A business plan is an entrepreneur’s overall plan for his or her entrepreneurial process. A good business plan can attract investors and make the subsequent entrepreneurial process orderly. So a business plan How to write a book, here is what I have compiled for you: How to write a business plan book, you are welcome to refer to it, more information is in the planning book column! How to write a business plan book
Before answering this question, First of all, I need to mention a few serious premises:
1. From the moment you start a business, if you cannot accept criticism, you should not start a business.
2. An implicit requirement: members of the entrepreneurial team must have strong logical thinking skills. If not, it is better not to start a business.
3. You must correct your attitude in writing this business plan. You must revise it one by one.
4. Don’t talk nonsense.
5. After writing the plan, if you can’t memorize it, don’t hand it to investors.
Looking at a business plan? What do you need?
Logic
This is something investors will not tell you. What they tell you is often Yes: I don’t know what you are talking about.
What is logic?
It is your outline! The first impression of your business plan. If your first impression cannot capture investors, you will have failed halfway. We all know that the ultimate purpose of the plan is to convince investors, so presenting your ideas in an orderly manner within the scope of the outline is what you must do. So, when you start writing a business plan, you must have an outline in mind.
I hope the reader can read it line by line. This kind of thinking mode is very helpful for starting a business.
Abstract
One sentence explains the origin of the concept. (Entry point)
Explain the needs of the market in one sentence. (Market Prospect)
Explain in one sentence what needs you provide. (Product)
One sentence indicating who else provides these needs. (Competitor)
In one sentence, explain how what you provide is better than what they provide? (Advantage)
In one sentence, explain how you make this "stronger". (R&D)
Explain in one sentence how you make up for "strong" to "need". (Market operation)
In one sentence, explain how much you can earn to meet the needs. (Profit model)
In one sentence, explain how much you earn and what you want us to provide. (Return)
Introduce you in one sentence. (Team advantage)
Just like the thinking logic of the abstract, the main text is carried out within this thinking framework.
If you haven’t registered a company yet, you can change it to “team” by yourself, and then use the idea of ??“company” to compile your own plan. Some parts of the idea copy I gave you can be deleted.
Text requirements: Anything that can be said in one sentence, never two.
Chapter 1 Basic Information
What is the name of the company?
Where is the company?
What is the nature of the company?
Who are the shareholders of the company?
What is the holding structure?
What is the company’s main business?
What is the composition of the company’s employees?
How is the company’s finances?
What are the company’s short-term and long-term goals?
Chapter 2 Company Management
Overview.
Who are the top executives?
High-level introduction.
How to divide the work among senior management.
What is a management system?
Which institutions and related staffing should be established after financing.
What incentive mechanisms and reward measures will be adopted by management and key personnel.
Management compensation and whether there is an employee stock ownership plan.
Whether the company has established a personnel management system.
Measures to protect intellectual property rights, technical secrets and trade secrets.
Whether the company has related operations.
Whether the company and its key management personnel are involved in legal proceedings and arbitration events, what impact will it have on the company?
Chapter 3 Industry Situation
Overview.
What is the market prospect?
Who is using the product.
Purpose of use and why to buy.
List the top three customer types of the product and their purchasing power.
The current development stage of the product industry you invest in.
Do you have any expertise, copyrights, patents, formulas, etc.
How long is the update cycle?
Indicate whether this product has standards.
Comparison of products with similar products.
The novelty, advancement and uniqueness of our company’s products.
Focus on the advantages in performance, price, after-sales service and technical support.
Comparison between the company and five major competitors in the industry.
Factors affecting industry and product development.
Industry-wide sales in each of the past 3 to 5 years, with data sources listed.
Industry-wide sales revenue forecast for each year in the next 3 to 5 years, with information sources listed.
The company’s sales revenue forecast for the next 3 to 5 years (if financing is unsuccessful and if financing is successful)
Chapter 4 Research and Development
Overview.
Product demonstration.
Product function list.
Based on the research and development structure of the function table.
The research and development results and their advanced nature.
What to develop in the future.
What is the company’s total investment in R&D funds.
How much R&D funds are planned to be reinvested.
The list describes the annual purchase of development equipment, developer salaries, test and testing expenses, and other development-related expenses.
Existing technical resources.
What is the research and development model?
What incentive mechanisms and measures are there for the R&D team?
Plans for R&D capital investment and personnel investment in the next 3 to 5 years are listed in a list.
Chapter 5 Product Manufacturing (the Internet industry will replace it with product operations)
Overview.
The company’s current annual production capacity, factory area and number of production personnel (replace it with the Internet industry, that is, the number of maintenance personnel, the server is not the amount of data, and the maintenance effect, please replace it below).
Production method.
How advanced is the production equipment, what is its value, whether it is insured, what is its maximum production capacity, and its service life.
If additional equipment is needed, the procurement plan, procurement cycle and installation and commissioning cycle will be provided.
Product manufacturing process and technological process.
How to control the manufacturing cost of products and what measures are taken.
Product quality management system.
Key quality testing equipment, yield control methods and adopted control standards.
Procurement status of raw materials, components, accessories, spare parts, etc.
Purchasing channels.
Raw material quality control means.
Chapter 6 Market Plan
Overview.
Product pricing method.
The composition of cost of sales.
Basis for setting sales price and discount policy.
Strategies and methods in sales network, advertising and promotion, establishment of agents and after-sales service.
What factors are related to the competitive advantage of market solutions.
What kind of incentive and restraint mechanism should be adopted for sales staff.
Competitors’ sales plans.
What are your advantages?
Short-term sales goals.
Long-term sales goals.
List sales forecast.
List illustrates market share forecasts.
Chapter 7 Financial Condition
Overview.
