Before?
The battle against the epidemic has become a people's war.
The national interest is higher than the industry's interest, the prevention and control of the epidemic is the first priority of the entire automotive industry, and to support the front line of the automotive industry is the initiative of the mainstream enterprises, regardless of the size, whether old or new. The amount of donations to the automotive industry has accumulated more than 1 billion yuan, all kinds of material assistance is difficult to count, automotive enterprises in front of a major epidemic with the wisdom of the crowd to fulfill the corporate social responsibility, to become a positive, rational, pragmatic positive energy in the tide of the anti-"epidemic".
CAIC has always been highly concerned and active. Adhering to the Association's purpose of supporting and serving the automobile industry, issuing authoritative voices of the automobile industry to the society, and leading and promoting the healthy development of the industry, the Association, together with its sole organizer, Auto Zonghengheng, has launched a special plan of "Automobile Enterprises Fighting against the Epidemic", interviewing a series of automobile enterprises that have been practicing the "Epidemic" in the fight against the epidemic, as well as those that are not. We interviewed a series of typical automobile enterprises that practiced social responsibility, took actions and were representative in the fight against the epidemic, and presented what they thought and did in the battle against the epidemic, hoping to inspire confidence in the industry and the society in the uncertainty and complicated public opinion environment brought about by the epidemic, strengthen the confidence in victory, share the enlightenment that is beneficial to the development of the industry, and convey the positive energy of the automobile industry, and help the industry to develop healthily. The positive energy of the automobile industry will help industry colleagues and people from all walks of life to join hands and win the battle against the epidemic.
In the first two issues of our report, the domestic automobile industry's total sales volume ranked in the top 12 automobile groups have issued the strongest voice of the automobile industry war "epidemic", to obtain the industry and outside the widespread concern and positive response. In this issue, we focus our attention on four new car-making forces - Azure, Weimar, Xiaopeng, and Hezhong. They are not only the top four vehicle deliveries in 2019, but also the forerunners of this anti-epidemic army, the "teenage troupes" of automobile enterprises, and the pioneers in the new wave of industrialization. As we all know, they are also in the current complex industrial environment, facing heavy challenges, survival and development of a group of the greatest pressure. In this special period, these four new car-making forces head enterprises do not hesitate to bow into the battle, become the automotive industry war "epidemic" army in the spotlight, but also enough to respect the new sample.
Li Bin, the founder, chairman and CEO of Azera, said: "We are together in the battle against the epidemic."
The word "user enterprise" has always been used in Azera's business operations.
In January 2020, a new strain of coronavirus pneumonia started in Wuhan and spread across the country. In this unprecedented fight against the epidemic, Azera and its users acted quickly and in a 360-degree manner, creating a new model of corporate social responsibility.
"Users are Azera, and Azera is a user" was fully realized in this battle. Despite the severity of the epidemic and the time constraints, Azera and its user car clubs worked together in the community to unify the pace, and to engage in different forms of online and offline work to combat the epidemic.
On January 24th (the 30th day of the Lunar New Year), Azure expedited the purchase of 300,000 RMB of medical supplies and delivered them to the Wuhan Charity Federation through the Wuhan Car Club.
At the same time, Azera has also set up a 5 million RMB user trust fund to work with its users in the fight against the epidemic, establishing a flexible, open, and efficient model for public service. Of this amount, 2 million will be donated directly to the social welfare fund, 1 million will be donated directly and 1 million will be donated in the form of matching funds, which will be supervised by the local car club in Wuhan and collaborated by the local car club in Wuhan to the frontline of the fight against the epidemic.
The company has partnered with MicroMedic, a national pilot platform for Internet hospitals, to provide free online medical and psychological counseling services to all registered users of the NIO App by accessing the MicroMedic portal.
More than a dozen users from Wuhan, the frontline of the Azera community, have been taking action since the beginning of the outbreak, using their ES8s and ES6s to serve as shuttle buses for frontline medical personnel, cooking and delivering meals, and helping to transport and donate medical supplies such as masks, goggles, and protective suits on a daily basis. Among them, there are even doctors fighting on the front line, Vulcan Mountain Hospital builders, and Air Force transport plane captains, etc., who have actively and selflessly invested in the anti-epidemic operation.
