Good policy demand unprecedented expansion
December 22, 2021, the State Council issued the "14th Five-Year" Tourism Industry Development Plan Notice, "focus on promoting the night tourism equipment, residential vehicles and campsites, mobile travel equipment, etc., proposed to promote self-driving car tour, the implementation of self-driving tour plan, the formation of networked camp service system and more complete. Promote self-driving residential car tourism, the implementation of self-driving tour promotion plan, the formation of a networked camp service system and a more complete self-driving residential car tourism industry chain, the introduction of a number of self-driving residential car camps and tourism stage, and reasonably determine the responsibility of the camps and stage epidemic prevention and control.
Favorable policies have fueled the rapid development of the RV market. (Enterprise official picture)
In addition, by the Ministry of Public Security "motor vehicle driver's license application and use regulations" to increase the C6 license of the new regulations, so that the road trailer travel car related policies more clearly formalized. From this month, with the newly revised "motor vehicle driver's license application and use regulations" (Ministry of Public Security Decree No. 162) formally implemented, the new light tractor trailer permitted to drive (C6), to better meet the needs of people driving the caravan trip. According to the new regulations, those who apply for C6 permitted driving type driver's license will be relaxed in terms of application method, age and driving test content. A caravan head of enterprise responsible person pointed out that the previous light tractor trailer there is a certain controversy, resulting in interested consumer groups deterred. Now more perfect laws and regulations, will give the car players reasonable and legitimate trailer caravan travel opportunities.
China Automobile Circulation Association, said the relevant person in charge, although in the short term by the national conditions, roads, transportation and other factors, the ordinary self-driving crowd can not become the mainstream of the domestic market of residential vehicles, but in the long term, trailer caravan has an affordable price, spacious, practicality, and other advantages for the public to accept. In the future, with the introduction of the county policy, will also promote the further development of domestic trailer trucks.
Autonomous vehicle enterprises have entered the game
According to the statistics released by the China Automobile Circulation Association, in 2021, the annual sales of domestic self-propelled residential vehicles reached 12,582 units, an increase of 43.2% year-on-year, with an average sales volume of more than 1,000 units per month; 3,543 units of trailer trailer transactions; 1,975 units of second-hand residential vehicle transactions. The average monthly sales volume exceeded 1,000 units; 3,543 units of trailer coaches and 1,975 units of used coaches were traded. Among them, China's self-propelled caravan sales 2021 and the history of the year each month showed growth, and in addition to May each month's sales hit a record high.
Last year, the domestic sales of self-propelled residential vehicles grew amazingly. (The above data provided by the China Automobile Circulation Association)
From the model point of view, the C-type head bunk residential car annual sales of 8,991, B-type light passenger sales of 3,493, compared with the data in 2018, there is a large fluctuation, equipped with a "frontal head bed" C-type residential car will become the most mainstream highway models in the next three to five years. In 2021, China's sales of residential vehicles under 6 meters accounted for 99.2%, a year-on-year increase of 43%.
According to the data from Eyeball, there are currently more than 7,600 RV and RV-related enterprises in China, and more than 1,000 related enterprises will continue to be newly registered each year from 2019-2021. Among them, 86.8% of the RV-related enterprises are limited liability companies, and 77.3% of the related enterprises were founded within 5 years.
Comparison of sales volume of the top ten domestic self-propelled RVs in the past three years. (The data above is provided by China Automobile Circulation Association)
From the self-propelled RV brand sales comparison, domestic RV manufacturers have two major brands across the 1,300 sales mark; among them, SAIC Datsun ranked the top of the year with 1,362 cumulative sales, and Yutong RV ranked the second with 1,311 cumulative sales. Last year, the highest growth rate is Anhui Chirui Ruifu special vehicles, Zhejiang Dade Long Cui automobile two car enterprises, 2021, these two car enterprises sales increased by 418.6% and 96.1% respectively. In recent years, with more and more large car companies are entering the residential car market, residential car models and styles are becoming more and more rich, and even began to advance with the times, equipped with the latest intelligent configuration. For example, SAIC Datsun and other head enterprises, has been applied to the latest products to the full range of intelligent interconnection system, large screen + voice + APP trinity control "car + room", so that seemingly awkward "big guy", can also become a smart mobile living cabin.
The functions of the caravan have become more and more segmented, and the degree of intelligence has also become higher and higher. （
Domestic "caravanning culture" tastes bad?
Behind the industry's promising sales, the RV consumer group is not so optimistic. Even some industry insiders have questioned the domestic caravanning market existing many problems have not been resolved, will affect the healthy development of caravanning culture.
