This is a legend that makes Chinese people's blood boil.
Fourteen years ago, the field of harbor machinery manufacturing was completely dominated by international giants. In Shanghai, a small company with only 10 employees and 1 million dollars in capital was established. They had no capital, lacked technology, and even struggled to imitate others. Who knows, in the next ten years, this small company beat Japan's Mitsubishi Heavy Industries, Mitsui, South Korea's Samsung, Hyundai and other international giants one by one, creating more than twenty world-leading core products, take 70% of the market share, 2005 sales of more than 12 billion yuan.
Speaking of this story, Lao Guan shook his head and threw out a sentence, "That's because foreigners are incompetent, can't afford to suffer anymore, and can't withstand torture." He then smiled calmly and recalled, "Zhenhua was founded 14 years ago, and for the first half of the time, it was all about ignorance, no money, and not daring to do anything, not knowing what we could get into. Until November 2000, we know our historical responsibility ......"
In the eyes of the old tube, the global equipment manufacturing industry is in decline. He said the reason: "Manufacturing is a labor-intensive industry, the decline of foreign countries to create our prosperity." He made a calculation for the reporter, in terms of production value, our labor costs accounted for only 10%, the United States accounted for 30% or even 50%. The same product, if Zhenhua cost 70 million U.S. dollars, the Americans build their own to spend 100 million U.S. dollars. The high cost makes them only ask Zhenhua for help. So how to create world-class products with cheap labor? The old pipe has its own way of doing that.
There are 30,000 employees under the old pipe, and front-line workers account for more than 90%, only one of the welding 4,000 people, many of whom are migrant workers. He said frankly: migrant workers simple and honest, but just into the factory, the culture is not high, it is difficult to have a hard time with the idea of ****, but also to go home during the busy farming season, inevitably affecting production.
However, the migrant workers in Zhenhua's Changxing Island production base are a different story. The factory is lit up every night, with thousands of workers volunteering to work overtime. If it weren't for the old pipe that forces the lights to be turned off at 10 o'clock, the workers would refuse to put down the work at hand. "Employees in other organizations play poker after work, and some of them think about how to play before they get off work. In Zhenhua, migrant workers do not play poker, we are most enthusiastic about working overtime, working, studying and researching technology, said Guan Tongxian with a childlike smile and quite proud.
This is the merit of the old tube. He has crafted a set of incentives, and all of them rely on the voluntary choice of employees.
"For migrant workers, there is no need to reason, directly reflected in the income. Why do workers work overtime? I give them a wage ah, dry an hour to get an hour of money, they do not think about anything else, just think about working overtime to get more money." Welding is the most important part of Zhenhua's production, the old tube high salary to keep people: a good welder can get 10,000 yuan per month. The average level can also get more than 2,000 yuan. The old pipe waved his hand and threw down a sentence: "If you don't pay enough for the work, you can't keep people."
In order to turn the huge team of migrant workers into industrial workers, Zhenhua has come up with some brilliant tricks:
First, build houses for them first, so that the migrant workers can move their homes to Changxing Island and keep their hearts in Zhenhua. A family can get 30 square meters of house, with kitchen and bathroom, "the wife comes, a large part of the stability". For this reason, Zhenhua is going to build three 630 suites on Changxing Island, and now the first 630 suite has been built.
Secondly, we run various schools to strengthen training. Zhenhua has a welding school, and since wages are linked to welding skills and higher levels naturally lead to higher wages, workers are very active and compete for training.
Thirdly, strict rules and regulations are in place. Employees who gamble are immediately dismissed. On the construction site, the slightest carelessness will be destroyed by the machine. Zhenhua took a strong medicine, a serious safety violation, a fine of 500 yuan. As a result, even the most casual workers are forced to be more vigilant and do not dare to be careless at all. Control 70% of the market share, the old tube is still frank: "We are in the whirlpool of competition, technological innovation has never dared to slacken." Visible, low cost is certainly Zhenhua's way to win, independent innovation is the killer app. And the mechanism that prompts employees to innovate is the old tube's most central secret weapon.
In the enterprise, traditionally there are two types of talent. One class is the intellectuals from the class, know the theory, can design; The other class is passionate, think, do, have the ability to do but no education "comrades from the army". To deal with these two types of people, Lao Guan has no prejudice, and actively play the enthusiasm of comrades "from the army". He believes that as long as there is a contribution to innovation, should be heavily rewarded. Every year the company in encouraging innovation, we have to spend nearly ten million yuan. 2003 held a science and technology awards conference, set up four 1 million yuan award. Last year, the old tube and began to select "Zhenhua merit". The selection does not ask about the position and education, but only the contribution. Promoted by him and other executives, this award has become the company's highest honor. Winners of the award not only have solid gold medals and bonuses, but also are given thoughtful arrangements for future housing, medical insurance and post-retirement life.
For talent strategy, the old pipe has always been unconventional. He first shouted "retirement is not according to the age line" slogan, as long as the technology is good, and can be climbed to the top of the crane in one breath, you can continue to stay. Zhenhua chief engineer Wu Xianda, older than the old tube is still 3 years old, as usual, insist on working. He said, "let the old comrades to stay, it solves a lot of people's worries, so that employees will not be in the retirement before fishing". Talent is the key to Zhenhua. The old pipe said: talent can not be bought. The real talent has to cultivate itself. Previously, there have been a number of overseas terminals offered 100,000 to 150,000 U.S. dollars a year to hire Zhenhua sent to the electrical commissioning experts, so that they stay. None of them were moved by the result. The old pipe has a knack for retaining the hearts of its employees.
