What should be the most basic functions of a system suitable for an optical shop? I list some of the more important functions.
1. Optometry and optical dispensing process services: Whether it is an optical shop or an optometry center or outpatient clinic, optometry and optical dispensing is the most basic business, and it is the core business segment for optical shops.
2. Perfect purchase, sales and inventory management: Whether it is the specifications of glasses in optical shops, medicines in optometry centers, outpatient clinics, and other optometry products (customized products, as well as medicines and consumables), it must be done The functions of visual management and global dynamic inventory warning, efficient entry and exit, and scientific guidance of procurement ensure the optimization of inventory. Of course, you also need to pay attention to whether it complies with GSP management (management specifications for Class III medical devices). This has a major impact on some optometry centers and outpatient clinics, and directly determines whether they can carry out angle plastic surgery and other businesses.
3. Customer management: Electronic customer files can avoid the loss of customer data. At the same time, it is necessary to support the batch import function to reduce work docking costs and improve work efficiency. We also need the ability to grasp first-hand customer dynamic information and manage customers by classification and labeling, so that we can track them in a timely manner and conduct targeted marketing for different customer groups to reduce customer churn and achieve timely conversions.
4. Marketing management: For optical stores, traffic drainage is also a relatively important link. Personalized tag management and VIP operations can form a marketing matrix through membership, stored-value cards, points malls, coupons, referrals, etc., expand new customers, and at the same time improve the satisfaction and repurchase rate of old customers.
5. Equipment docking: Support the docking of more equipment as much as possible, such as: optometre, caller, slit lamp, Oct instrument, biomechanical analyzer, etc. Only by supporting more equipment Only in this way can we realize data linkage and interoperability, improve the convenience of our work and reduce the probability of errors.
6. Data analysis: We need relatively powerful data precipitation, the ability to quickly query and analyze various data in the background (sales analysis, revenue composition analysis, patient analysis, member analysis, employee performance analysis, orders analysis, outpatient efficiency analysis, etc.), it can provide comprehensive report statistics, support one-click export, and provide timely feedback on the current situation of each sector, so that we can use data-driven management to provide decision-making support for operations.
7. Expense management: including management of charges, fees already paid, fees to be refunded, and fees refunded, which can be queried and collected anytime and anywhere.
For optical shops, the above functions can basically meet the needs of an optical shop, but compared to optometry clinics and optometry centers, we need far more functions than these. After all, compared to optical shops, optometry clinics and optometry centers have more business, such as:
8. Angle plastic fitting business: Many angle plastic fittings are the core business of ophthalmology clinics. section, so when selecting the functions of this section, you must be more careful. Whether it follows the latest expert guidance, whether it adopts a standardized, safe and effective angle fitting process, and whether it can cover the initial pre-fitting inspection, lens selection and trial fitting, and removal. Daily inspection of glasses, review on the first day of wearing glasses, review after wearing glasses, etc. all need to be understood carefully. Of course, the most important thing is whether it complies with GSP management (management specifications for Class III medical devices). Only systems that comply with GSP management can carry out angle molding business.
9. Myopia prevention and control business: Basically all optometry centers will have the need for myopia prevention and control, so myopia prevention and control is also a very important core sector, which needs to meet the vision screening of medical optometry institutions. Requirements include the ability to automatically generate reports, eye health files, etc. It also needs the function of follow-up integrated process management, which can proactively notify parents through WeChat, text messages, etc., to form close contact, guide parents to the store, and attract traffic to the store in a timely manner. At the same time, the vision screening big data can be permanently stored, managed electronically, and convenient for searching and statistical data. It can provide decision-making support for vision and refractive development for education and medical authorities.
10. Vision training: Vision training is also one of the important sections of the optometry center. The system requires visual training plan formulation, visual training appointment, sign-in, visual training treatment, visual training records and other functions to support the full process coverage of the visual training business. Of course, each patient's situation is different, and the content of visual training is also different. Therefore, it is also necessary to support various visual training contents, visual training projects, and visual training packages, which can include various promotions, discounts, exemptions and other marketing tools to improve customer conversion rates. .
After talking about some functions required by the core business, various other auxiliary functions are also essential.
11. Electronic medical records: For electronic medical records, you should choose a professional ophthalmology electronic medical record. Ophthalmologists can combine optical services for different eyes (OK glasses, RPG, strabismus and amblyopia, etc.), and then directly select the corresponding ones online. Eye diseases and examination options, fill in patient information, easily and conveniently. Paperless medical record management can also permanently save medical record data in the background, making it convenient for doctors to find patient information quickly and conveniently with one click.
12. Appointment registration: This function can greatly improve the efficiency of patient treatment. Without going to the site, patients can make an appointment independently on their mobile phone through WeChat official account, phone number, etc., which is efficient and convenient. At the same time, there is also a need for intelligent reminders of medical treatment times. This intelligent and humanized function can reduce patients’ waiting time and improve the medical treatment experience and registration efficiency.
13. Outpatient clinic scheduling management: Scheduling should be regarded as a relatively basic function, so that when patients register, they can clearly know the visiting time of the doctor they want to see.
14. Doctor’s station, check-up station, medicine dispensing office: For outpatient clinics, unlike optical shops that only provide spectacles, the business process of ophthalmology clinics is long, and different businesses need to involve different department, this requires closed-loop management of ophthalmology business, so that all employees can be tracked, the whole process can be traced, practical operations can be carried out, scientific statistics and comprehensive analysis can be achieved, so as to realize the whole-process tracking of the business, which is helpful for improving the quality of medical care. important meaning.