I. Introduction to Online Shop
(I) Prospect of Online Shop
Virtual store usually refers to the operator registers a virtual online store on the Internet, releases the information of the goods to be sold to the webpage, the viewers who are interested in the goods make payment to the operator through the online or offline payment method, and the operator, through the way of mailing, etc., sends the goods to the The operator sends the goods to the purchaser by mail or other means.
The prosperity of online trading is based on the number of Internet users, the number of Internet users in China has been growing year by year, with broadband into more families, computers and other peripheral equipment to improve the performance of the price down, personal Internet access conditions are getting better and better, the Internet population will produce a sizeable Internet shopping user groups, especially in 2003, "SARS" impact, more and more Chinese people are interested in the Internet shopping. "Especially with the impact of SARS in 2003, more and more Chinese people have changed their traditional way of shopping, and started to try to do online shopping, and started to try to choose the commodities they need through the Internet. 68% of Internet users said they would try to do online shopping in the coming year. This is the reason why many international and domestic Internet practitioners are optimistic about this market in China.
From the point of view of the online shopping group, most of them are college students, IT family, freelancers, and youths pursuing fashion. Online shopping crowd still accounts for a very small share of the Chinese Academy of Social Sciences organized by the Chinese Internet status survey shows that: 59.3% of China's male, 36.8% of Internet users between 18-24 years old. Nearly 40% of Internet users are students or unemployed, they do not have a stable income, so the development of e-commerce is adversely affected. Online shopping is mainly about convenience and cost savings, each different group will emphasize differently, such as student groups generally care about the price, white-collar workers are more concerned about saving time. And our current logistics and distribution can not fully demonstrate the characteristics of online shopping can save time.
Currently in China, every day there are about hundreds of thousands, or even millions of people in the Internet transactions, these do not meet the buyers and sellers, online to see the goods, Kan price, deal. The sales they generate are no less than those of the famous big shopping malls in China. Most of those who open stores online are college students, laid-off workers, office workers, shopkeepers with physical stores offline, and small companies just starting out. Mainly in Beijing, Shanghai, Guangzhou, Hangzhou, Nanjing, these cities have a high standard of living and culture and network construction is relatively perfect, with more e-commerce type of company, due to the Guangzhou and Nanjing area of foreign trade processing is more developed, the source of goods is more abundant, online store compared to other provinces have more advantages.
Online commodity prices are relatively cheap is also a key factor in the online trade boom, in the construction of the store costs almost zero at the same time, the reduction of the seller's costs make the price of online commodities than offline to be much cheaper.
(ii) the advantages of online store
Compared with the traditional brick-and-mortar stores, the advantages of virtual stores are very obvious: small investment, low start-up costs,, fast recovery, simple procedures, operation and maintenance does not require too much professional knowledge, fast transactions, easy to get started, do not have to go to rent storefronts, there is no pressure on the possibility of goods, less inventory without baggage, the operating costs are extremely low, a Facing the world, 24 hours, 365 days a year uninterrupted business store, without the need for a person on duty to watch the store can also operate as usual, saving the investment in manpower, business hours are not restricted, consumers can log in at any time, shopping, the chances of success of the transaction is greatly improved. Thousands of goods can be placed, but also not subject to the influence of geographic location, no matter where, as long as you can access the Internet, you can browse the store, become your customers, assisted by QQ, MSN, e-mail, cell phones and other modern means of communication and developed logistics and distribution system, it constitutes a virtual store hardware and software environment, as long as you can access the Internet to open a store, entrepreneurship is no longer a dream, but the reality of the existence of this to numerous Full of entrepreneurial ideals of friends provide a good opportunity for development, especially just started entrepreneurship chosen by the group of college students.
