate old ones; (3) to build up the image of the enterprise and increase its popularity; (4) to cope with the competition and win customers. The promotion objectives should be determined according to the requirements of the enterprise and the market situation. The promotion objectives can be a single objective or multiple objectives.
To determine the promotional objective, describe the background and reasons. That is, describe the situation related to this promotional objective. For example, the current market, the situation of consumers and competitors, the current situation of the company and the motivation for this promotion. This part of the writing requirements are (2) the theme must address the specific promotional activities and their objectives; (3) the theme should cater to the psychological needs of consumers and can cause strong ****ing feelings.
3. Topic language expression. Promote the expression of the topic: (1) clear interest and emotional appeal point. (2) highlight the distinctive personality; (3) with vivid vitality; (4) concise and easy to understand.
4. The theme should be creative. Promotion of the establishment of the theme is a creative activity, but also a high degree of operation, is the focus of this course training. Through this training, students' creative ability can be strengthened.
(4) Design of promotional activities
(2) A clear price advantage; (3) High consumer demand during the holiday season.
3. Selection of promotion methods and reasonable combination. According to the determined range of promotional products, design specific promotional activities. In the mall promotion, to consider several promotional combination methods, but currently the most popular with consumers have they can also try to show the characteristics and personality of the mall, create a strong shopping atmosphere, establish a good corporate image, thus attracting consumers into the store, inducing their desire to shop. This is the role of POP advertising charm.
In the planning of promotional advertisements, it is necessary to determine the form of advertisements to be used according to the specific promotional themes, requirements and cost budgets, and give full play to their functions. Refer to the example questions for more information.
2. Product display. It is effective promotional publicity to display promotional merchandise in the best form so that customers can see the attractive merchandise on display as soon as they enter the door, thus stimulating consumers' desire to buy. Merchandise can be optimized by (2) being as detailed as possible; (3) being as accurate as possible; and (4) getting the best results.
(VII) Promotion Implementation Schedule
In order to ensure the smooth implementation of the promotion plan, it is necessary to control the whole implementation process of the plan. In the last part of the promotion plan, the promotion implementation schedule needs to be designed.
1. Two stages of promotion implementation. Promotion is a process that generally includes two phases: pre-promotion preparation and post-promotion. Need to promote the implementation of the entire process of effective control, so that promotional activities can be carried out effectively as scheduled, from the organization, system, personnel, time and other aspects of adequate protection.
2. The main items of promotion implementation. General shopping malls need about two months to prepare for the promotion. The items that need to be prepared are: (1) the purchase of promotional merchandise; (2) the production and distribution of 2) DM ads; (3) the production and layout of POP ads; (4) the display of promotional merchandise and environmental layout; (5) the preparation of promotional activities. There is also a lot of work to be done and many activities to be organized during the promotion period.
3. Formula
2, pre-sale, scheduled categories of goods to the product details page display the estimated delivery time shall prevail;
3, other special categories of goods need to be separately agreed with the merchant delivery time. Special categories mainly include customized goods, furniture, home furnishings, building materials and other large items;
Warm tips:
11.11 activities, due to the third-party merchant orders more, November 10, 2020 00:00:00 - November 14, 2020 23:59:59 orders submitted during the period, is expected to be shipped within 72 hours.
Remarks: "Shipped" means that the logistics status of the order (e.g., received, transferred, dispatched, signed for, etc.) can be viewed in the logistics company's system.