A caravanning company insider believes that although the policy is favorable, there are many problems that limit the development of the caravanning industry and culture. For example, there is a gap between the domestic caravanning after-sales problem and the European and American markets where caravanning has become a trend. Although the rapid development of domestic caravanning, but there are campsite utilization rate is not high, campsite use, campsite construction is not perfect and other issues, resulting in many campsites can not be used, waste of resources and other phenomena.
Some people feel that the current caravanning market has a "false fire" suspicion, and some users who have experienced it have begun to know the difficulties and retreat. A self-driving enthusiasts revealed that his circle of friends have a lot of people play caravan. However, most of the owners have sold their cars in the past two years. In addition to the reasons for the epidemic, the various limitations that exist in the caravan, coupled with the high cost of maintenance, have made them choose to give up. One owner described the various limitations in the use of RVs beyond what was imagined before the purchase. For example, the parking problem. Due to the lack of sufficient dedicated campgrounds in the domestic scenic areas, to the scenic area nearby, can only be parked in a more remote location, to all aspects of the inconvenience. Like some popular scenic spots in Hainan, even do not allow caravans to enter the parking lot. Secondly, the car on the way need to often add water, electricity, this aspect of the domestic hardware facilities need to be improved. There are also some caravan owners found that the actual use of the rate is not high, some of the cumulative annual use of less than a month.
"Self-driving caravan trip, originally a quality of the emerging way of travel, but was part of the people regarded as a poor travel tool, figure to save money and convenience, rubbing public **** resources, but also bring environmental pollution, and disturbed others. This kind of behavior, the caravan in the domestic health development has created obstacles." Talking about some popular tourist attractions "boycott" the phenomenon of the caravan, Huadu District, a multi-brand caravan dealer responsible person feels very helpless. He said, previously due to some caravan users quality is not high, in the parking lot randomly dispose of garbage, resulting in the caravan in some places were included in the "blacklist". There are also informed sources pointed out that the caravan for pulling the scenic area tourism consumption, would not have played too much of a positive role. After the epidemic, the treatment of the caravan in various scenic spots may be more embarrassing.
The second-hand circulation has not become a climate Leasing experience still need to be cautious
Because the current demand is far less than other models, the caravan in the second-hand car market is also a cold goods.
Compared to buying a caravan and then not using it, selling it is not worth the money. Some people feel that it would be more cost-effective to rent a caravan when you need to use it. It is understood that the current general RV rental price of about 1,000 yuan per day, low-end RV one-day rental costs between 500-600 yuan, some promotional period rental price is as low as 400 yuan / day. In this regard, informed sources pointed out that this "**** enjoy" caravan, there are some potential risks. First of all, driving safety, unlike ordinary household models, self-propelled caravans need to have certain driving skills. For owners who do not have long-term experience in the use of motorhomes, they need to re-adapt to the refueling, braking, steering techniques and even the height limit. A little inattention in an emergency can lead to a close call. Secondly, in order to save costs, some people place gas canisters in the caravan for boiling water and cooking when parked. In the event of a collision on the road, the consequences will be more serious. Moreover, the interior of the caravan is a sealed space, and it is unknown whether the leasing company can carry out strict disinfection work on the beds, utensils and so on.
In recent years, the way people travel and their ideas have changed. （
Undeniably, there are some limitations in the development of the domestic caravanning industry, but industry insiders are still optimistic. China Automobile Circulation Association, an insider said, with the travel car driving travel demand side experience, taste the release of the new class of consumer demand, the number of self-driving tour growth, coupled with the increase in the number of campsites in the country, the development of leasing business, such as the improvement of the policy environment as well as the supply side of the increasingly rich, the domestic market has ushered in the development of more favorable opportunities for the caravan. Under the influence of the "new crown" epidemic, small-scale, short-distance weekend trips will also bring rapid growth in demand for residential vehicles. "Into 2022, due to the recurrence of the epidemic in many places in the country, so that the cross-regional travel increased uncertainty, on people's travel mode and the concept of change. "Demand for short-term and peripheral trips will increase, accelerating the development of the domestic RV industry." SAIC Datsun an insider said. He believes that the rapid development of new energy vehicles and charging pile networks has provided hardware support for the development of the RV industry. At the same time, the third consumption upgrade, population aging, and the outbreak of personalized consumption demand have all brought benefits to the development of the caravan camping industry. When the epidemic is alleviated, the caravanning industry will usher in a new round of development opportunities.