This article analyzes several successful cases of rural development, trying to find their way to success. The Greenville Tourism found that these successful villages, some of which are even known as Netflix villages, we can replicate the success of it. Here we will look at how these villages are rich.
Nongke Village is one of China's top ten villages, the top ten most charming leisure villages, the origin of China's Nongjiajia Tourism, in the flower industry, grafted on the basis of the farm tourism industry, become a model of the national rural tourism, the reputation is renowned at home and abroad. The annual reception of tourists more than 2 million people, known as the "billion dollar village".
First, the history of entrepreneurship
The history of the development of the village of agricultural science and technology - four difficult entrepreneurial experience, summed up in sixteen words, "the hometown of Yang Xiong, the soil of agro-industrial music, flowers and trees of the village, the hometown of the bonsai"
1, government guidance + market operation - find people Under the guidance of the government, in order to realize the core scenic area of the village of Nongke upgrading, You Ai street to guide the local leading enterprises under the banner of the Xu family compound "Sichuan Xu's Wisdom Culture Tourism Co. Ltd." and the village collective company "Chengdu Haitang Fu Nong Agricultural Science and Technology Company Limited" cooperation established Chengdu Nongke Village scenic area management and operation limited company, in March 2, 2018 officially listed on the start. Employing the village sage academician 10 expert consultant tutor 18, rich leader 5 people, return home creators 24, 72 craftsmen, new and old villagers 2386 people, operating households & companies *** count 56. 2, the three rights to take the village, *** enjoy Combined with the three rights to take the transfer, joint construction, shares, leasing, hosting and other modes, the introduction of the platform fund and the strength of the investor, the existing business households "cage for birds", to promote the transformation of the Nongjiajia (country hotel) to enhance, to create "international countryside meeting hall - theme The company's main goal is to provide the best possible service to its customers. 3. Solve the problem of who pays for the money With the diversified mixed system model of one village with ten villages, introducing 36 industry super brand IP, attracting cultural creativity, art, national education, pottery, soup, net red, tea ceremony, logs, stones and many other theme characteristics of the B&B
Three, the whole village operation mode
The local leading enterprise Xu family compound under the "Sichuan Xu's wisdom of culture and tourism limited company" accounted for 35% of the shares, and the village collective company "Chengdu Haitang Fuhong Agricultural Science and Technology Co. Ltd." accounted for 65% of the shares, the establishment of Chengdu Nongke Village Scenic Spot Management and Operation Company Limited; the overall implementation of planning, packaging, marketing, investment, operation.
In the whole process, the villagers first of all have a guaranteed rental income, followed by participation in the collective dividend. You can also participate in the scenic position to work as a service. According to Nongke Village "honorary village head" Mr. Fan Guohui introduction: At the beginning, in attracting projects and funding issues, faced with a huge challenge, the formation of the transport management company, our start-up capital of only 200,000, this money even do the investigation of the hospitality fee is very tight.
A year later, Nongke Village attracted more than 160 groups of investment inspection team, the successful introduction of a dozen characteristics of the theme of the return of creators: art design, traditional Chinese medicine and soup, tea ceremony Zen cultivation, national culture and creativity, parent-child paradise, etc., led to four groups of aboriginal villagers to return to their hometowns to start their own business upgrading and upgrading to achieve the total investment of more than 100 million yuan.
Gaoqiao street under the Puzheng village is located in the northeast of Gaoqiao street, the village **** 393 households, 1265 villagers. Xiapu Zheng village production of rice noodles has more than 100 years of history , rice noodles taste smooth, rice aroma, sales accounted for more than 60% of the market share of Taizhou City, rice noodles. Under the Puzheng village of rice noodle industry to low, small, scattered processing workshops, the overall processing degree is not high, production equipment and technology backward, brand, quality benefits are not strong, environmental pollution problems are increasingly prominent.
In order to promote the transformation and upgrading of the rice noodle industry in the village of Xiapu Zheng, high bridge street with the help of provincial support for the development of the village collective economy project, through the integration of resources, production and research, agriculture and tourism integration of the three strands of the three forces to build a set of production and processing, visit and experience and the integration of the three characteristics of the agricultural and sideline product processing demonstration in one of the highlands. project in accordance with a hall, a workshop, a park, a district and a museum (cultural hall, production workshop, rice and noodles park, experience area, exhibition hall) planning , the construction of more than 1,500 square meters of the characteristics of the rice and noodles industrial park, set up 10 production workshops, a unified configuration of the rice and noodles processing equipment, the construction of wastewater treatment facilities, to completely eliminate the rice and noodle processing wastewater into the river, to protect the environment of the village.
The park is smoothly equipped with 10 production workshops.
After the successful completion of the park, there have been more than ten rice and noodle processing workshops, through *** enjoy plant, equipment, water and electricity, etc., to achieve the scale of the rice and noodle industry, intensive development. At the same time, by shaping the rice noodle production base, rice noodle culture exhibition hall, rice noodle culture festival and other rice noodle theme culture, promote the deep integration of agriculture and tourism, the development of the rice noodle industry to drive the village-level collective economy to increase income.
With the further formation of the scale of the rice noodle industry in the village of Xiapu Zheng, Rice noodle culture festival and other activities to attract tourists 13,000 people, the new economic benefits of 4 million yuan , to achieve the development of the rice noodle industry and the revitalization of the village-level collective economy.
