A, oem is what it means
1, OEM (Original Equipment Manufacturer) of the Chinese meaning of "original equipment manufacturer", the basic meaning is the production of customized cooperation, commonly known as "OEM". "OEM". OEM products are customized for the brand manufacturer, after the production can only use the brand name, can not be crowned with the producer's own name and then production.
2, OEM products are characterized by: technology in the outside, capital in the outside, the market in the outside, only production within. Therefore, OEM products may not be the same as the original product quality.
3, "Original Equipment Manufacturer" OEM (Original Equipment Manufacturer) is a commissioned manufacturer according to the needs of the manufacturer of samples and authorization, in accordance with the manufacturer's specific conditions and production. All of the design drawings and so on are completely in accordance with the design of the sample manufacturer to carry out manufacturing processing.
4, OEM production, also known as spot production, commonly known as OEM (production), the basic meaning of the brand producers do not directly produce products, but the use of their own mastery of the key core technology is responsible for the design and development of new products, control of sales channels.
5, the original equipment manufacturer specific processing tasks through the contract ordering mode entrusted to other manufacturers of similar products. Afterwards, the ordered products will be bought out at a low price, and directly affixed with their own brand trademarks. This kind of commissioned production of cooperation is referred to as OEM, the manufacturer to undertake the processing task is known as the OEM manufacturers, the products it produces are known as OEM products. It can be seen that the production of fixed-point belongs to the processing trade in the "OEM production" mode, in international trade is the carrier of goods for the export of labor services.
Second, OEM specific instructions
1, OEM is the abbreviation of the English Original Equipment Manufacturer, in accordance with the literal meaning of the word, should be translated into the original equipment manufacturer, refers to a manufacturer according to the requirements of the other manufacturer, the production of products and product accessories for its, also known as customized production or authorized labeling. Known as customized production or authorized labeling production. That is, on behalf of outsourced processing, but also on behalf of subcontract processing. Domestic customary called collaborative production, three to processing, commonly known as processing trade. The earliest popular in Europe and the United States and other developed countries, it is the international companies to find their respective comparative advantages of a rule of the game, can reduce production costs, improve the added value of the brand. This production method is more popular in the domestic home appliance industry, such as TCL in Suzhou, Samsung customized production of washing machines, Changhong in Ningbo, Di sound customized production of washing machines and so on.
2, specifically, OEM (Original Equipment Manufacturer) that is, original equipment manufacturers, ODM (Original Design Manufacturer) that is, original design manufacturers, OBM (Original Brand Manufacturer), that is, original brand manufacturers. Party A sees the production capacity of Party B and lets Party B produce the products designed by Party A and use Party A's trademark. For party B, this is called OEM; party A's technology and design, which is favored by party B, party B introduces the production, labeled with party B. For party A, this is called OBM. For party A, this is called ODM; A creates its own brand A, and B produces and sells products with A's brand. For A, it is called OBM.
3. The original factory commissioned the design of ODM is in the product design and development activities, through high-performance product development speed and competitive manufacturing efficiency, to meet the needs of buyers. After the technical ability is sufficient, the design ability will be improved, and then we can start to accept the case and deal with the design and development related matters.
4, brand producers do not directly produce products, but to use their own mastery of the "key core technology" is responsible for the design and development of new products, control of sales "channels", and production capacity is limited, and even production lines, factories do not have, in order to increase production and sales, in order to reduce the cost of production and sales, in order to reduce the cost of production and sales. In order to increase production and sales, in order to reduce the risk of new production lines, and even in order to win the market time, through the contract ordering mode entrusted to other manufacturers of similar products, the ordered products buyout at a low price, and directly affixed to their own brand trademarks.
Three OEM development advantages
1, adapt to the development of science and technology
The rapid development of science and technology has led to the shortening of the product life cycle. The enterprise's competitive strategy is to expand the scale of production, reduce the production cost of the main center of the production-oriented approach, to focus on the application of new technologies, the rapid introduction of new products to the market as the main center of the business transformation. According to IDG's data, in the 2050s and 60s, the life cycle of electronic products averaged 10-12 years, and into the 90s this value fell to 6-18 months.
2, brand development
The economic competition is increasingly global, branding and channels are increasingly reflected in the final value of the actual commodity important role in the OEM approach to the original manufacturer's labeling of the folder note is to illustrate the importance of this point.
3, the development of information management
With the development of science and technology, computer integrated production system (CIMS) is gradually being widely used in the production process, the quality has gradually become a controllable factor in the production process, which allows OEMs to provide consumers with a material guarantee on behalf of the production of products. This is precisely the OEM approach in the production of high degree of automation in the information industry industry, one of the reasons for the popularity of this is also like IBM, HP, such as only more than 100,000 employees of multinational enterprises, but to promote tens of billions of dollars in sales for one of the reasons. Limited resources into the channel construction, but also for enterprises to improve the market response speed to provide a fundamental guarantee.
4, customer solutions
In the information economy, the industry is increasingly fine division of labor, new products are endless, the content of high-tech gradually increased, the final consumer may not be based on the scientific and technological content of the product to determine the applicability of their own, because they need is based on a solution to the full range of services. Modern enterprise competition in a sense is to assess the ability of enterprises to find consumer demand and provide comprehensive solutions for them, the importance of a single product is gradually reduced. The real problem is how to meet the increasingly complex, more and more personalized characteristics of consumer demand.
5, the establishment of competitive advantage
The development of the modern economy has changed people's views on simple competition, competition and cooperation has become the two major driving forces for the development of modern enterprises. In their own advantageous products, the use of competitors' OEM products to make their own advantages more prominent, while competitors also have a new space for development, competition has become cooperation. At the same time, in the rapid development of science and technology today, it is difficult to have an enterprise to master all the patented technology of a product, through each other to provide products in the form of OEM can ensure the integrity of intellectual property rights.