4 Sample Essays on Startup Plan
Days pass by without a sound in the snap of a finger, and we are about to usher in a new joy, a new harvest, and at this moment we need to start making a plan. A good plan has some of the characteristics of it? The following is my collection of 4 articles about the business plan sample, welcome to share.
On the entrepreneurial plan 4 articles 1
A venture capital manager once described his business plan in a month: 100 business plans, half of them will be eliminated in the initial review; after a few hours of more detailed assessment, there are another 25 were rejected; after a more in-depth analysis of the rest of the plan is probably another 10 are not in line with the requirements of the plan.
After a few hours of more detailed evaluation, another 25 were rejected.
In the first 100 candidates, only a few companies can enter a more in-depth analysis and evaluation of the plan, and the number of companies that were able to negotiate the terms of the contract and ultimately get the investment is even smaller. This shows how important it is to have a good business plan for companies looking for venture capital.
So how does a good business plan come about?
Say six things
"VC's investment criteria are nothing more than three: Is the future market big enough, is there growth? Is the business model of the enterprise feasible, or part of it has been proved to be feasible? Is the enterprise's team good enough, and is the execution force strong enough?" Wu Minghua, a partner of Fangchuang Capital, gave the basic criteria for VCs to look at an investment project. Therefore, in a sense, the business plan is to meet the VC investment standards of written materials, but how to write, and has its own relatively standardized format and content.
Wu Minghua believes that to write a complete business plan, you need to clearly say six things, namely: the current state of the enterprise or profile, business model, market size and strategy, competition and barriers, the team and SMEs to finance the financial plan. "These six aspects of the problem is a must have in the business plan, which investors are most concerned about is the business model, market size and strategy, team and SME financing financial plan of the four major content, these four pieces of content in particular need to entrepreneurs to focus on the analysis and description in the plan."
The business model is one of the core of the success or failure of the project, but also investors are most concerned about. In the plan, the business model part is mainly to explain how your business makes money, mainly including to whom you provide products or services, what are the main contents of your products or services, how do you collect money, and how your products or services are made and provided, and so on. "It's best to keep this section simple and clear so that everyone knows at a glance how you make money."
Additionally, investors are very interested in the future growth potential of the program, i.e., market size and strategy. This part mainly includes how big is the total market in which the product or service you are offering is located and what market share you are aiming to have.
This section is for the investor to understand how much of the total market your business is in and what means you are using to capture those markets. In this way, looking at this section gives investors an idea of whether or not a company can be bred out of this market that can IPO on the open market.
The team has always been one of the most important factors for investors, and many VCs don't even look at the project but only look at the people, chasing after people to invest, so you can see how important the entrepreneurial team and individuals are. This link mainly includes the current shareholder layer of resume and background, the resume and background of the operating management, the current team's division of labor and incentives, as well as internal decision-making mechanisms and other internal control systems.
"VC are casting people casting people and then casting people, so everyone is most concerned about the team, the reason is that as long as the team is good, the model, the market and the profit can be created, so the enterprise small and medium-sized enterprise financing should be most concerned about the team, and investors are most concerned about the team." Wu Minghua emphasized.
For investors, the last concern is how much money is needed and how to return things, that is, the financial plan for SME financing. This section is more specialized, and many entrepreneurs lose at this point. Some entrepreneurs say they do not know how they took the funds in the end should be spent, spent to achieve what purpose, how the investors exit and the return of the exit and so on.
"Can't say the source and provenance of some of this data, there is no way to assess the value of your business, and there is no way to prove whether the equity you get the funds and give to the VC is reasonable, so the financial part is very important." Wu Minghua reminded that this part of the content entrepreneurs often have to consult a professional company, with their help to complete the writing of this relatively specialized and complex piece of content.
Can't just stand on their own
Many entrepreneurs think that the business plan is written for investors to see, and therefore always want to how to impress each other, in terms of content and form to the design is very careful. As a partner of a venture capital intermediary, a large part of Wu Minghua's work is to review a large number of business plans, and then put the expression of clear and accurate, potential companies recommended to venture capital institutions, so he has many different views from the entrepreneurs.
"The business plan is actually not only written for investors to see, it must first of all be a reflection of the real situation, a good business plan is a true reflection of their own or the enterprise's future plans, rather than make up the surface of the beauty of the scenery to fool investors."
