Question 2: How to increase store traffic? Reproduced the following information for reference
How to increase the flow of stores
First, the factors affecting the flow of stores
Simply put, the flow of stores = business district coverage * population density in the business district * business district penetration rate. So to find the factors affecting store traffic, we just need to start analyzing these three aspects.
1, the store business circle coverage
The store business circle coverage refers to the store's stable customers in the store around the formation of the radiation range, which can be used as the center of the store, stable customers to the farthest distance to the store for the radius to indicate. According to the size of the store's radiation strength, we can store business circle is divided into the core business circle, sub-core business circle, general business circle, in general, the core business circle of customers accounted for the ratio of customers who come to the store is about 50-60%, the sub-core business circle accounted for 20-30%, the remaining 10-20% of the general business circle. So for stores, the main concern is the core business district and the secondary core business district customers.
In the factors affecting the size of the radiation area of the store, not only is the store's industry, the size of the store's operating area, the distribution of categories of stores, stores around the convenient degree of transportation facilities and other relatively objective factors, as well as the quality of the store's service, management level, cost-effective commodities and other subjective factors.
2, the store business district penetration rate
The store business district penetration rate refers to the core business district covered by the store and the sub-core business district, the number of stable customers accounted for the ratio of the number of all target customers. The store penetration rate is actually equivalent to the store's market share ratio in a sense.
The main factor affecting the penetration rate of the store is the competitiveness of the store relative to those alternative stores that can provide the target customers, if the store can provide more cost-effective products than alternative stores, to provide customers with a more cozy service, then in the case of the same store area size, the store's penetration rate of the store area must be higher.
3, the store business district population density
The store business district population density refers to the number of people living in the store covered by the business district within the scope of the total number of people living on the land per unit area, in general, in the store for the location, this is a very important indicator, and once the store location is determined, this becomes a "precipitation" indicator, a store is a "precipitation" indicator, a store is a "precipitation" indicator.
Second, how to improve store traffic
1, from the point of view of improving store coverage to improve store traffic
From the point of view of customer knowledge - shopping experience - satisfaction - loyalty such a shopping brand experience process, store coverage of the business circle is the first to address the degree of knowledge of the customer, followed by the customer's shopping experience. We can solve these two types of problems through the following ways.
A, store merchandise mix selection and adjustment
In the store size and format to determine the depth and breadth of our merchandise in fact, most of the determined, convenience stores / supermarkets / hypermarkets / stores will have a more stringent segregation of cross-industry operations, from a single store, and is not realistic, because a series of backstage support is difficult to change. But the store's merchandise mix or a certain choice and adjustment of space, we can be completely based on the level of consumers around the business district as well as the status of competitors in the business district, something for nothing, highlighting their own business advantages, as long as there is a unique selling point, we can avoid their own slightly remote target customers were intercepted by competitors in the surrounding area.
B, improve the convenience of customers to reach the store and convenience:
The convenience of customers to reach the store and convenience is also an important factor in the store's coverage of the business circle, we can add a free shopping shuttle, improve the store's parking environment, and the public **** transportation department of the synergies to increase the store to the store's bus routes or stops and so on to facilitate the arrival of customers to the store.
C, the use of promotional advertising and service word-of-mouth diffusion to scroll to expand the business circle
To improve the residents of the business circle of the store's awareness, through the effective use of promotional advertising and through the quality of service brought about by the dissemination of word-of-mouth, the use of this diffusion to scroll to expand the business circle is a very good choice, for example, we can consciously go to those weak zones of the district to focus on the organization of public relations activities, distribution of promotional advertisements. PR activities, distribution of promotional advertisements to increase the residents of these areas to the store's awareness.
D, to strengthen the edge of the regional marketing deep plowing
The edge of the region is the most vulnerable to the loss of customers, the edge of the region's customers are most vulnerable to competitors' attacks, if you can build an effective defense system in the edge of the region, then the consolidation of their overall market position is relatively easy. Therefore, for these marginal areas of the marketing must be deep plowing, the organization of an effective defense system in depth ...... >>
Question 3: How to improve the flow of supermarkets That depends on how big your supermarket, big words to have a professional staff, reduce costs, more promotional activities to minimize the loss of good publicity activities to attract the attention of customers! Small words: 1, the stability of the surrounding customers. 2, the surrounding customer demand points. 3, the convenience of the store. 4, the stability of the supplier's supply. 5, to avoid the circumvention of vicious competition.