As of February 2nd, over 3,000 enthusiasts from 14 Azera car clubs, covering 16 provinces and special administrative regions, and ***24 cities, have collectively raised more than 310,000 RMB in cash and donated a large amount of medical supplies such as medical masks, gloves, goggles, and suits, with a material equivalent value of nearly 4 million RMB. This collective action is still spreading and relaying in more car clubs.
Two users from Hunan and Jiangxi have been on the front lines of the epidemic as members of the medical team in Hubei. 20 individual users from 14 cities have donated various medical supplies, including 293,300 masks and 1,000,000 pairs of medical gloves. The love is still being relayed among more car enthusiasts.
Because of the epidemic, the automotive industry and the macro-economy as a whole will be greatly affected in the short and medium term, and the cold winter in the auto market will intensify, making the challenge even more difficult. We firmly believe in the national policy direction of developing pure electric new energy vehicles, and will continue to work hard for the healthy development of the industry.
With this epidemic outbreak, Azera is working hand-in-hand with its users to fully mobilize the power of both companies and individuals to ****together practice social responsibility. We would like to take this opportunity to express our deepest respect to the healthcare professionals who are fighting the epidemic!
Shen Hui, Founder, Chairman, and CEO of Wilma Automobile: Make a concerted effort to **** overcome the difficulties
Faithfully fulfilling corporate social responsibility? The whole community is united in fighting the epidemic
Faced with the severe situation of the epidemic, Wilma Automobile resolutely implements the decision-making and deployment of the central and local governments on the prevention and control of the epidemic, and faithfully fulfills its corporate social responsibility. Huanggang City in Hubei Province is one of the most important regions for the prevention and control of the epidemic, and the cumulative number of reported cases of pneumonia infected by the new coronavirus is now second only to Wuhan City. As a close partner of Hubei Province and Huanggang City, WEMA is concerned about the people in the epidemic area, and has been closely monitoring the local epidemic prevention and control dynamics. As a startup, we have donated 4 million RMB in supplies to Huanggang City, including medical supplies such as masks, vehicles for epidemic prevention and control, and cash payments, etc., to fully support the epidemic prevention and control work in the local area.
At a time when the whole country is joining forces to fight the epidemic, there are also many touching stories among Weimar's owner group. There are many WEMA owners who have given up their vacations to fight on the front line against the epidemic. Wenzhou Weimar owners even spontaneously formed a love food delivery team to deliver hundreds of lunches to frontline medical staff for free. We would like to pay tribute to each and every one of the heroes who are guarding the lives of the people, and wish the patients who are suffering from the disease a speedy recovery.
In terms of corporate management, Wilmar has always regarded the interests and safety of its employees as its first priority, and has effectively taken measures to protect the health of every Wilmar employee, ensure the company's normal operation, and continue to create value for its customers. At the beginning of the epidemic, WEMA set up a special prevention and control team, urging employees to adhere to the "daily health punch card" to keep track of employee dynamics, focusing on the health conditions of employees who have recently traveled to and from Hubei and other places, as well as employees who are from Hubei, and calling on internal employees and partners to cancel non-essential outings and travel arrangements, prioritize green travel methods, and pay attention to personal hygiene and protection. We call on our internal staff and partners to cancel non-essential outings and travel arrangements, give priority to green travel, pay attention to personal hygiene and protection, and prepare masks and other protective products for the official resumption of work by all Wilmar organizations, so that we can win the battle against the epidemic.
Adhering to the refinement of operation?
