Founded in 2020, Yitu Digital focuses on connecting global resources through technology power to deliver more brand value to consumers. So far, it has been deployed in 25 countries and regions globally, focusing on high-quality and high-frequency consumer goods, of which more than 90% of the consumer goods supply chain comes from overseas.
From Xinyi Technology to Yitu Digital, adhering to the technology as a plug-in drive, and then technology to become a kernel drive, this upgrade is to technology + data platform as the core, to realize the marketing, operation, consumer insights of the whole chain of digitalization, the formation of the brand and the consumer's efficient interaction, and to build a digital brand ecosystem through the provision of a better life for the global consumer.
Xing Wei, the founder of Yitu Digital Technology, is a serial entrepreneur who founded Xinyi Technology, which put forward the concept of "warehouse network integration" and single-handedly built the core engine of Ali Tmall Supermarket logistics, creating a miracle of "double eleven" warehousing for many years without bursting warehouses. In August 2020, Xinyi Technology was wholly acquired by Alibaba Group.