Three melon commune, located in the Hefei Hechao Economic Development Zone, about 50 kilometers from the center of Hefei, a radius of 150 kilometers within the radiation population of nearly 26 million people, is an important node of Hefei Tourism Development. The project is built by Anhui Huaishang Group and Hechao Economic Development Zone, Early planning for a total investment of 300 million, over a period of three years to build. Three melon commune of three villages, the positioning of each different, winter melon for the B&B village, watermelon for the gourmet village, pumpkin for the village of electricity. Enterprises bring money into the countryside, and the village collective together to develop rural resources, to help the village to do the project, sell products; created a lot of opportunities, the gathering of resources and funds and talents, to have the current achievements.
Pumpkin Electric Village, positioned as an e-commerce village, a large village of agricultural products, Internet demonstration village.
At present, the e-commerce enterprises that have been stationed in the village include its own official flagship store of "Sangua Commune", the official flagship store of Tmall, Jingdong, and Oracle. It has also attracted the National Union of Micro-creation, Creative Space, and a large number of cultural and creative bases, village bars and specialty sales stores.
Has developed tea, hot springs, characteristics of agriculture and sideline, the four major series of local cultural and creative more than a thousand kinds of special commodities and tourism souvenirs, and through the online and offline fusion of the sale of market recognition, so that rural product sales channels diversified.
Donggua Folk Village, the main industry for half of the soup 6000 years of folklore museum, the ancient nesting country site, handmade workshop group.
The excavation and restoration of 6,000 years of farming folk culture in the Chaohu Lake area, has built the Half Tang 6,000 Years of Folklore Museum, the impression of Yauchao, and the Donggua Traditional Handicraft Workshop.
The introduction of inns, lodgings, hot springs, tourism, vacation and other rural tourism services, to create a village development model characterized by experiencing the traditional farming folk culture of the Half Tang area.
Watermelon Gourmet Village, the main industry for the 80 households style folk lodging, 60 characteristics of the Nongjiale, 10 heartbeat inn hotel.
With the classic hot springs brand Tangshan *** with the formation of Tangshan Tourism Company, through the village collective shareholding and shareholding, *** with the development of hot springs recreational lodging, expanding the village collective economic path.
Sangua Commune adopts the development and construction mode of "enterprise + government", and the management committee of the Hechao Economic Development Zone and Anhui Huai Shang Group **** with the establishment of Sangua Commune Investment Development Co.
According to the "winter melon folk village" "watermelon gourmet village" and "pumpkin e-commerce village" three major thematic positioning, integrated modern agricultural products production, development, online and offline trading, logistics and other links, to explore the development of a modern agricultural products. The three thematic positioning of "pumpkin e-commerce village" integrates the production, development, online and offline trading and logistics of modern agricultural specialties, and explores the road of "Internet + Three Farmers" in the age of informationization. The path of realization is the cultural tourism, agricultural tourism and business tourism.
The cultural tourism is the core of the three melon commune.
Sangua Commune has its own unique cultural resources, geographically located in one of China's four major ancient hot springs, the famous hot springs resort - half soup.
Sangua Commune leads the construction and development of Sangua Commune with agriculture and tourism as its main business.
In the spring, Sangua Commune organizes the Rape Flower Festival, which successfully transforms farmers from traditional agriculture to tourism. Farmers, in the flower field inside the sale of rapeseed honey, but also some people sell rapeseed oil, rapeseed cake, and so on.
The added value of these agricultural products grown by farmers in the past was very low, but through a series of transformation of the agricultural tourism and adjustment of the industrial structure, the added value of the agricultural products has been greatly increased. For example, before the local watermelon, also sold to a dollar a catty, or even a few cents a catty, but also want to find a way to get a car to pull to the city in order to sell. Through the restructuring of the industry, the Three Melons Commune organized the Three Melons Commune Watermelon Festival. The watermelon sold to three dollars a catty, and a sold out, not worried about selling.
Business and tourism is the industrial support of the three melon commune characteristics of the town.
In the three melon held a number of summits: rural e-commerce summit, agricultural tourism summit and beautiful countryside construction conference. All kinds of business activities in Sangua Commune are more and more, and the integration of tourism industry is more and more in-depth.
In terms of industry, Three Melons has sorted out four series of products since 2015.
These four series of products, all developed based on local culture, are tea, spring, agricultural specialties series and cultural series. Based on the four series, more than 200 products have been successfully developed. For example, tea, the depth of the development of the half soup black tea, half soup green tea and half soup roasted tea. Roasted tea technology has long been lost, according to ancient records, the depth of the restoration of this roasted tea technology with more than two thousand years.
Three Melon Commune gives full play to the demonstration and leading role of the leading enterprises, cooperatives as a link, the farmers planting, production and processing and e-commerce sales organic integration, driving the surrounding villagers to vigorously carry out order-based agriculture, rapid realization of wealth.
Around the farmers professional cooperatives, agricultural products planting standardization, agricultural products processing and sales, to create a standardized base of agricultural production. Relying on the already established professional agricultural cooperatives, responsible for large-scale planting, breeding and processing of agricultural products. Guide farmers or agricultural product processing enterprises to primary processing of agricultural products in accordance with standards.
I think that the above villages are successful, and some are even known as Netflix village, but you can hardly copy its success completely, only to say that their success is not sudden, are constantly accumulating after the sudden outbreak. Rural development is not a source of water, all the success is to rely on the basis of local industry, continue to do a good job of infrastructure, good development planning, market-oriented operation of the results.