Every December and July, employees have two opportunities to get a raise, ranging from 100 to 500 yuan. The raise does not depend on the level, does not look at the education, increase how much all depends on a special form. Above the form is written on the old tube of their four special requirements, "can worry, can be anxious, can solve the problem, out of the fast". In accordance with these four requirements, each employee to fill out a detailed six months of their own "work performance", what force, to solve what problems and so on. After filling out the corner of the name will be written sealed, handed over to the departments. Department heads to carry out two rounds of scoring: first, do not look at the name, based solely on the content of the statement to judge, give the amount of pay rise. In the second round, the names are taken apart and compared with the person's usual performance to finalize the amount of the raise.
The old pipe said bluntly: high education is useless, the key is to be able to anxious about the enterprise, think about what the enterprise thinks. How much you usually pay is directly reflected in the salary. His original salary system, firmly tethered to the hearts of outstanding employees. In this way, who is not doing their best?
In order to mobilize the staff to continue to learn and stay motivated, the old pipe strange tricks.
The manager has always emphasized English. Why? Zhenhua took 70% of the market share, most of the products are sold to foreigners. From the pre-sale communication, to take orders, go abroad to install the machine, and then to after-sales service, the staff's English level directly determines the number of orders, the quality of service. In the past, it was very embarrassing that Zhenhua's people who knew technology did not know foreign languages and could not communicate. The old tube is determined to improve the English level of employees on a large scale. But empty shouting slogans do not work, he thought of a way ......
Examination: twice a year to organize foreign language exams, foreigners are invited to be examiners. The key is that after passing the exam, each person can be based on the examination results processing salary ranging from 600 yuan to 1200 yuan, "enjoy two years, every month are added". He said with a smile, "This is a voluntary examination", but the employees have long been fried, every day after work to step up learning foreign languages, pull can not pull. Zhenhua similar to such a test, there are many, Zhenhua does not worry about the learning atmosphere.
In order to encourage employees to actively participate in amateur learning, the company stipulates that all exams passed, tuition reimbursement. At the same time, the company has opened up a variety of schools. Among them, the MBA program is the most notable. Now the MBA class has been run for five or six years, more than 150 employees got the MBA master's degree. The old tube is happy, create conditions for employees to get a diploma, they will naturally work hard, study hard, and highly loyal. Guan Tongxian is like an engine, tirelessly running at high speed. He told reporters: "Before a week working six and a half days, how good. Now do five days stop two days, too wasteful."
While already in his old age, the old pipe gets up at 7:00 a.m. every day, and is often busy until 8:00 p.m. in the evening before getting off work, and lives in the company's small single room. His cell phone is on 24 hours a day, and his ringtone is the inspiring Matador March.
As the president of a listed company, he did not have a bit of faction ...... neither a wide desk, nor a leather boss chair, and even the full independent office are not. 14 years, he insisted with more than 10 subordinates share a long and narrow office, but also deliberately placed the desk in the subordinates behind. Subordinates one by one as if sitting on pins and needles. To this, he replied: "I do not like to use the office alone. There is no luxury office, but we are just as innovative and award-winning."
It can be said that Guan Tongxian is still in a state of entrepreneurship. To ask why, I'm afraid to attribute to his strong patriotic feelings. 20 years ago, he served as deputy director of the Ministry of Transportation, Water Transportation Department, Factory Division. At that time, domestic harbor cranes were imported from abroad at high prices, and many of them were still second-hand goods. Domestic manufacturers are not competitive, due to the lack of design experience, low production levels, the products are not as good as foreign knockout goods.
"You haven't seen the arrogance of foreigners who simply look down on us," he said, adding that the huge gap has galvanized him. At the age of 59, Guan Tongxian, who was about to retire, decided to go into business. With a force of unconquerable, he named the company Shanghai Zhenhua Port Machinery Co. And at the beginning of the establishment of the company, he boldly shouted out his wish, "Wherever there is a container operation port in the world, there should be Zhenhua Port Machinery's products!" Who knows, at that time, Shanghai Port Machinery Factory can only do one or two door cranes and bulk cargo machinery a year, not to mention Zhenhua Port Machinery.
Under the leadership of the old tube, Zhenhua Port Machinery did not live up to its name. He told reporters: the enterprise can not be old-fashioned, to return to the old. It is the old pipe unconventional talent strategy and incentive mechanism, so that Zhenhua Port Machinery rapid development. Their own strength, the largest importer of container cranes into the largest exporter, the company's "ZPMC" logo marked on most of the ports. Later, whenever the world's major ports bidding, as long as you see Zhenhua bidding, Japanese companies clamped up their purses and left.
Zhenhua now has 17 large transport ships, but still not enough. Every day, Zhenhua's transport ships are carrying towering cranes, proudly sailing around the world. Today, Zhenhua Harbor Machinery has begun to enter a number of fields such as bulk cargo handling machinery, large bridges, and offshore heavy equipment. Speaking of diversification, the old pipe smiled, "because we have a little fame and strength, so build something else." Although it is diversified, but he also has his own four-word principle "steel as the program". As long as the large-scale steel structure facilities, are Zhenhua's potential areas, can become a new growth point for Zhenhua.