Based on this overall argument, Wu Minghua believes that the business plan should be a book of arguments to prove that "worth investing" argument. "The business plan is telling a 'story', and its purpose is to convince investors that my plan is feasible and my project is worth investing in. So a business plan must have a lot of arguments to make the 'worth investing' argument."
"How to exit is a major concern for investors." A lot of people only think about how to get the investor's money without thinking about how the investor should exit and how the entrepreneur can go about protecting the investor's interests during the operation of the business. With this point in mind, the business plan will get a higher score. And this part is not good for many entrepreneurs.
The issue of business confidentiality is also something that needs to be considered in writing a business plan, which involves not having one's business idea cloned by a venture capital organization into other areas. "In fact, the confidentiality of the business plan is a pseudo-proposition, combined with the situation in our country, it can be said that the business idea is worthless at the present time, and only the idea of doing it can be recognized by everyone."
But the business plan do not write too thick there are reasons for confidentiality, entrepreneurs should be carefully screened before submitting the plan, the investor will not disclose your plan to your competitors or competitors investors, and then try to write the business plan in a simple and clear way, so that you can be more to protect your business secrets. Of course a confidentiality statement on the plan is also necessary.
Many entrepreneurs think that once a business plan is written, it doesn't need to be changed, which Wu believes is not true. "A business plan three months ago is definitely not the same as three months from now."
Because the market and the environment is changing at any time, the entrepreneur's ideas are also changing, and entrepreneurs talk to investors after the shortcomings and deficiencies known also prompted the plan to be revised, so the business plan is also a dynamic thing, in the midst of change, the need to constantly add some new market data, and constantly add some new elements, so that the 'business plan' is more able to get the investor's The first thing you need to do is to make sure that you have a good idea of what you want to do, and that you have a good idea of what you want to do.
However, in Wu Minghua's view, the final business plan is not the most important. "Trees move to death, people move to live, business plan is just a carrier of entrepreneurial thinking, only the team is the soul of the plan, so very often, cast the plan does not mean that SMEs financing is almost the same thing, communication and continuous negotiation is the most reliable guarantee that you can get funding."
Business plan minus factors
Seek more and seek more: business plan does not require that it must be more than 20 pages, not the more the better, the thicker the better to write. Many times simple and clear, more can show that your bottom line is very strong, that you can grasp the key points.
Empty words too much: many entrepreneurs business plan at the beginning is a big story, from the macro-economic to the world situation. In fact, we do not underestimate the wisdom of investors, he can invest in you, must be to understand your industry, so you do not have to do the basic education and training of the market, directly into the subject, simple and clear, but more illustrative of the problem.
Dull and not vivid: business plan most need figures and charts, not like a novel. Writing a novel can be written densely, but the business plan to be simple and clear, the most taboo is to write too formal, all the words, can be expressed in charts and figures is the best form.
CEO behind closed doors: business plan to the company's entire team to write a good business plan, should never be the CEO of a person behind closed doors, it should be the whole team's discussions and communication results. The division of labor is always the highest efficiency, and team discussions will reduce the overall risk of the enterprise.
Business plan plus factors
How to exit is the most important concern of investors. Many entrepreneurs only think about how to get the money from investors without thinking about how investors should exit and how entrepreneurs can go about protecting the interests of investors during the operation of the business. With this in mind, the business plan will get a higher score.
The market and the environment are changing all the time, the entrepreneur's ideas are changing, and the shortcomings and deficiencies that the entrepreneurs know after talking to the investors are also prompting them to modify the plan, so the business plan must be dynamic, and constantly add some new elements, so that it is more likely to get the sustained attention of investors.
On the business plan sample 4 2A market survey
1, the impact of economic development on the hot pot, which includes the increase in consumer demand for hot pot, the existing hot pot there is a variety of grades of hot pot restaurant structural contradictions, social development and national policies and measures for the development of the food and beverage industry plays a huge role in promoting the development, objective Changes in the environment and the instability of consumption and other major factors.
2, the influence of traditional factors on the hot pot, which contains the history of hot pot, extensive, cultural, uniqueness and so on.
3, all around the environment on the impact of hot pot, including the policy environment, such as the opening of the state of law and order, the efficiency of the functional departments, infrastructure, such as road traffic, parking location, water, electricity and gas supply, communication networks, procurement routes, consumer groups, financial, health, labor and other closely related to the operation of the supporting facilities, the measures of preferential treatment, such as: taxation, various types of fees, rent, the introduction of talent and so on. Whether there are preferential policies.
