Corporate mission and vision are two different concepts, corporate mission is the value of the enterprise, corporate vision is an ideal goal.
Corporate mission is the philosophical orientation of enterprise production and operation, that is, the concept of business. Enterprise vision reflects the entrepreneur's position and beliefs, is a concept in the mind of the top managers of the enterprise, is these top managers of the enterprise's future vision. Enterprise mission is the philosophical orientation of the enterprise's production and operation, that is, the business concept.
Enterprise mission for the enterprise to determine the establishment of a business of the basic guiding ideology, principles, direction, philosophy of operation, etc., it is not a specific enterprise strategic objectives, or the existence of the abstract, not necessarily expressed in words, but affects the operator's decision-making and thinking, which contains the philosophical positioning of the enterprise business, values highlighting, and the positioning of the enterprise's image. The mission of the enterprise is actually the reason or reason for the existence of the enterprise, that is to say, is the purpose of the enterprise survival positioning.
Problems to be noted in refining the mission
First of all, it is necessary to determine what the enterprise does, that is, the business that can improve and strengthen the competitiveness of the enterprise's core business and market position. On the other hand, it is also necessary to determine what the enterprise does not do, often many companies do not determine what they should not do and blindly expand, ultimately leading to the formation of the enterprise's core competitiveness in any field. This kind of lesson is not a minority in China's business community, and consultants often make mistakes on positioning issues when refining a company's mission.
Keywords are necessary in a mission statement, primarily to identify the company's position, responsibilities, functions, and the ideal state it may reach in the future. Employees and the outside world in understanding the mission of the enterprise, the knowledge of the key words is the first step, the use of key words in a concise can achieve twice the result with half the effort. In the word need our consultants to put more speculation, to strive to use the most concise words to express the most appropriate context.