In 1995, Gree Chairman Zhu Jianghong went to Italy on a study tour and met a customer who complained about the noise of Gree air conditioners and wanted to return the machine. Opened a look, it turned out to be a small sponge in the air conditioning shell is not properly affixed. This is due to the workers are not rigorous and the quality of the incident, let Zhu Jianghong feel suffered a "great shame". Although the air conditioner can be said to be in short supply at that time, he still ordered to start rectifying the quality. It is also a small sponge to bring the "great shame", so that Gree people sprouted "pay close attention to quality, to create high-quality goods" idea. Since then, Gree people began to cultivate the quality of life as cultivation.
Despite the winter, but in Zhuhai Gree Electric production workshop is a hectic production scene. The reporter saw, each workbench are affixed with eye-catching "president fourteen ban". Enterprises grasp the quality is not rare, but by the president of the company for the quality of the ban reporter is the first time to see.
"The key to ensuring the quality of air conditioning is to control a few important links, Gree on the production process is prone to problems in the operation of the formulation of harsh regulations. Any employee as long as the violation of one of them, all be dismissed or fired. In this 'high-pressure line' in front of can not have a little bargaining room!" Company vice president Huang Hui told reporters.
In order to control the quality of parts and components of the product, Gree established the industry's unique parts and components screening sub-factory, this sub-factory to enter the factory of each spare part to the quality of "filtering", even the smallest capacitors are not missed. To this end, Gree also set up a "quality gendarmerie", by the company chairman Zhu Jianghong personally served as captain of the gendarmerie, specializing in monitoring and checking the quality of each link in the problem. Zhu Jianghong asked the quality control department for the quality of unqualified air-conditioning products with a sledgehammer smash, he put a sledgehammer hanging in the quality control department mouth, as a warning and determination to improve product quality. "To make consumers feel that buying Gree products is to buy peace of mind and comfort. Handed over to the hands of consumers must be 100 percent assured that the product, we must not take consumers as an experiment!" This is often hanging in the mouth of Zhu Jianghong sentence.
Beginning in 1999, Gree invested millions of dollars in the implementation of the "zero-defect" project, soon to take the lead in the introduction of the "six sigma management method".
A hundred years of planning, quality-oriented. A U.S. enterprise ordered 40,000 units of Gree air conditioning, the results found that only four units have problems, that is, one in ten thousand maintenance rate! With the solid quality assurance, Gree also in the air conditioning industry unprecedented proposed "six-year free repair", which makes many air conditioning brands marveled at, but also in the highly competitive air conditioning market has won the trust of consumers.
Small story 2: the key technology must not rely on other people's charity
No core technology, such as the lack of spine can not stand up
The end of 2001, Zhu Jianghong led the company's technical team to Japan to visit the Japanese companies to see the advanced equipment and technology, Zhu Jianghong, as long as the Japanese side is willing to provide inverter multi-connected air conditioning technology, Gree is willing to cooperate in terms of mode of market distribution to meet the Japanese side. Resource allocation and other aspects to meet the requirements of the Japanese side, pleading for cooperation with Japanese enterprises. Although the Japanese companies said verbally "later", but actually waiting for is "not even the sale of spare parts" of the ruthless refusal.
Five years later, a dramatic scene appeared in Zhuhai Gree Electric Co. There have been three Japanese companies came to Gree inspection, and pleaded for mergers and acquisitions and cooperation, and five years ago, this time, different, insisted on "refusal" attitude is Zhu Jianghong.
Air-conditioning development of a hundred years of history, has been monopolized by the United States, Japan and most of the core technology. Zhu Jianghong believes that advanced technology can not rely on other people's charity. After returning home from Japan, Zhu Jianghong immediately organized a technical research group, began to inverter multi-frequency technology to the painstaking research. A year later, Gree finally developed China's first inverter multi air conditioning unit with independent intellectual property rights.
This is what happened in Chongqing last year. Last summer, Chongqing suffered a 44.5 degrees Celsius, once in 50 years of hot weather. Oddly high outdoor temperatures, resulting in many brands of air conditioning despite the national standard but still have "strike". However, the "desert air conditioning" reputation Gree air conditioning is still running normally, for the people of Chongqing to send a piece of cool, thanks to Gree far higher than the national standard technology to ensure.
