Medical equipment sales is still relatively good to do, because the market for medical equipment is relatively large, there is a certain development prospects.
Medical equipment sales industry is rapidly developing at a growth rate of 14% to 15% per year, but the medical equipment sales skills marketing model tends to aging problem is gradually surfacing, improve the level of sales staff skills, has become the old bosses more and more topics.
The medical device industry is knowledge-intensive and capital-intensive, so the threshold of entry is high, but in recent years it still attracts a lot of capital, and the huge profits can't help but be a very tempting reason.
But the high price of the product, the use of a long cycle, customer requirements, but to the sales staff set up a lot of difficult problems, poured countless pots of cold water, how to do, is not to continue to do, may be they have been asking the question. The answer, of course, is to keep going. The trick is to keep going. The following is from the hospital equipment and home appliances to do a comparison of the two aspects of sales skills organized for the reference of the confused medical equipment sales staff.
To win the medical equipment market, it is not possible to quick decision, only to play a protracted war a way to go. On this road, sales people do not have good psychological quality, no professional knowledge and sales skills, it is very difficult to get success.
Related tips
1, good at asking for advice
To ask for advice, to more experienced colleagues to ask for advice. Sales is a process of accumulating experience, and colleagues with excellent performance often have a lot of sales skills. Usually sales reps have their own products or regions that they are responsible for, and they don't compete with each other, so there are still a lot of experienced coworkers who don't mind helping you out.
The process of asking for advice is to share the problems you encounter and your own thinking with your coworkers, and to listen to their opinions and suggestions. This is a shortcut for medical device marketing novices to achieve rapid growth.
2, observation
In the marketing of medical devices, we must observe more. Observation means to observe how other colleagues visit customers and carry out their work. There are a lot of sales skills are used in the process of communication with customers, to be in the field to understand these sales skills. Therefore, in the normal course of their own business in the process of planned time with experienced colleagues to visit customers.