How can medical and aesthetic organizations create private domain live traffic?

1. Acquire new users through content retention. Explosive content is the key to increasing the activity of private domain traffic. In terms of the medical beauty industry, through the vertical segments to create experts, network red, etc., to IP output high-quality content in the form of the establishment of a "knowledge community" with the user. Between the enterprise and the user, produce and *** enjoy more "quality content", implant products and services in the content, create a new user industry chain, ecological chain. 2. Improve the trust of the enterprise brand, promote the user *** enjoyment: Whether it is through the content, activities or benefits to let the user into a weak relationship with the user, or through high-frequency interaction and mechanism to transform the user into a weak relationship with the user, the user will be able to enjoy the content. of interactions and mechanisms to transform users into strong relationships. Establishing a level of trust with users and turning them from users and consumers into brand evangelists, sharers and advocates can bring repurchase rate, word-of-mouth and user fission for the brand.3. Resource replacement, win-win cooperation: medical beauty by cooperating with enterprises related to the beauty industry, the real significance of cross-boundary lies in not utilizing others to do their own thing, but rather enjoying each other's **** and ultimately forming the empowering superposition of customer value. Thus creating a lifelong value for enterprises and users. Code Shang live focus on medical beauty private domain live 4.private domain flow operation layout direction: private domain flow operation layout mainly from three aspects: first, enterprise-level strategic deployment; second is the "private domain flow" into "private domain stock"; third is to choose a medical beauty The third is to choose a private domain operator who has experience in the medical beauty industry. Specialized private operations have in-depth analysis of the field of beauty industry, in the forefront of the field, marketing wind direction has a strong insight, not only can help medical beauty institutions to provide professional services, but also for medical beauty institutions to bring the greatest benefits. 5. community + live double drive, promote the digital transformation of medical beauty: network live broadcasting, short videos occupy most of our lives, and I believe that in the future, there will be a higher status of the traffic, the channel will be more fragmented! The channel will be more fragmented! With the concept of face value economy, live broadcasting is becoming the main channel to discover the younger generation of users, and is also the target of medical beauty rejuvenation product reach! Enterprises can actively develop the ability to carry goods by cooperating with famous anchors or building their own live broadcasts, and sell goods with one hand, which can achieve both operating commission and sales profit! In the era of social marketing, it is necessary to establish a bridge for direct communication with end users. The private domain traffic pool of the brand itself is precipitated, and will become the marketing code for enterprises to obtain long-term customer acquisition and single ascension! On the road of medical aesthetic live digital transformation, grasp the wind direction, unify network marketing ideas, build private community, do a good job of content differentiation in order to make steady progress on the road of medical aesthetic live digital transformation! Code Shang live focus on medical beauty private domain live in the new policy, the new live rules, live electricity practitioners were once again pulled to a new starting point, that is, more mid-waist anchor as well as the rise of pendant net red anchor. For medical beauty organizations, focusing on cultivating the personal IP of the enterprise is the current trend of the medical beauty industry to comply with the trend of live broadcasting, and more importantly, to strengthen the construction of the enterprise's own private domain live broadcasting. But the glowing private domain live data is only a result, behind the success also needs the overall private domain transformation of the enterprise empowered by the operating model, but this also means that this operating model must be a highly technical, capital investment team. At the same time as the cost of trial and error increases, the input and realization is not proportional, the transformation of the live broadcast or will become a hypocrisy. At this time, it is not a good way to choose a professional private domain live on behalf of the operation. If you still do not know what to do, where to start, you can seek our code Shang live help Oh ~