What products do foreign trade salesmen choose?

in the choice of products for distribution, we should first avoid three common misunderstandings: \r\n absolutely not. Remember that your buyer is also a businessman, not the final consumer. Businessmen always care about profits. If a low-quality product has a larger profit margin than its similar high-quality products, international wholesalers will be more willing to choose the former and try to promote it. After all, high quality and high price is the basic norm. High-quality products have high profits and large capital occupation. The market is relatively narrow and the order quantity is small. Most international businessmen will seek a short-term balance between quality and price according to the acceptance of their local market. The composition of the market is usually pyramid or olive-shaped. In actual foreign trade, medium or lower-middle quality is the mainstream. Being a beginner, I don't have much money, and the market is unfamiliar. On the contrary, it is easier to get started in the middle and staple goods. It is not too late to consider high-end products from the perspective of competition and market capture when it reaches the stage of finding a breakthrough. \ r \ nor is it. It is an eternal truth in the business world that you get what you pay for, and experienced international buyers will never forget this. When doing business with foreigners, you will often hear such bargaining: the price of a certain factory is much lower than yours-don't take this statement too seriously, and don't let it get messy and sell your products cheaply. If the lower the price, the more competitive it will be. \ r \ nThe customer should turn around and sign a contract with the lowest price. Apart from technological innovation, the production cost of the same product in the same period will not be much different. If we are desperate to reduce the cost, the easiest way is to cut corners. As an international buyer, it is difficult to know the bottom line of the manufacturer's cost. In order to prevent risks, the most common thing is to remove a highest score and a lowest score. Competitors in the middle price are often more valued by buyers. \ r \ nMany new foreign trade salesmen will be concerned about this issue. In fact, for beginners, this question does not make much sense. First of all, with the progress of science and technology, the mutual integration and transformation between industries is more frequent and easy, and a traditional product may be completely transformed because of some improvements in structure and efficiency; A new product will also be quickly replaced by latecomers. The market and consumer tastes are always changing, and the sunrise or decline is only between the lines, and the boundaries are becoming more and more blurred. In addition, no matter what kind of industry, it will always be a few big names in the industry. Even the sunrise industry, because of its good prospects and high profits, is particularly fierce in competition. It is difficult for outsiders to intervene in the share, and more is to play games with people. And some so-called traditional industries, because of mature technology, stable market and the need for innovation and enterprising, are easier to absorb new troops. When newcomers enter the industry, they have more opportunities to hone their studies. \ r \ nIt is the manufacturer's own, and its own industry products are of course the first choice. Because you know the process production, you have the conditions to adjust the product control cost yourself, which is a great competitive advantage. However, it is mostly impossible to export existing products directly, because there are often differences in quality, appearance and function between domestic sales and export, and domestic best-selling goods may not necessarily meet the habits and preferences of foreign consumers. Therefore, we might as well imitate it at the beginning. Learn from factories with export business in the same industry, spy on the military situation and analyze their products to understand the differences. Pay special attention to those products that are exported in large quantities and ordered by customers many times. Once there is an opportunity, we may even try to cooperate with the same factories and subcontract some production tasks for them without making money in order to gain practical experience. Imitation behind others usually doesn't make any profit, but it is a safe first step. \ r \ nAnother situation is that ordinary trading companies want to develop foreign markets. This kind of situation is complicated. Some of them already have promising products and suppliers, while others are completely blank: no products, no customers and no stable suppliers \ r \ n. In this case, we should seriously consider and find our own advantages, such as industry knowledge, local specialties or superior products, interpersonal relationships, etc. The general principle is to focus on the source of goods-after all, your role is the seller. \ r \ nThere is a special case where individuals are engaged in foreign trade. Common situation, first, there is a reliable supply relationship and want to export, this kind of natural product selection does not exist; Second, there are advantages in overseas relations or contacts, such as immigrants and international students. The characteristics of this kind of people are that they don't understand products, foreign trade, and there is no ready-made supplier and customer relationship. Then the choice is very wide and the situation is more complicated. Considering the characteristics and limitations of personal business, the general selection principle is to favor daily consumer goods, which are small in size, resistant to storage, flexible in price and vague in quality standards, and do not involve the categories of inspection and quarantine of import and export commodities, such as handicrafts, fashionable accessories aimed at young consumers, fashion bags, etc., and avoid the more professional categories such as food, agricultural and sideline products, bulk textiles and electrical appliances, which are restricted by many countries. \ r \ nRandom talk about experience \ r \ nThe quality of foreign trade products is not immutable. Even if the same kind of products are sold to different countries, the quality is very different. Foreign trade salesmen should learn to adjust their costs by adjusting their quality to adapt to different national markets, so as to gain a competitive advantage in price. \ r \ nDifferent markets have their own preferences for similar products. Foreign trade salesmen should be targeted when choosing products for distribution. Therefore, if you know a little about world geography, customs and historical evolution, you can do what you want and avoid detours. \ r \ nFrom the perspective of consumption habits, it can be roughly divided into American and Canadian markets, European markets, Japanese and Korean markets, Eastern European markets, Middle East markets and African markets. Specific to each customer, of course, each has its own good style, but generally speaking, the Japanese and Korean markets, especially the Japanese market, prefer exquisite and high-quality products, which are high, refined, sharp, small and beautiful, and like China's traditional culture. Some products with national characteristics can often be understood and welcomed, and they can accept high prices, but the quantity will not be too large; The markets of the United States, Canada and English-speaking countries such as the West, North and South Europe generally have moderate requirements for quality, like simple and smooth, novel and changeable product styles, moderate prices and relatively large quantities, and are the favorite customers of China exporters. The Middle East market does not require high quality, and the aesthetic aspects of products are relatively simple or even tacky, with low prices and relatively large quantities; The African market is the most flexible, and the local culture is intertwined with the former English colonial culture and the former French colonial culture, with complex tastes, and luxury goods and products with poor quality can be accepted. \ r \ nBecause of the variability in quality, efficacy and appearance of foreign trade products, more consideration should be given to the salesman's grasp of product changes when choosing what kind of products to distribute. Choose products that are familiar with the process, have the ability to make adjustments according to customer and market requirements, and can effectively control costs. It is best to be a factory itself, otherwise at least some factories will be willing to cooperate sincerely. Simply passively selling ready-made products is difficult to have development prospects, and constantly seeking change is the key to successful foreign trade. From this demand, it is much more important to find a good factory \r\n than to choose a product. \ r \ nAt present, many private small and medium-sized factories want to do their own foreign trade, so they have recruited new people to open up foreign markets regardless of whether the conditions are ripe or not. Relatively speaking, the living and working conditions of the factory are not comparable to those of foreign trade companies in big cities, but it is really a good learning opportunity for newcomers. Learning to master the specific production technology and cost accounting in the factory can lay a solid foundation for independent foreign trade. Whether you have been off the workshop production line or not, the control ability of product quality and price is completely different, which is often highlighted in fierce foreign trade competition and negotiation. \r\nIt is not difficult for a layman to learn to do foreign trade. After all, foreign trade means doing business, but there are only a few more procedures, and there are many teaching materials about foreign trade. Take a patient look and you can get started in a few days. \ r \ n. To understand a product, it is not a cold day, and a lot of professional knowledge and skills cannot be known unless you go deep into first-line production.