In the face of the epidemic, Wilmar insisted on taking the user as the core, constantly innovated its marketing model, and took various measures to solve the problem of purchasing cars during the special period. Currently, Wilmar has launched a VR panoramic car viewing function on its official website to help users understand the functions, design and configuration of the car without leaving their homes, and provides online booking and door-to-door test drive services at its outlets nationwide, and its respective stores and Smart Partner stores have made sufficient preparations for the popular models, making every effort to solve the problem of difficult car selection and car purchase. In addition, Wilmar also recently launched the "Wilmar Direct Purchase" new retail model, which is an innovative form of "half-price pickup, monthly driving fee package, and guaranteed value buyback" that directly addresses the pain points of consumption and covers a broader passenger car market. The industry's first "hardware + service" new retail model for new energy vehicles has received positive feedback from consumers since its launch. In terms of user service, Wilma encourages users to reduce travel during the epidemic and promises to give all users a vehicle maintenance service in 2020, as well as popularizing the knowledge of epidemic protection through the user community Wilma Intelligent App.
The epidemic will bring challenges to the development of the automotive industry, but will also create new opportunities. In the short term, the epidemic may affect consumers' willingness to go out and buy, and sales pressure will be very high in February, and even in the first quarter of this year. However, after the epidemic, private car consumption may usher in a pull-up effect, consumer demand for private car travel will be further enhanced, with air purification features of the model will be more popular among users. Weimar's two models, Weimar EX5 and EX6?Plus, are now available with Clean?Space air purification system with negative ion air purification function, which can create a clean and comfortable interior environment for users.
Difficulty at the moment, enterprises should practice hard, do a good job of fine-tuning the operation, good service users, the company's fundamentals management. This is also the most responsible attitude towards employees, users, suppliers, partners of Wilma and the government. Wilmar calls on partners in the value chain and ecological chain to **** overcome the difficulties, continue to increase technological innovation, promote the transformation and upgrading of the industry, and better create value for users. We also hope that the government will introduce more policies to support enterprises and stabilize the workforce in terms of taxes, rents, credit policies, and the promotion of automobile consumption, especially the consumption of new energy vehicles, so as to help small and medium-sized enterprises (SMEs) and innovative enterprises to ride out the epidemic smoothly.
Muslims are united, and those who are united win! Special period, we have to be more confident, together with the boat ***, rise to the challenge, we will be able to achieve the final victory of the epidemic prevention and control of the battle to usher in the arrival of the "spring blossoms"!
Small Peng, Chairman and CEO of Xiaopeng Automobile: weather in the same boat to overcome the difficulties
This year's Spring Festival is a very unforgettable one for all of us. Because of this new coronavirus epidemic that suddenly swept the country, we are fighting a battle without smoke. Whether as a young new force in China's auto industry, or as a member of the Chinese social family, Xiaopeng Auto has the responsibility and obligation to do its best to *** with the war "epidemic" team to assume the social responsibility of enterprises.
Enterprise epidemic prevention and anti-epidemic work, is to make every effort to protect the health and safety of employees to start. Starting from January 25th, the administrative department of Xiaopeng Automobile has been facing the whole company's employees, leading the daily health questionnaire survey, tracking and investigating the health status of employees and their destinations in all provinces and cities across the country. For frontline employees fighting in after-sales service centers and online customer service, we also quickly organized the purchase of a number of masks, disinfectant and other protective materials, so that employees still sticking to their posts in the Spring Festival can protect their own safety. In addition, under the organization of government departments, Roc Motors has also adopted various measures to reduce the risk of infection and spread of disease among employees, and made full use of the power of the Internet to disseminate information on epidemic prevention, so as to protect the health and safety of employees in all aspects. At present, there are no suspected or confirmed cases of the new coronavirus among all the many employees of Xiaopeng Automobile.
The epidemic has touched the hearts of people, support without delay. 28 January, Xiaopeng Automobile decided to Wuhan, Guangzhou and other places in the medical institutions to donate the value of 3 million yuan of medical supplies, vehicles and cash and other resources, which provided to the front line of the epidemic prevention of the medical supplies medical staff travel car in Xiaopeng Automobile purchasing, finance, local sales and other departments of the grass-roots level of staff under the rapid coordination to ensure that Delivered to the hands of the medical staff, as far as possible for their front-line medical work to provide medical supplies to protect.