Issue 4: How to use traffic statistics to improve sales performance Sales performance comes from customer behavior and consumption, so to improve sales performance from the most fundamental traffic in-depth excavation and analysis, so traffic statistics from the literal understanding of the statistical traffic, but for business performance needs to be man-made through the analysis of the data reports and some of the functions to achieve performance improvement, accurately should be called Passenger flow statistics system, so how to improve sales performance of passenger flow statistics? According to its system function can be roughly understood as follows:
Analysis of traffic reports, real-time monitoring of the dynamics of passenger flow within the shopping mall, to determine whether to increase business hours;
According to the trend of passenger flow, the corresponding marketing activities organized to enhance performance;
The evaluation of the effectiveness of the activities from the activities in the statistical comparison of the flow of passengers and pos data analysis;
The passenger flow line tracking analysis, the analysis of the data of the statistical comparison;
The passenger traffic is the most important part of the system. p> Passenger flow line trajectory analysis, through the video camera on the floors, corridors, counters (stores) and door monitoring, statistical groups of customers mainly through the counter and counter and other attention to the heat;
Product heat analysis, through the monitoring of the length of time people stayed and the flow of traffic to and from the high and low, decided to mall counters between the best-selling and slow-selling brands;
Member identification function, embedded in the face recognition equipment, through the Face recognition equipment, by capturing the face for the entry of member information, call out the yarrow store treasure app pushed to the staff, which contains the member's previous shopping information, aspects of the sales of shoppers.
Question 5: How to increase customer traffic ah? and need to reproduce the following information for reference
The common way to increase customer traffic is promotion, promotion is also called sales promotion is a sword in the process of market competition. The role of the market front promotion is to exert thrust on the product, so that the product can enter the market faster and expand the market. We have seen that not every company in the market advertises, but every company without exception carries out promotions. So, we should not forget to use this powerful weapon in our mission of market aggression.
Promotions, like tools of execution, are a powerful tool for companies to transform the market and improve performance. After research, here are nine sales promotion (SP) methods:
No-cost SP
"No-cost SP" refers to a promotional tool that does not charge any fees for the target customers. It includes three forms:
A, gratuitous gift - to the "reward package".
B, unpaid trial - to "free samples".
C, free lottery - to "physical product" is the main.
The so-called "reward packaging" refers to the standard packaging as the basis for measurement, but to provide consumers with more value of a form of packaging. Extra packaging, that is, in the package to increase the number of additional portions and gratuitous gift.
In-pack, where the gift is placed inside the package and given to the consumer at no cost.
Out-of-package, i.e., the gift is bundled or attached to the package to provide consumers with free gifts.
Functional packaging, that is, packaging has more than double the value of the use, not only can be used as a wrapper, but also for other purposes.
The so-called "free samples" refers to the product directly to the target audience to try without compensation.
The implementation of the "free samples" promotion, the main problem is how to distribute the samples to the hands of the target customers. There are generally eight ways to distribute:
Free lottery is a popular way to promote consumers, but we need to pay attention to the authenticity of the rules of the lottery, the fairness of the lottery. Sweepstakes promotion due to the low cost of consumer participation, the operation is simple, often the number of participants, but the conversion effect is not good, a popular sweepstakes promotion in 2011 - the big red hand sweepstakes promotional methods can be a good reference! [2]
Gift SP
"Gift SP" refers to the target customers in the purchase of products to give a preferential treatment of the promotional tools.
A gift with purchase, i.e. a gift with purchase. As long as customers buy a certain product, you can get a certain amount of gifts. The most commonly used way, such as buy one free one, buy five free two, buy one free three, etc..
The exchange of gifts, that is, the purchase of compensation for gifts. As long as customers buy a product, and then slightly do some compensation, you can then exchange to other products. Such as spending a little money for a new one, and then add 1 yuan to send xxx product, and then spend 10 dollars to buy another one and so on.
Refund, that is, the purchase of up to the standard rebate was given. As long as customers buy or buy to a certain number of times, you can get rebates or gifts. It includes consumer cumulative consumption rebates and dealer cumulative sales rebates. For example, when the purchase volume reaches 10 million yuan when the rebate 5%. When the purchase of 10 goods, free gift 1 goods, when the consumption of more than three times when the price of a refund and so on.
Discount SP
"Discount SP" refers to the target customers to buy products, given different forms of price discounts promotional tools.