Second, customer analysis
1, the object of service analysis:
Consumer occupational characteristics:
General students, civilian workers, ordinary working class, and senior white-collar workers, public officials, their consumption habits and consumption level is different.
Age characteristics of consumers:
Such as the elderly love light type, young people prefer heavy flavor type.
Gender characteristics of consumers:
Women and men to the king of the hot pot for the pot, the taste of light, dish type and so on, there are some differences.
Consumers of regional and national characteristics of different regions, different nationalities of people for the hot pot pot pot product requirements are very different, should be distinguished.
Of course, due to the interpenetration of hot pot, intermixed, many hot pot has been improved, innovative, suitable for the majority of people's tastes, with ****, but the analysis of consumers is essential.
2, customer consumption behavior analysis:
Consumption is a comprehensive concept, consumer behavior, including the level of consumption, consumption structure, consumption mode and consumption habits.
Consumption level and the customer's affordability has a direct relationship, reflecting the customer's ability to pay and this ability to pay the appropriate needs to meet the direct performance of the customer to choose the grade and type of hot pot restaurant;
Consumption structure is the proportion of the customer's various consumption expenditures, and its expenditure and occupation, age, gender, geographic region of the ethnic groups and other factors have a close relationship.
Consumption modes are individual, family, business, groups, etc. Different consumption modes vary in the choice of grades and varieties.
On the business plan sample 4 3
The form of health clubs are divided into three kinds, the first is a gym in the hotel, usually with a swimming pool, but the area is not large, the price is relatively expensive, and the popularity is not enough, mainly for hotel guests. The second is for the middle and upper income groups of the membership gym, where there is advanced equipment, comprehensive curriculum and a strong team of trainers, popularity is generally quite strong. The third is the popular health club, hardware and software level is relatively low, but the popularity is very full.
Matters of the site lease
1, site lease costs: rent, deposit, property management fees, common charges, utility costs and other costs of accounting;
2, the site of the lease term
3, the site of the lease of the annual incremental costs
4, the site of the payment of the lease
4, the site of the payment method
4, the site of the lease
4, the site of the lease of the payment method
4, the site of the lease of the lease
Gym space and facilities
First, the area: according to the actual need
Usually use the area of 800O or less for small clubs, 800-1500O for medium-sized clubs.
Second, the space requirements: spacious, bright, airy
The height of the gym and the distance between the columns is the key to attracting fitness club fitness. Fitness clubs are mainly open space, floor height of 3m or more to ensure a good sense of vision and training space. The size of the column spacing affects the utilization effect of the aerobics hall, generally 8m spacing is more common.
Third, facilities and equipment
According to the actual situation, the main considerations: the walking route of the gym users, the characteristics of the functional areas and other elements, or is the security considerations (fire escapes, etc.). With the cooperation of professional designers, it is an indispensable process to understand the parameters of the relevant aspects in order to determine whether the property conditions are suitable for opening a club.
1, the club layout design
The club's floor plan and the proportion of the area of each area is the key to the club design and even the future success of the business. Roughly divided into the following areas:
(1) front desk (service desk): cashier/distribution/consultation
(2) leisure/rest area: reading, chess, with a water bar, merchandise area.
(3) changing area, shower area, bathroom: men's and women's locker room/shower room/toilet (steam room?).
(4) equipment area is divided into: aerobic training area, free weights area, fixed equipment area, etc.
(5) bodybuilding jumping hall: according to the club's overall area and teaching strength to set up a jumping hall,
(6) Yoga room: room temperature yoga, high-temperature yoga (can be used as a dance studio)
(7) Dynamic cycling room
2, the club's Equipment and decoration style design
Supporting equipment:
(1) locker area equipment: with lockers (lockers), shoe racks and benches.
(2) shower room equipment: cold and hot water shower steam, (if conditions can be designed steam room)
(3) aerobic training equipment: dynamic cycling, treadmill, elliptical, etc.
(4) weight training equipment: the equipment to train a specific part of the body's muscle groups.
(5) free training equipment: bench press racks, barbells, dumbbells, etc.
(6) aerobics equipment: there should be an independent sound, mats, dumbbells, pedals, fitness balls and other fitness clubs.
(7) rest area: water bar corresponding equipment, merchandise display cabinets, computers, television, telephone, audio and other equipment.