The internal accounting supervision system of a unit is a series of interconnected and mutually restraining systems and methods adopted within the unit in order to protect the safety and integrity of its assets, ensure that its business activities comply with national laws, regulations and internal rules and regulations, improve the efficiency of operation and management, prevent fraud, and control the risk of other purposes. From the content of the internal accounting supervision system of the unit stipulated in the Accounting Law, its essence is a kind of internal control system, or absorbing and drawing on the basic spirit and content of the internal control system. Internal control refers to a unit of internal management control system, that is, in order to ensure that the unit's economic activities carried out normally by a series of necessary management measures, including not only the unit's top management used to authorize and direct economic activities of the various ways and means, but also includes accounting, auditing, analysis of a variety of information and reporting procedures and steps, but also includes the unit's economic activities for the comprehensive planning, control and evaluation of the rules and regulations developed. The rules and regulations formulated by the unit for comprehensive planning, control and evaluation of economic activities. The goal of internal control, the most fundamental is to protect the unit's property, check the correctness and reliability of the relevant data, improve operational efficiency, implementation of the established status quo and management policy and other four aspects.
Two, store strategy
(a) choose to open a store platform or website
There are two ways to open a store online: one is to establish a third-party e-commerce platform provided by the merchants to carry out their own online sales business personal store, this way is equivalent to renting a store or counter in a number of large shopping malls, with the help of the influence of the large shopping malls and popularity of the business, we are Currently seen online store is basically used in this way. The other is a self-sustaining type of online store, is the operator's own personal server or apply for virtual space built by the store, this way requires a certain amount of start-up capital and the corresponding professional knowledge, generally only suitable for enterprises. So according to their own needs to choose which way, the popularity of this platform or website or charges, etc. are very important indicators, there are many free platforms such as Taobao, pat, etc., to choose a suitable platform or website can save a lot of cost, after the selection of the registration as a user, and then fill in the details of the classification of the goods provided by their own stores, and then for their own stores to give a striking name, netizens in the The list of which store to click on depends largely on whether the name is attractive, in addition to a catchy jingle, write a paragraph of wonderful store introduction, etc..
Virtual stores require a certain amount of investment in preparation, mainly including hardware and software. Hardware, including computers used to access the Internet, digital cameras, contact phones, etc., as much as possible, to facilitate future operations; software, including secure e-mail, detailed mailing address, instant messaging tools (such as MSN, QQ, cell phones, etc.) and so on.
(2) Apply for and decorate the store
Selecting a good platform or website does not mean that you have a store, you have to continue to apply for a store, you have to fill in the details of the categorization of the goods offered in your store, so as to facilitate the customers' inquiries. Then you need to come up with an eye-catching name for your store, which store buyers click on in the list depends more on whether the name is attractive or not. The personal details in the store should be filled out truthfully to increase the trust of the buyers.
Publishing products, you need to fill in the name of each commodity, origin, location, nature, appearance, quantity, transaction mode, transaction time limit and other information on the website, it is best to match the picture of the commodity, the picture of the commodity is to give the customer's first impression, a picture of ambiguous goods gives a very bad feeling, like an unclean face, to attract the attention of the customer, the picture can be searched from the Internet, most of the manufacturers nowadays have a picture of their products. Online search, most of the manufacturers now have their own websites, you can choose pictures from their product descriptions, in addition to scanning the product brochure to the appropriate resolution scanned pictures are relatively clear, these two methods that is fast and beautiful, or with a digital camera, and then modify the picture processing software can also achieve a good effect, the name should try to be comprehensive, highlighting the advantages, because when Name should be as comprehensive as possible, highlighting the advantages, because when others search for this type of goods, only the name and picture will be displayed on the list. In order to increase the attraction, the quality of the picture should be as good as possible, the description should also be as detailed as possible, to often add new goods, so that people have to look at, there are surprises. More goods, the buyer's choice is also more, but do not casually increase the number of disregard for the quality, do not give up because of bad business on the goods, if your items are always the same few, bring no freshness, the buyer will be tired of looking. If you need to mail, write clearly the postage, who will bear.
Set the price, to choose a good way to publish, is a price or auction, to provide an accurate quote, it is best to write the market price, in order to highlight the price advantage in their own stores, to attract buyers, if it is an auction to set a reasonable starting price, the lower the bottom of the starting price the more buyers can be attracted to the interest of the starting price of course the starting price to be in the price of the cost of the price of the cost of the price of the above, otherwise it is possible to lose money on the operation of the business.
