Which of the following electronic accessories best meets Amazon's specifications?
1, the title is short and pithy, and the time related to the buyer is very limited, so you often browse on mobile devices, so make your title short and friendly. Don't try to turn the title into a description of the goods. Leave this responsibility to the true description of the goods. Our goal is to use 60 characters, but? Less is more? Therefore, as long as the key search information is added, the shorter the better. Amazon algorithm utilization? Competition score? Promote the most relevant search results, so keep the title relevant. Try to think about the words your customers use to search for your products, and use these keywords in the title in the order that buyers are most likely to use these search words. If you need some help, Amazon will give you suggestions on the titles in the specific product list guide, so that you can find the format you need for your product list. Generally speaking, the preferred order is: brand name, series, model, and then product. When considering keywords, don't use them? The best? Don't say such subjective words temporarily (such as? Discount now? ) and don't make spelling mistakes. Check the product list regularly to ensure that your title is optimized. Start with the longest title. Try to simplify the title while maintaining its influence. You can also use our data transformation engine to ensure that titles are created in the most efficient way. 2. Organize your products and optimize the detailed description of your products. Just like in the traditional physical store environment, you must strategically organize your products for buyers to find. Amazon allows customers to use Amazon browsing structure to search for a group of similar products. By choosing from a series of standards, customers can see a list of goods suitable for their specific standards. When customers use Amazon browsing structure to find product categories or products, you must send corresponding browsing information for each product to see your products. Amazon allows you to clearly explain your products through the keyword value of product types. The value in the commodity type is used by Amazon with a name. Browse the Tree Guide (BTG)? Choose from the spreadsheet, each product type has its own BTG. Be sure to use the correct product type, so that your products can be correctly classified, otherwise you will not appear in the search results. Impress customers through eye-catching product details. In your description of the details of the goods, you can attract visitors and let them complete the purchase. It may take some time to publish comprehensive information, but it is important because high-quality product information is the basis for improving your discoverability and overall appeal on Amazon platform. A good product description should create a vivid product impression in the mind of the target audience, so as to meet the needs of your target audience. Use emotional words to associate your buyer with your product, such as? Organic? Or? Soft as velvet? . In the detailed description of the goods, you can add additional information and more detailed details, such as freight, size, weight, etc. You should also point out whether the goods have accessories and the way of packaging. Remember, be sure to write down the benefits of buying your product, instead of explaining its function and telling customers why they want to buy your product. Use keywords two or three times in the detailed description of goods, but don't overuse them. Using subheadings and main points, the brain often processes information in a small range. Therefore, instead of writing an endless paragraph, it is better to break the content with subtitles, which makes it easier to browse quickly. The emphasis is on a good way to present functional features. Amazon tests show that effective points can increase sales, so the more points you use, the better your product will be released. View your best-selling Amazon products and submit detailed information to optimize online sales. Follow the following best practices: 1) focus on the five most prominent functional features of the product; 2) Maintain product consistency; 3) Emphasize important information from the title and detailed description of the goods; 4) Add important features (such as size); 5) Capitalize the first letter of the point; 6) Write it as a fragment, and don't use punctuation at the end; 7) Don't put the price in the main points or suggestions. 3. High quality pictures are the key. Your customers can't see or touch your products at present, so you must make your products vivid through excellent pictures. The main picture is the picture that appears in the search results. You can use up to eight spare pictures to supplement the main picture. You can use props in these pictures to show concepts such as how to use goods. When listing products on Amazon, blurred photos and bad photos are both sub-items. You must ensure that the pictures are clear and detailed, and there are no unacceptable pictures, such as watermarks and images. Pictures must accurately reflect your products, and it will be of great benefit if you can provide a series of pictures highlighting goods from different angles. The minimum pixel of each photo is set to 1000, and the background of each photo must be pure white, so that visitors can enlarge the picture and see more details of your product. ChannelAdvisor recommends using images with higher pixels, at least 1600 pixels. Want to go further? In addition to static pictures, why not try to provide a video demonstration link to highlight the different functional features of your product? 4. straighten out your bid. For online shoppers, price is one of the most important buying factors, so you must search the price of competitors through the best-selling goods to keep abreast of how competitors price goods. In order to make your products more attractive, you should provide clear transportation information, including delivery time, and regularly review transportation options (free shipping for orders exceeding a certain value, or free shipping for cheaper goods). 5. Pay attention to product evaluation. The star rating of product evaluation will appear in your product publication, and give your product an average score according to Amazon user evaluation. Your evaluation is one of the most important considerations for buyers, which largely determines whether to buy your goods or look for other goods. In order to remain competitive, you must accumulate your evaluation scores according to Amazon's best practices and provide customers with the best possible shopping experience. Always reply to customers' inquiries in time, and if you know something will go wrong, be sure to remind buyers (for example, the delivery cycle may be longer on holidays). Praise will help you win the sacred land in the hearts of Amazon sellers? Gold shopping cart? But often a bad score will keep you away from this high-profile goal. If the seller does leave a bad review, try to contact them to understand their overall shopping experience and solve their problems. Then, ask them if they can consider deleting the evaluation. Buyers have 60 days to delete comments. Extra reminder: consider using Amazon FBA FBA. Most retailers know that Amazon distribution service can let you use Amazon's world-class logistics resources; Fast free delivery service; And trustworthy and well-received local language customer service; Thereby increasing your online sales in the United States and around the world. FBA also gives you access to nearly 50 million Amazon Prime members, who spend more than twice as much on Amazon as non-Prime members. It is necessary to try out a plan for your product, even a best seller, and see what the result is. FBA accounts for 40% of the global Amazon online trading platform units. Among the most successful online trading platforms in UK 10, there are 7 online trading platforms whose sellers all use FBA4, which is definitely worth a try!