(8) Employee clothing, medical first aid supplies, member gifts, promotional items and so on.
(9) water, electricity, firefighting and other equipment
Decoration, style design:
(1) the unique design of the club Logo (located in the most prominent place)
(2) signage (in the most notable ways and means of furnishing and design)
(3) interior decorations: through the choice of materials and the main colors to determine the style of the club ( Use of murals to create a fitness atmosphere). And set the coach introduction column, excellent staff list, health knowledge column, club notes and regulations column, member information column, fitness card price column
(3) construction bidding, decoration.
On the entrepreneurial plan sample 4 4I. Entrepreneurial goals
Macro Boat City barbecue culture, revitalize the traditional cuisine of Zizhou. Challenge overseas specialty grilled food, leading a fashionable leisure life. The development of the "guest bar" as a brand, the use of reasonable and effective management and investment model learned in the army, the establishment of a certain large-scale fashion, leisure, entertainment, tourism, barbecue club in the field.
II. Market analysis
According to relevant statistics in most parts of China, more than 47% of the residents have been barbecue and spicy hot as part of the need to go to leisure after work, especially in the summer, more and more people go out at night to relax, then tasting barbecue snacks is an indispensable activity for people. Whether in urban or rural areas, markets, streets, alleys, parks, neighborhoods, or night markets and casual snack stalls, barbecue and other casual snacks can be found everywhere, it has become an indispensable part of the diet of many consumers, creating a huge consumer market. With the fashion update, barbecue because of its natural simplicity of practice and the original wild flavor, become more and more people love one of the food. A few friends sitting around the table, called on the cold fresh beer, grilled, hot, eat, drink, chat, has been the consumption of modern urban concepts.
Three, the implementation of the program
1. Field barbecue service industry model
Field barbecue as a modern many of the first choice of urban recreation, tourism, entertainment, first of all, in the Zizhong advocate the field barbecue, the whole city cumulative in the night market area stalls are about more than 40. The reason for this is mainly hair barbecue because of its natural simplicity of practice and primitive wild flavor, become more and more people love one of the food. Has been the modern urban consumption concept. Zizhong's rapid economic development, the city's population has increased dramatically, people work faster. Once upon a time people began to get tired of the bustle of the city, the dryness of the traffic, in this air filled with irritation in the city. They yearn for the endless wilderness, longing for nature's return to simplicity, in the babbling brook, in the lush forests, in the night sky full of stars, the cool breeze of the mountains, leaving life's cherished life, the footprints of the cherished life. Hak Bar Barbecue Club is one of the earliest ways for human beings to process cooked food, integrating modern fashion, leisure, entertainment, and tourism in one, which is just a good place to satisfy more and more urbanites to release their pressure. Our club always adhere to the customer as the center, attentive service, customer satisfaction for the purpose of welcoming guests with a smile, treating guests with sincerity, and actively develop members to advocate the field barbecue, tourism, leisure, entertainment, through customer satisfaction, and ultimately achieve the promotion of our business philosophy.
2. Target Market Positioning
Our main target customers for Zizhong 260,000 urban population and the annual flow of Zizhong 25,000 people. The year can be counted on holidays 120 days, the average daily number of services 40 people, non-holiday 24 people, the average daily number of services 30 people, the total annual number of services for more than 10,000 people. According to each person's consumption win 4-8 yuan RMB calculation, the annual income of 4-8 million yuan RMB.
3. Market strategy
Processing specialization, quality, product diversification, scientific management, business formalization, first-class service.
(1) Hak Bar Barbecue Club business strategy
Promote the spirit of exploration in the field, and advocate leisure and harmonious life. Hak Bar Barbecue Club is mainly based on the type of close friends, friendship, company, slander, creativity, family, etc., so that urbanites together to feel the pleasure of grilling food in the smoke and fire in the green mountains and green water. Club to provide quality service barbecue grill, barbecue tools rental, planning and designing a variety of barbecue routes, planning and organizing a variety of barbecue activities; training of barbecue, barbecue division for large-scale activities to provide free barbecue division; from the sale of charcoal, a variety of field barbecue food.
(2) Guest barbecue club image strategy
In the commercial area, tourist attractions located in the area fully display the image of the club: characteristics, clean, sanitary, affordable, warm. Please ask a professional company to develop a set of advertising plan for us, from the characteristics of the barbecue club in the field, and strive to **** sex in the personality.
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