As of now, Xiaopeng Auto has delivered two Xiaopeng G3?s to the Guangdong Aid for Han medical team at the Wuhan sentinel hospital, and donated five Xiaopeng G3?s to the Guangzhou Red Cross, with the Medical Affairs Department of the Guangzhou Municipal Commission of Health responsible for identifying and allocating the donated materials, which will be directly deployed to the sentinel hospitals that are in the most urgent need of the vehicles to use. Another six Xiaopeng G3s were supplied for use by the Guangzhou sentinel hospitals to ensure that the daily commuting of frontline medical staff during the epidemic period is safeguarded. In addition, the first batch of donated medical supplies from Roc Motors to support the frontline have been delivered to Guangzhou and Hubei respectively. Guangzhou Municipal Health Commission is responsible for the reception and deployment, direct deployment of donated materials to the relevant medical units; Hubei part has been delivered directly to Huangshi City Central Hospital. And Xiaopeng Automobile to Wuhan City Charity Federation donated 1 million yuan in cash, also in the first time to the account and public. This sum of money will be used according to the Wuhan epidemic prevention and control headquarters of the overall arrangement, for each sentinel treatment hospitals to prevent the purchase of epidemic supplies.
During the epidemic, Xiaopeng Auto's customer service department was always online around the clock to ensure the travel safety of every Xiaopeng owner. What's especially touching is that a group of Xiaopeng car owners spontaneously launched a donation of medical supplies and warm messages. Part of the car owners in Hubei, Zhejiang, Jiangxi and other places, has long been involved in the epidemic support team, for many days for the medical staff to transport donations, these bits and pieces of practical action, have been recorded in the Peng car quickly built up "*** anti-epidemic, Peng friends in action" community topics.
Gathering people's hearts and minds, gathering the strengths of all, and overcoming the difficulties of the time! The key to victory in this battle is the will of the people. Because no one is an island, everyone is part of the continent. Rain or shine, *** resistance to the epidemic, is a rooted in this piece of land on the business of the original and responsibility. Here, Xiaopeng Automobile also to the day and night fighting in the front line of the war "epidemic" heroes to pay deep respect, and look forward to your early triumph.
Today's spring is the first day of spring, and I believe that spring is not far away.
Zhang Yong, Chief Executive Officer of Nezha Corporation, said: "We will join forces to fight against the difficulties of the hard rock."
The new coronavirus-infected pneumonia epidemic has touched the hearts of people all over China. In the face of the sudden epidemic, Nezha Motors is fully committed to preventing and combating the epidemic.
In order to help overcome the epidemic as soon as possible, we decided to donate 1 million RMB to the Hubei Charity Federation in the first hour of the outbreak, to be used for the procurement of medical, medical, and living supplies, hospital infrastructure construction, and care for medical personnel, etc., to fully support the anti-epidemic work in Hubei and the rest of the country.
In the face of the current severe epidemic, we actively responded to the government's call for epidemic prevention and control work, quickly organized an epidemic prevention and control team, and in all aspects of production, sales and operation of the enterprise, we put the life safety and health of our employees in the first place, and take epidemic prevention and control as the most important work at present. On the one hand, we strictly follow the policy of delayed start of work in each territory, flexibly adjust the working hours, and implement the management measures of home office and telecommuting; on the other hand, we strengthen the management efficiency during the epidemic, and strengthen the linkage of each department to increase the care for the employees who are affected by the epidemic, and do a good job of preventing and controlling the proliferation of the epidemic within the enterprise.
In addition, we also strengthened the management and synergistic linkage of dealers by improving the systematic operational efficiency of dealers, and gave dealers a number of marketing and financial policy support, including online placement and offline sales, such as building a digital showroom and an online promotion platform to help and empower dealers to collect customers online; alleviating the pressure on investors' funds, extending the repayment limit of the due accounts; and granting key The city partners in the infected areas are given subsidies for the work of the sales team, and so on.