(C) determine the direction of the virtual store
need to think about what kind of store they want to open, what goods to sell. At this point, with the traditional store is not much different, looking for a suitable for their own business sales of goods is the cornerstone of success. Commodity prices to pull off the grade, the best of their own store at the same time the existence of low-priced and high-priced baby, timely adjustment of goods attributes and offers.
Incoming goods can choose their own familiar channels and platforms, but control costs and low prices is the key.
To open a store online, first of all, there should be suitable for sales through the network of goods, not all the goods are suitable for online store sales. At present, the main commodities suitable for sale in the online store include jewelry, digital products, computer hardware, cell phones and accessories, health care products, adult products, apparel, cosmetics, crafts and collectibles, sports and travel goods, and so on.
Suitable online store sales of goods generally have different characteristics and market goods: smaller size, mainly to facilitate transportation, reduce transportation costs; higher value-added, the value of a single piece of merchandise lower than the freight is not suitable for online sales; with a unique or fashionable, online store sales of goods are often unique or very fashionable; price is more reasonable, if the net can be bought with the same price, it will not be the same price, it will not be the same price. Reasonable price, if the same price can be bought offline, there will be no one to buy online; through the website to understand the desire to buy can provoke visitors, if the goods must be seen in person to achieve the purchase of the required trust, then it is not suitable for online store sales; not under the net, only online can be purchased, such as foreign trade order products or directly from abroad to bring back the product.
The scarcity of things is expensive, the choice of goods must not be able to choose those who can buy goods everywhere, those goods since everywhere can buy, buyers will not come to buy your goods, plus postage, certainly expensive. That can be sold, but also can not earn money. To find some rare goods, so that the natural people to spend a lot of money to buy.
Or the use of regional price differences to make money, a lot of goods in different areas, the price is different, for example, digital network goods, the South and other coastal cities than the mainland cheap, so they have to consider the environment in their own, choose around the local characteristics of the local characteristics of other places do not have the characteristics of the goods.
(D) looking for sources
Looking for the right source of goods is related to the long-term operation of their own stores, but also all the online store is the most concerned about the issue of online entrepreneurship can be successful.
Super low prices are the most favorable means of attracting customers, but also a prerequisite for obtaining benefits. So be sure to find the lowest price source.
The most common is to buy goods in the wholesale market, if the business is clothing, then you can go around some of the large-scale service wholesale market goods, goods in the wholesale market after frequent buying and selling can be the lowest wholesale price, in addition to the wholesalers to establish a good relationship with the wholesalers to facilitate future cooperation. If the funds are sufficient, you can go to the manufacturers of goods, sufficient supplies, and manufacturers have a better attitude, you can long-term cooperation. There are also many small wholesalers just starting out, there is no fixed wholesale customers, no visibility, in order to fight for customers, their starting batch size is small, the price is generally not higher than even some goods will be lower than the big wholesalers, in order to fight for repeat business, their after-sales service is generally better. There are also some factories in foreign trade orders outside the remaining products or production for some well-known brands will have some of the remaining products to deal with, the price is usually very low, usually for the normal price of 2-4% off, which is also a good channel of entry. There are some markets will deal with inventory of goods, because of the rush to deal with, so the price is usually very low, if there is enough Kan price ability, you can use a very low price to buy, and then transferred to the online sales, earn profits. There are many channels for buying goods, and it is also a very important part of the process, no matter which channel, the low price is the key factor.
(E) publicity and promotion
The store should be as detailed as possible in the commodity information, commodity name, price, keywords, etc. to attract buyers, more released goods, but do not repeat, on the goods to be categorized, easy for buyers to view, it is best to decorate the online store, a simple decoration of the store, the use of code on the web page editing, so that the store is more beautiful.
To make your store red hot, the premise is to have enough time to stay online, the price is as low as possible, so as to retain the buyers, service attitude should be good, buyers' questions or messages to be dealt with in a timely manner, to know a little bit of photography, the photo of the good or bad relationship between the success or failure of the transaction, to make their own store into a code or a link, and often go to the web site associated with online stores or forums, more posts, more and more Buyers or sellers to communicate, and their peers or friends to establish friendship links, or the store landing to the search engine, you can let more people see. You can also use e-mail, QQ mass-mailing software, cell phone text messages, etc. to send product information to target customers.