"A person without a spine can never stand up, a company without core technology will never have a spine." Zhu Jianghong said, "Gree is never going to be a replica, but a world famous brand 'created by Gree'."
In order to continuously improve the ability of independent technological innovation, Gree's annual investment in technological research and development of more than 3% of sales revenue, becoming China's air-conditioning industry, the highest cost of technological investment in the enterprise. At present, Gree Electric **** more than 1,200 R & D personnel, including foreign experts, of which, more than 90% of the R & D personnel above the bachelor's degree, Gree Electric also to create a scientific research environment of respect for knowledge and talent, the establishment of a scientific and technological progress award, reward scientific and technological merit, a single award bonus of up to 1 million yuan.
In order to track the world's cutting-edge technology in the air conditioning industry, Gree Electric has built the world's largest professional air conditioning R & D center, with more than 220 professional laboratories such as heat balance, noise, reliability, etc., no matter the number, size or technical level are in the world's leading position. In addition, also established a large-scale refrigeration technology research institute, has applied for more than 1,000 domestic and foreign patented technology, air conditioning varieties of specifications, the variety of the world's first.
Small story 3: "Clanging Rose" called the home appliance sales giant
The enterprise responsible for the consumer into the spirit of innovation, will go better and better
The home appliance industry is prevalent in the "channel is the king" argument. Many home appliance companies have even become the vassal of chain channels and hypermarkets. However, in April 2004, Gree called on home appliance sales giants to withdraw their products and develop their own stores. At that time, the industry generally believed that Gree "ate the leopard's guts", "certain death". However, a few years of practice has proved that Gree not only did not die, on the contrary, "live better", sales maintained a strong growth rate of more than 30%! Today, Gree stores reached more than 3,000, becoming an important force for Gree Electric Appliances to attack the city. And take the lead in calling on home appliance sales giants, innovative marketing model is known as the home appliance industry "clanging rose" Gree Electric President Dong Mingzhu.
"I never thought that some chain giants are what home appliance predators. The predator is to eat people, is not able to survive with others ****, which is also contrary to the requirements of building a harmonious society. Circulation enterprises should fulfill their responsibilities in the field of circulation, better reflect the service function to meet the upstream manufacturing and downstream consumer terminal. Frantic promotions can only make manufacturers into a 'price war', and manufacturers can only through cutting corners to perfume consumers. Gree never participate in the 'price war', but from the initial annual sales of 20,000 units to the 2006 sales of 13 million units, 23 billion yuan in sales. This proves that enterprises will get better and better as long as they incorporate the spirit of innovation in a responsible attitude towards consumers." Dong said.
Dong Mingzhu has a deep understanding of responsibility. Because of her solid work, perseverance and persistence, rivals described her as, "walking through the road, even grass can not grow."
Aiming at the air conditioning seasonality is very strong, Dong Mingzhu pioneered the "off-season interest rebate" model, balancing the production and marketing of the peak season. Since then, she innovatively proposed a "regional sales company" model, unified channels, unified network, unified market, to protect the interests of the majority of second and third-tier dealers and consumers ......
Marketing innovations have won the consumers and dealers, Gree air conditioning sales far beyond the competition.
In terms of talent training innovation, and other enterprises reuse "airborne troops" is different, Gree Electric focus on their own cadre echelon, and create a meritocratic selection, training and incentive mechanism.
Treatment of ordinary employees, not only to provide a large number of promotion opportunities, but also create a good environment for success. Zhang Shuyuan, Gree screening branch of an ordinary shift manager, due to the invention of fluorine recovery machine, was named "Zhang Shuyuan fluorine recovery machine" and was awarded by the company, the Central Committee of the Youth League awarded the "Chinese Youth May Fourth Medal". Cao Xiangyun, an ordinary forklift operator, won the champion of the national forklift competition with his skillful forklift skills.......
In September 2006, Gree won the title of "China's World Famous Brand", which is the first and only time for Chinese air conditioning enterprises to be recognized as "China's World Famous Brand". This is the first and only time that Chinese air-conditioning companies have been recognized as "China's world famous brand". In this regard, Gree people are very sober. Zhu Jianghong said to the staff: If you can not assess the world famous brand, the pressure is a while; if assessed the world famous brand, the pressure is a lifetime, Gree people need to pay more efforts and hard work!