How to write the title of a successful copy?

In this era, reading is fragmented and the amount of information received is very large. As a senior copywriter, if you want to arouse everyone's interest, you must learn the following points.

1, the most essential way to write a title is to think about what can make users buy your product;

2, the title should not be too short, too short title can not fully express the point of view;

3. The title should not be too rigid;

4, the title should not be too ostentatious;

5. Don't write meaningless headlines;

6. Hint in the title that the next content will provide the information the user wants;

7. Highlight the ideas you want to express accurately in the title;

8. Interest+curiosity;

9. Don't just list the facts;

10, try to add the name of the company or product you want to promote;

1 1, don't write those advertisements that are still unclear after reading them;

12, don't try an advertisement with only a copy without a title;

13, use good pictures to match your title. The title can become a good title, not only because of the title itself, but also because of the relationship between the title and the image.

If you want to use a subtitle, you usually need to expand it. When you write a good title, don't throw away other ideas. These ideas can be used as the body of your copy, and they will be more suitable than other ideas because they are closely related to your title.

Subtitle: When you are ready to write the text, think about the outline you need to express first. Add subtitles to make it easier for readers to read. Don't make readers feel bored and have no desire to read when reading the text after accepting the title of the article. You need to have a step-by-step overall plan to guide readers to read deeply with good subtitles.

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