In terms of user service, Nezha Auto has always been mindful of its users and has launched four warm-hearted guarantees at this critical moment of epidemic prevention and control: extended warranty, service, safety and exclusive protection for those who travel against the epidemic. For vehicles purchased before March 1, 2020, the warranty period will be extended by two months. During the epidemic period, if a user's car encounters an emergency, we will provide free door-to-door and "no-touch pickup and delivery" services within 30 kilometers to reduce the risk of epidemic transmission, Nezha Auto, in collaboration with its dealership partners, regularly disinfected the indoor area, rescue vehicles, and the vehicles of customers who came to the store for repair and maintenance every day. In addition, Ne Zha Auto will offer a 2020 full-year basic maintenance program for vehicles owned by healthcare workers to thank them for their dedication and commitment to the epidemic.
N吒汽车和车主 ?35? Nezha Auto and its owners ?34? At the frontline of the epidemic, Xie Hongli, a white angel from Wuhan No. 4 Hospital and owner of Nezha, gave up her Spring Festival vacation to reunite with her family and has been fighting on the frontline for more than 10 days. In Yunnan, Tao Yang, an auxiliary police officer from the Wenshan Public Security Bureau of Yunnan and owner of Nezha, went home and packed up her daily necessities and ran to the frontline immediately after the epidemic broke out. In Yichang, Li Ming, a Nezha car owner and doctor at the Yiling District Center for Disease Control and Prevention in Yichang City, has been fighting on the front line since the outbreak, and has resolutely engaged in this war without smoke. The bravery and fearlessness of the Nezha owners once again showed us the spirit of Nezha.
This is a war without smoke, and the greatest strength to win the battle against the epidemic comes from the people's determination and unity of purpose. This requires everyone to have the responsibility, each and every one of them to do their best, together with the strength of the people, the difficulty of the war hard stone. We believe that the whole country in the heart to a thought, strength to a *** with the efforts of the Chinese people with strong confidence, valiant struggle will be able to win the epidemic prevention and control of the blockade as soon as possible.
Here, we fight in the front line of the majority of medical personnel, epidemic prevention workers to pay the highest respect!
The vertical and horizontal quick comment
Group wisdom to strategize the power of the masses, Chi aid generous. The first is to forget the difficulty of the emergency, and the second is to take responsibility for it!
Struggling with the wind, walking on the tip of the knife. The new car-making forces, the group that stirred the traditional automobile industry is experiencing a big wave of sand, even if the first few companies to realize mass production, but also in 2019 encountered multiple crises such as funding, trust, and so on, dangerous, most of the sales are difficult to reach the predetermined target, is doing its best to hope to break through the life and death.
The sudden outbreak of the epidemic was no less than a major blow to these hard-growing start-ups in the beginning of the year. However, several leading companies are still squeezing out some of their "life-saving money" from their already tight financial chains to donate to the front line of prevention and control, and are putting the passion of their entrepreneurial teams into the battle to help the front line.
All the people are fighting the epidemic, and the young people are also joining the army. Although these new car companies have not been established for a long time and their future is not yet known, they have shown their unique wisdom and strength in participating in this epidemic prevention and control battle. For example, compared with most traditional car companies, they know more about users, are good at caring for and linking with users with a user's mindset, and are like friends who are in a hurry to meet their needs, record and support their righteousness, and provide not only warm services but also psychological care for their users during this special period of time, so that they can achieve mutual success with each other. Their mechanism and management is more flexible, more adept at using the Internet and other technological segments, effectively organizing the work in the epidemic period, under the premise of strict management to give employees more space, more humane care, but also for the user service to provide more channels; they are more courageous to try a new sales model, to facilitate the user to see and buy a car in this special period of time at the same time, but also to support their own sales work; their relationship with all kinds of partners can also be more mutually supportive. Relationships are also more able to help each other, sympathize with each other, *** degree of difficulty, help the normal operation of the epidemic after the mutual preservation of each other, is also a great contribution to society as a whole.
While the road ahead is not yet clear and difficult, but this group of teenage days in this epidemic prevention and blocking the war in a variety of creative initiatives will surely remain, become the entire industry and even the whole society's valuable experience and wealth, these are more current in the age of the user, the best embodiment of their strong vitality.
This article comes from the author of the automobile home car family number, does not represent the views of the automobile home position.