There are several forms of expression in logo design
Logo is the carrier of corporate information. It is expressed in a simple and clear form using unique artistic language. Different corporate cultures determine the display of logos. form. Therefore, the forms of logo design are also diverse, and there are three commonly used forms of expression in logo design: concrete graphic logos, abstract graphic logos, and font logos. Let’s take a look at them together.
1. Representational graphic logo
Concrete graphic logo is relatively common in brand design. Specific images can express specific meanings and have the advantages of being easy to recognize, easy to remember, interesting, and easy to convey through language. Processing and transformation of objectively existing foods such as animals, plants, and the environment. Give people the most intuitive feeling. Representational graphics can better express the cultural concepts of a certain type of company, allowing people to clearly understand the brand's industry at a glance.
2. Abstract graphic logo
Abstract graphic logo is more suitable for diversified enterprises in brand design. In the process of logo design, if the font or figurative expression ability is limited or the symbolic scope is narrow and cannot express its spiritual and cultural concepts well, then you can choose abstract graphics with symbolic meaning to express it. A logo with abstract graphics can bring a sense of vastness and freedom, leaving people with plenty of room for imagination, which is conducive to enriching the artistic expression of the logo. For some technology companies that cannot be expressed with concrete graphics, the use of highly symbolic visual images will better reflect the characteristics of the company than the use of concrete images, making them associative and thought-provoking. The characteristics of abstract graphic logos are exaggerated and highly symbolic. The use of simple geometric figures such as points, lines, and planes can directly or indirectly express the connotation and cultural background of a company or product.
3. Font logo
Font logo is a relatively common type of brand design. It has strong recognition. Font logo is not only the carrier of corporate cultural information but also the corporate vision. Special symbols for image recognition. Generally, some existing fonts are broken up, reorganized, distorted and other changes are made to redesign the fonts. It can be the first letters of the brand name or words that embody the essence of the brand. Font logos are not very restrictive, so they are more suitable for diversified brand companies.
An excellent logo is like a signal, easy to remember, easy to recognize, and easy to appreciate. Whether the logo uses graphics or is just plain text, an excellent logo has its own specific influence. It gets a lot of attention. It can quickly make the social audience associate the logo with a certain company, and it is a good communication medium.