Discount coupons, commonly known as coupons, are an old and popular form of promotion. Coupons are usually printed with the original price of the product, the percentage of discount, the number of purchases and the validity of the time. Customers can use the coupon to buy and get benefits.
Discount coupon card, that is, a long-term effective discount voucher. It is generally by the membership card and consumer cards exist in two forms, so that the card issuer and the target customer to maintain a relatively long-lasting consumer relations.
The current price discount, that is, in the current price based on discount sales. This is one of the most common and effective promotional tools. It allows customers to get visible benefits and satisfaction on the spot.
At the same time, the seller will be satisfied with the target profit. Because the process of discounting the current price is generally a process of bargaining. Through bargaining, you can achieve the goal of basic satisfaction of both parties.
Reduced price sale, that is, in a certain period of time to reduce the price of the product, to sell at a special price. One of the characteristics of the reduced price sale is the stage. Once the purpose of the promotion is completed, that is to return to the original price level. Special price promotions are generally only practiced at the end of the market. However, once a manufacturer gets involved, it can be a long-lasting promotional strategy. The form of sale usually have "package price reduction sticker", "shelf price reduction labeling" and "sale notice" three.
Price competition, i.e., cut the current price, let the market, and gain a competitive advantage in sales. Price competition is different from price discounts. Discounts belong to the tactical promotion, and price competition is generally strategic promotion, it is from the scope, quantity, scale, period effect than the present ...... >>
Question 6: How to push the micro-store to increase customer traffic 1, WeChat promotion
As we all know, WeChat is the industry leader in mobile apps, almost all users with purchasing power will have their own WeChat, and the micro-store as a shopping app for the mobile terminal, it is inevitable that we must ride on WeChat's windmill. Currently WeChat promotion includes two aspects: circle of friends promotion and public account promotion.
The basis of the circle of friends promotion is to have enough WeChat friends, first of all, according to their own store point of view to set an attractive avatar, through the nearby people, drift bottle, shaking a shake and other functions every day targeted enough to add a sufficient amount of friends. For example, I sell women's clothing is set to natural handsome avatar plus female friends.
Note: come up to send advertising is very offensive, you can properly chat with your friends to establish a relationship of mutual trust, the use of good friends circle of likes and comments, so that your friends know that you are concerned about her.
Then it is to share your baby every day, so that everyone knows that you opened the store. Remember, the number of times not too too often, you brush frequency brought only friends shielding, and advertising is best with a bit of copy, as long as it is too direct and revealing. It is recommended that three times a day, once in the morning, once at noon, once at night.
The basis of the public account promotion is first should have a public account (can be subscription number, can be service number), and then is a variety of methods to attract fans. Now basically all walks of life have a corresponding public number, now start a little late. Still share the method: on the official website of the public account to apply for a subscription number, through the fans is to increase the fans, sharing information and experience useful to the user, the use of fans to share to achieve the role of snowballing to increase the number of fans. There are too many ways to promote the public number, online to paste the QR code and micro-signal paste to the various places allowed (such as QQ space, microblogging, posting, forums, Douban, etc.), and others to exchange resources to push each other, spend money to let the big number to help push, the offline QR code printed to the flyer, in the people gathered in a more place to place the QR code. There are physical stores put in front of the store to encourage customers to pay attention to the public number. Methods are too many, here will not give examples, we use our brains on the line.
2, forums, bars and other off-site promotion
Micro-store is born with the trend of the mobile Internet, but some of the current online shopping users are still accustomed to most of the computer, because the PC side of the source of information, the PC side of the advertisement is also the most effective. As we all know, the micro-store diversion is basically in the circle of acquaintances around (circle of friends, qq, microblogging), and we are every day by such advertising screen, many people have been immune to this, so off-site promotion (especially the computer side) is very important to attract traffic.
But off-site promotion in addition to the store URL is the QR code, and the micro-store URL in the computer *** ask is not sound (because only adapted to the cell phone), this will give the effect of off-site promotion greatly reduced. Here micro-store owners can submit their own micro-store to the micro-store circle, the micro-store circle is an inclusion of high-quality micro-store platform, the biggest advantage of doing so is that both the micro-store circle can be used to show the flow of its own excellent store; Secondly, submitted to the micro-store circle of micro-store will have a display of the introductory page can be illustrated with descriptions, and there will be provided for the owner of the query of the flow of statistical functions, you can know You can know your own piece of advertising (even forums and posting which post) has the effect of adjusting the promotion program so that you can target the promotion.
