The future of graphic design

I am 29, working in Beijing. Do design has almost 6 years, see here a lot of friends seem to be very

confused, so to transmit to you some of my work experience,

1 What is graphic design?

Both in the 2d space on all commercial design of the general term. Involved in the scope of such as packaging, posters,

DM, VI series and so on

2 do this line of work is the necessary conditions?

At least have a certain art foundation, so that in the color sense, the grasp of the shape and the picture composition

graphics will have a certain advantage, and studied art also proves that you have a certain degree of certainty and interest in the arts

Interest. Here there is a misunderstanding is that some people will think to learn classes to learn photoshop, coreldrw and other

plane software on their own on this road, I do not know that this can only be regarded as the production of the standard, and the soft

pieces have to be especially familiar with the line. So the software is just a tool for contemporary graphic design, as if the light will take the pen

and can not show that it will write is a reason.

3 What does it mean to be a 4A agency and how do you get into one?

4A is the American Association of Advertising Agencies (American Associato of advertising

Agencies) abbreviation, 4A Association of members of the company has a very strict standards, all the 4A advertising company

Division are larger integrated multinational advertising agency. All 4A advertising agencies are large multinational advertising agencies, such as McCann. Bright (U.S.), JWT

Sun (U.S.), Leo Burnett (Germany), Ogilvy & Mather (Germany), and Bright (U.S.). Bennett (Germany), Ogilvy (U.S.), Dentsu (Japan) and so on.

Most of the customers we serve are world famous companies, such as HP, MOTO, McDonald's, nike, adi and other world famous brands.

I think 4A advertising companies are mostly acquaintances introduced into the opportunity to be greater, often 4A companies

circle within the circle of people, such as you into the Ogilvy and Mather, then you want to go to the Dentsu development should not be difficult,

Provided, of course, that you do not have poor interpersonal relations, and the ability to be more outstanding.

4A company internal planning is very detailed, mostly according to the different service customers will be divided into several groups,

The top of the long called "boss" is the CD, both creative director, the following art director (art director

Supervisor), copywriters, designers (also known as the completion of the draft, unlike domestic), the production of small companies, with design

The designers are also responsible for the production of the work of the company. Small company's production, with design

ability). Creative director is generally foreign or Hong Kong and Taiwan senior advertising people, mostly for the copywriter origin, annual salary

about 5-6 million, there are more than 10 million. Art director is mostly domestic high-level designers, have

certain creative ability, monthly salary of about 8000-10000, copywriter that is a master of creativity and writing, monthly

salary of about 8000-10000, designers monthly salary of about 4,500-6,000 yuan.

4 My education is only secondary school how to do ah, there is development?

I think that as long as you have the ability is not required to see your diploma, of course, have the conditions and time

Best to take a college diploma, one can systematically learn the necessary knowledge, and secondly, there is a college certificate also

Can be brave (of course, art-related professions). If you don't have the conditions then you need to take out a lot of time

The basic course of the plane in the university quickly and effectively digested, such as the three composition, drawing, color

Color science and so on, this is very important. Then try your best to learn more in a company, the beginning may just

a production, but as long as you have the heart, even if no one to teach you, see can see will be completely. Then you keep

jumping from job to job to learn, until you think you can do the design work, and then apply for the design job, the work

must be there, and there must be a certain level! The level and salary of a designer is mostly tied to your work

experience and age.

Freshly graduated college students generally in the 1500-2000 or so, two years down the mouth can be 4000, and then

two years, people are almost 30, if you continue to work words generally to 8000, to get their hands on less than 6000 yuan per

month. (The above is the Beijing salary standard)

5 Our company often overtime, I can not stand it how to do ah?

Can't stand it because the money is small, the company works overtime to prove that the business is good, so it's best to ask for a wage increase, use

negotiation skills to persuade the boss, the money is more tired is worth it. If the boss does not agree, it can only show that

your level has not reached, that is, the company lacks you have nothing to lose, the boss treasures the talent, not

talent is the talent, talent is not replaced by others, there is a clear reflection of the value of

. So the first bitter sweet is this meaning.

6 graphic design work generally need to master what skills ah? What should I pay attention to?

If you are not a well-known designer, it is best to master the pre-press need to pay attention to a number of places, such as

bleed, collage, etc., these are dead knowledge, not difficult, as long as careful

on the line. Design on the PS to adjust the color and layer of the mask is very important to master,

channel should also be studied in depth. And freehand, illustrator, coreldrow to be proficient in at least one,

This will be able to logo and font design to create good conditions. Font design is one of the things that newcomers tend to

neglect and be weak in, by editing a lot of nodes to design distinctive fonts is very important in judging a good

designer. The rest will be explained, and you can spit

handily on the web.

7 How to find a job?

Just said to find a job must have good work, which is more important than you are the Central Academy of Fine Arts may be

. If you have a big client it's a killer. Print out the good work, poor in the beautiful album

, and then give yourself a point to design a proper resume, the proper here means that do not focus too much on the surface

surface of the magnificent, to allow the boss to be able to see at a glance. After the newspaper, the network two-pronged, to get

interview opportunities after the best of their own image to get the draft before going, because in the case of not knowing a person

appearance is still quite important. After the interview to talk about the probationary period of the wage, the wage after the regularization of this

is the most important, followed by overtime pay, meal allowance, etc. It is best to make it clear, so as to weigh the pros and cons. Remember

The company picks you at the same time you pick the company, so self-confidence is the most important thing.

8 Why is work experience so important?

Working experience, not only is a person's experience in all aspects of the work as well as the summary of the lessons learned, is to deal with

Problem-solving skills, many people seem to be able to do everything, in fact, a job is a lot of

More ways to deal with the experienced people will be the most efficient way to solve the problem, and at the same time to deal with emergencies

Access to things and problems in the mental quality and so on is also related to the work experience. The amount of experience you have is also closely related to the amount of psychology you have in the field. So you might be able to do one thing well, but it's not so easy to do 10 things well at once.

9 I'm at work, what else do I have to look out for?

Newcomers should not be too modest and cautious, everything should be moderate, of course, enthusiasm is also a must,

Seniority of different people in their respective ways of doing things are also different. I am an introvert, so I

have always tried to do my best in the work at hand, and try to bring out my own level, my

advantage is that the operation speed is fast, the work in the details of the processing and feeling to be stronger, the design of the font to be better

some. Disadvantages are general expression ability, works of style breakthrough less, relatively poor knowledge. Hey...

I feel like I'm getting lazy. I'm also a bit confused about my future, so I hope you can discuss what you want to do with each of your

selfs.

The above is my personal opinion, and I hope you understand that my writing is terrible. If you can help the newcomers, it is my

little bit of relief.