Jingdong shopping is also part of the group to buy goods, the nature of the group and Jinduoduo is similar in nature. Jingdong shopping commodity prices and Jingdong platform compared to the goods, two people group is cheaper, but as for the limited purchase settings, generally refers to the activities of the goods, the price is more preferential. Because consumers generally have a psychological, once you see the cheaper goods, you will buy a lot, plus two users group price is cheaper, it is inevitable that you will buy a few more pieces, and even bulk buy and sell. At this point, in order to ensure that their merchandise sales, profits do not lose, you can set the user to limit the purchase of a piece or two, which in the e-commerce platform, and even offline belong to the more normal kind of business measures.
This in the Jingdong Mall of goods also have, Jingdong every day have the corresponding brand day activities, relatively speaking, the price concessions degree is relatively large, the individual price of goods is also relatively cheap. Like me, online shopping commodities will be carefully calculated, a lot of daily necessities are in the Jingdong brand activity day when the purchase, like what full 199 yuan minus 100 yuan, Jingdong spike, etc., if you pay attention to the words, you will find that these participating in the activities of the goods, many of them are limited to purchase, for example: the user is limited to purchase 5, more than 5, according to the original price of the purchase.
Understandably, it is estimated that the platform set up such a function, but also to ensure their own profits. If we are too able to buy, the overall profit of the platform will be reduced, not to mention, in case if the demand exceeds the supply, the inventory is not enough, it is also more troublesome.
Specifically to understand the Jingdong shopping this new function, in addition to the merchant limit settings this piece, there are two functions, one is the Jingdong shopping orders can be directly distinguished, that is to say, we through the Jingdong Mall purchased Jingdong shopping goods, Jingdong background will show that this is the "shopping order" text! The other is the goods in the background after the entry can directly generate product details. These two features, for us there is no impact, this need to pay attention to is the merchant, the merchant's benefit is still quite large.
However, overall it seems that the purchase limit for us consumers, there are benefits and disadvantages. The good thing is that many consumers can buy some, also known as the rainy day; the bad thing is that the real need for more than one user, such as together to buy for the family and so on, may have to find someone to sell on behalf of, so it will be a bit of a matter.