3, micro-store own channels
With the micro-store's perfect, some of their own promotion also have a little effect.
Friendship stores previously known as micro-store alliance, find similar stores and exchange store links, preferably operating complementary products
store, there will be no competition, the use of these micro-stores to bring traffic and popularity to your store. In the statistics you can see the number of users that the friendly
microstores have brought you. The dynamic shows other micro-store plus your request and so on. In short Friendship Microstore is the way to promote each other using Microstore and Microstore to promote each other.
Share promotion is the owner of the store to set a certain percentage of commission to help you promote your friends, if the commission is appropriate to help you promote the
The more friends, the better. When you set the commission, you must calculate the profitability of your store baby, and it is recommended that you generally set
5%.
The opening of the through train requires a certain threshold, similar to Taobao's through train, opened in some of the prime position to show
show their own stores. This is like the micro-store paid advertising promotion, click billing, the general effect is quite good but also quite "burn money"
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Question 7: How to increase traffic for mobile users Hi, you can buy stacked traffic. You can open through the following methods
Call 10086 through the artificial help you open
Go to the online business hall to open
3. send a text message to open
Have questions to ask, satisfied with the adoption of
Question 8: How to increase the flow of the drugstore, and how to win in the competition feel that this is the main attitude of the service, such as some of the older to buy drugs, what are you going to do?
There is also the question of price, the competition is big, the profits are low
Personally, I feel that the attitude of service to do article now a few cents who do not care about the service thoughtful a little floating line
You can strengthen the operation of the knowledge of the service staff, such as free measurement of blood pressure, and so on
Question 9: How to increase the customer traffic of the Taobao shop? How to improve the Taobao store traffic? Small store browsing and turnover is a strong proportional relationship or a weak proportional relationship, mainly depends on the following factors:
First, whether the goods are enough to attract buyers who are browsing, including:
1, whether the goods are very good-looking or cute.
2, whether the goods have a high practical value, collection of souvenir value or gift value.
3. Whether the pictures of the goods are clear and beautiful.
4, whether the description of the goods is detailed, vivid, credible.
Second, whether the cost-effectiveness of the goods is higher than others (according to the buyer's judgment).
iii. The seller's credit rating and credit assessment (especially for digital products and cosmetics, etc.).
Fourth, other factors, including whether there is a gift or discount, how the store decoration, whether it is easy to contact the seller, the seller's city, etc., but these factors are secondary.
A, mingled major forums, published the essence of the post
1, the essence of the post can bring a great amount of post, in the post at the same time, accidentally saw the avatar and signature file, or in the exclamation of good writing at the same time, but also pay special attention to the name and store, the store's browsing volume will rise.
2, the essence of the post can bring a lot of back to the post, back to the post are good children or agree with the values of the people, these people are worthy of friends or worth the development of the customer. In addition, the name, avatar and other information can be more exposed in front of the amateurs.
3, if you post in Taobao, an essential post can bring a lot of prestige points, which is necessary to help the top.
Second, dare to use the auction
The auction is divided into a single auction and multiple auctions (Dutch auction), Taobao in addition to a price in addition to another way to sell goods. Because Taobao specifically for the auction on the home page set up a special area, buyers can see as soon as you open the home page, if we choose the auction method, it means that buyers can easily find us, and because of the auction itself has the characteristics of the low price, it is easy to buyers, so the auction is to improve the store browsing volume and turnover is very helpful.
How to auction
1, to hold an auction is best to credit rating in more than two hearts (that is, 11 positive feedback) sellers, so that you can carry out the Dutch auction.
2, to hold an auction is best to conduct a Dutch auction (set more than two items), so that you can enter the Taobao home page of the 1 yuan area, 9 yuan area and the Dutch auction area, in order to let many buyers find you.
3, to find ways to do a good job in advance of the auction publicity, so that many people know that they are in the auction, in order to raise the price up; to hold an auction is best to set up a good auction time, choose the time when a lot of people on the shelves; to increase the description of the auction baby inside the other recommended baby pictures, in order to play a role in publicizing the role of the other babies; to start a good auction of the baby's name, so buyers are easy to The first thing you need to do is to find a good name for the auction, so that buyers can easily search for their own babies.
Third, clever use of search
1, store and baby's name to add more buyers commonly used search keywords. Because the search is mainly by keywords to search, to make more buyers can search for their own stores and babies, of course, Taobao allows under the premise of the more keywords the easier to achieve results. But remember not to violate Taobao's keyword merchandise management rules.