Make a summary of the company’s basic financial data in the past. (Main operating income, main operating costs, main operating profits, administrative expenses, financial expenses, net profit, subsidy income, total assets, total liabilities and net assets, break-even point, gross profit margin and net profit margin of main products.)
Explain the basis for preparing financial forecast data.
On your basis, provide the project's break-even statement, balance sheet, profit and loss statement, and cash flow statement for the next three years after financing.
Describe the tax types and tax rates related to the company's business.
What preferential policies the company enjoys and who provides them.
Chapter 8 Risks
Overview.
Details the policy risks, R&D risks, market development risks, operational risks, financial risks, risks of dependence on key personnel of the company, etc. that may be encountered in entrepreneurship.
How to quantify these risks.
Countermeasures and management measures for these risks.
Whether the risk is reduced after the decision is made, and to what extent.
How much is the final investment risk?
Chapter 9 Financing Plan
Overview.
Financing purpose and amount.
Explain how much equity is planned to be transferred to investors at what price, and what is the basis for the pricing.
Fund purpose and use plan.
The list explains the post-financing project implementation plan, including capital investment progress, effects, start and end time, etc.
Explain what supervisory and management powers investors can enjoy.
How to participate in company affairs and the degree of participation.
Describe what reports the company will provide to investors. (Such as the annual profit and loss statement, balance sheet and annual audit report)
Explain the method of realizing the investment, listing, transfer, repurchase, etc.
Explain the average annual investment return rate and relevant basis in the next 3 to 5 years after financing.
Chapter 10 Schedule
Lists the project implementation plan and progress in detail, indicating the start and end time, completed results, planned completion goals, capital investment for each project, and capital assets for each project out.
The sample essay is as follows: Business Plan (1)
After several years of development, computers have become commonplace, and some families even have more than two. The problem that arises is computer repair. Although some computer companies promise a one-year warranty, this is limited to hardware. For software failures, they can only send the product for repair or pay for on-site repair. If the service is better, how many times a year can you provide door-to-door service? This creates problems for users who don’t know much about computers. On the other hand, after one year, the warranty period of the computer is gone. Once something breaks down, you can only "seek medical treatment everywhere." It stands to reason that there are many computer companies, and it should not be difficult to find a repair company. However, since most computer companies nowadays focus on sales, one cannot guarantee the quality of repairs, and the other charges high fees. At present, there are many tricks in the computer repair industry, there is no standard for charging, and the repair market is still very irregular.
Therefore, I want to build a professional computer repair and maintenance technical service company, which has huge market development potential.
The following is my opinion:
First, most computers are out of warranty.
With the popularity of personal computers over the past decade or so, many home computer users have purchased computers that have expired, and some of them require corresponding technical services.
Secondly, most of the computer operators in some small units are not computer proficient. The information age is developing rapidly. Most companies and units, large and small, are equipped with computers and office equipment, as well as computer operators. However, they can only use computers to complete their work, operate common office software, maintain and repair computers, and use computers rationally. They don't put much effort into research. Once a fault occurs, they need computer technical services to help them troubleshoot in time and purchase related accessories. If they are specifically designated according to their requirements and spend a small amount of money to invite computer professionals to their homes, it is convenient and cost-effective, and can save money for the company. Why not?
Third, most families Computer users have little knowledge about computers. First of all, their living standards continue to improve, computers are getting cheaper and cheaper, and more and more families are buying computers. A large part of them buy computers for their children in school. Most of them do not know much about computers. When there are some minor faults, I don’t know how to deal with them, so I have to find a computer seller, and the sellers mainly sell computers. The warranty scope is limited to hardware, and the warranty period for software is short and infrequent. Once the warranty period is over, They have to charge "high" maintenance fees, and most of the service quality cannot keep up, because they mainly sell computers. Therefore, they have to seek "medical treatment" everywhere. Secondly, what exactly can computers do and how powerful are they? For those users who buy computers for their children, it is a "mystery". When users buy a computer, after the salesperson's explanation, they know what the computer can do and it is "magical", but they do not know how to realize some of the functions of the computer. , I don’t know how to operate it, what equipment is needed to implement these functions, etc.
Fourth, most companies do not make full use of existing computer equipment. With the continuous deepening of computer and local area network applications, especially various computer software systems have been successively applied in actual work, within the company, it is necessary to enable all departments to truly achieve the same effective information exchange and maximum sharing of resources. , provide employees with accurate, reliable, and fast various data and information, and give full play to the functions of existing computer equipment in the company, thereby strengthening the business and technical connections between various departments within the company, improving work efficiency, and realizing maximum sharing of resources. To reduce operating and management costs, it is very necessary to establish an internal company network.
Therefore, I personally believe that opening a computer technology service company can carry out the following businesses:
1. Computer cleaning and care
2. Computer installation, debugging, upgrading, and maintenance (including hardware)
3. LAN establishment;
4. Computer door-to-door delivery Training guidance;
5. Sales of consumables
6. The specific modes of second-hand computer replacement: membership and non-membership. Membership is divided into: individual and corporate users. , adopting a monthly, yearly and quarterly subscription system.
Main target customers: 1. Household users
2. Small and medium-sized enterprises. > 3. All stores.
In addition, what I want to say is that no matter what kind of company you are, you must pay attention to the needs of users, think about what users think, and focus on customers to strengthen customer relations. The relationship between customers must be transparent, the technology must be superb, and the service must be excellent.
Striving to be the leader in standardizing the computer repair industry (Business Plan)
Entering the home. Automobile decoration has become a promising industry. Opening a small automobile decoration store does not require large investments and does not require high technical thresholds. It is a highly feasible entrepreneurial plan.
Plan
▲The initial investment is about 50,000-100,000 yuan in equipment investment: counters, facade decoration, computers and simple furniture, a one-time investment of about 20,000 yuan.
I highly recommend