2, baby on the shelf time set to 7 days. Because the results of Taobao search by default is in accordance with the remaining time of the shelves sorted, the shorter the remaining time of the shelves, the baby in the search results of the ranking of the former, the more likely to buyers to see. And the baby's shelf time settings are only divided into 7 days and 14 days, so choose 7 days.
Question 10: How can we improve customer traffic Question Summary:
1, many friends are very hard-working small honey in the early days of the store, and often go to the community paste back, but can not stick for a period of time will be discouraged, feel the effect is not great, or no effect, and finally will only be complaining in the forum
2, why do other people will be able to write an excellent good stick, will be added to the essence! The first thing you need to do is to get your hands dirty. I'm not very good at it, and I can't write anything wonderful, so I won't write it, it's not interesting.
3, at the beginning of the very hard on the new goods, do figure, and actively cooperate with others some good ideas, and finally because of the feeling of no business, no fun, no time, no effect on the random small store, self-sustaining.
4, look at others and is the rise of the heart and drill, my goods are also very rich, service attitude is also very good. Why is business still bad?
5, the family also support me, I also often on the forums ah, community ah, but also full-time practitioners, but why pay and return is not proportional to it?
Second, the solution to the problem:
1, you have to work hard to write a post, back to the post, you also have to write a post of literary talent, see your heart. But why don't you have the persistence of perseverance. Anything can not be built overnight. You look at yourself, not also with also ten or twenty years of time to grow so big, so you spend time and energy in Taobao is too little, simply and success is not proportional. You want to be like a mom
2, for the first question, I personally feel that to do a good job, just have a moment of positive is far from enough, but also need to persevere in the determination. If you already know that your text is not wonderful, can not enter the essence of the post, you can write the story that happened to you ah, small things ah what. The other is the treatment of the mind: and a lot of Taobao buyers spend ten dollars to one hundred dollars of goods the same mentality. Can not be a moment of emotion, to be realistic. Taobao community so many categories, you can always find what you like and suitable, huh? Raise you the same: patience, love, responsibility.
3, this is the most undesirable way to use the analogy of life is called no responsibility. Small store, that is, your hands played a child, you have to spend some time with him every day, take him to other communities to see, give him a beautiful picture, more dress up, accompany him to grow up and watch the store grow, that kind of satisfaction you do not want to experience. Don't get discouraged and give up if you don't have business for a few days. There are not many lucky people in this world, and most people's success comes from their own efforts and persistence. I believe that we are all good seedlings, we all have a good suitable for growing sunlight, water, and land.
4, the fourth point in fact do not need to say more. Life, some people drive BMW and some people drive Mercedes Benz, and I sit on the bus, I was not born to sit on the bus life, I am not going to sit on the bus all my life. I am now sitting on a bus to work, by studying hard, working seriously, and seizing every opportunity to perform and improve, is to be able to drive Bentley and Rolls Royce in the future. However, success is not overnight wealth, the accumulation of wealth is a very hard and long process, you have to see the people sitting in the big Ben, when the hard work of running the business? You have to see the BMW people who do not have money to eat almost do bad things when the despair of it. Business is not bad, because it is not time. You look back and see, your goods are aimed at which consumer groups,, have you ever shop more super sellers store, see how the peer is how to set up goods, how to describe the 。。。。。。 And so on the problem, a person whether it is the way to deal with life or open store, should be clear self-reflection, only through constant self-reflection, can continue to make progress. Am I right?
5, the fifth kind of seller I understand and also sympathize with. You have Taobao as a career, but for newbies, I still do not recommend full-time. Because Taobao is not compared to the physical store, produce results, I largely understand from the Internet to a year and a half, you if you do not do this determination, and not very seriously to improve their own, then do not full-time, the sense of loss is too strong, will affect your motivation to run the store. There is no rule in the world that says that the payoff is proportional to the return.
In summary, this is purely a personal opinion. I hope that the lost sellers and disappointed sellers are correctly healthy mentality.
A street on the physical storefront, there is a profit, there is a loss of money, Taobao store is also doing business, business loss and loss is normal. You when Taobao is an experience, when so many people understand Taobao **** thing Taobao, your life also have this kind of a period of experience, is not also very good.
But when all is said and done, I still wish all the relatives a prosperous business. So do I. ...... >>