Learn to seize every opportunity to publicize, you can look at what others are seeking to buy, if it happens to be a class of goods with their own sales, then you can leave a message or send a message to each other and so on. Frequent initiative to find buyers, you can improve the chances of their own store transactions.
We must make more friends online to open a store online, do a good job of publicity, when the other side has the desire to buy the first will think of their own.
Three, transaction security strategy
(a) transaction
The current online store transaction methods are third-party payment, online bank payment, online remittance from the post office, cash on delivery and other methods, in order to facilitate customer payment, should give a variety of options.
Because of the rise of free platforms nowadays, third-party payment has become the first choice of most people, due to the intermediary insurance role of the third party to minimize the risk of both parties. The so-called third-party payment is a transaction support platform provided by some third-party independent organizations that have contracted with major domestic and foreign banks and have certain strength and credibility guarantee. In the transaction through the third-party payment platform, the buyer buys the goods, uses the account provided by the third-party platform to pay for the goods, and the third party notifies the seller of the arrival of the goods and delivery; after the buyer inspects the goods, the buyer can notify the seller of the payment, and the third party then transfers the money to the seller's account. Relative to traditional trading methods, the third-party payment can be more effective to protect the quality of goods, the integrity of the transaction, returns and exchanges, etc., in the entire transaction process, the payment cost is low, easy to use, are available to both sides of the transaction constraints and supervision. In the form of e-commerce that does not require face-to-face transactions, third-party payment provides the necessary support to ensure the success of the transaction and protects the interests of the payer. However, third-party payment also has its shortcomings, the payer's bank card information will be exposed to the third-party payment platform, if this third-party payment platform's creditworthiness or confidentiality means is not good, it will bring relevant risks to the payer, and its legal status is not yet perfect, once the problem occurs, the rights and interests of the consumers will not be protected. Some sellers will provide cash-on-delivery service, the seller sends the goods through the contact information left by the buyer, but this may increase the risk of the operation, there is a possibility that the goods are not sent or damaged, and it is difficult to guarantee the interests of the seller. Sometimes buyers choose online banking or postal network transfer services, but such payment methods are prone to leaking the buyer's banking information, bringing the buyer a loss of money.
(2) Delivery
There are two kinds of delivery methods for online stores: physical logistics and no logistics. Virtual goods such as rechargeable cards, IP cards, game cards, etc. after the transaction, the seller only needs to provide information such as card numbers and passwords, so the transaction can be carried out without the use of logistics. Daily necessities and so on in the buyer needs to use the logistics mode of commodity distribution, the seller can provide professional logistics company will buyers need goods to the destination, of course, the seller can ask the buyer to pay the corresponding logistics costs, if the distance between the buyer and the buyer is closer, you can notify the buyer door to door to pick up the goods, or the seller to deliver to the door.
The development of modern logistics has brought great convenience to the operation of the online store, e-commerce logistics model under the online store sellers and buyers to contact closely, the buyer to buy goods, the seller can quickly delivery, at the same time will be released to the online delivery information, the buyer only need to open the site to understand their own purchases have been shipped to where the goods to improve the sale of goods security line to the two sides have brought benefits. The company's website has been used for a number of years to provide a wide range of services.
But in China, the online store to quickly build to adapt to the rhythm of electronic trade in the modernization of the logistics model there are still major obstacles: First, China's modern logistics development started late, logistics technology is backward. As a developing country, China's logistics industry started late, low level, in the introduction of e-commerce, does not have the ability to support the e-commerce activities of modern logistics level. Secondly, to carry out the construction of modernized logistics, strong capital investment is its necessary backing. However, China's enterprises are short of funds, narrow financing channels, and therefore often fall into the dilemma of wanting to develop no funds, no development without the dilemma of scale effect. Third, the existing commercial distribution center lags behind. Distribution is the central part of the online store business, in the center and hub position. Fifth, the lack of logistics management personnel, lagging behind the management level. According to statistics, China's tertiary industry in the high-tech content of only 6.29%, the commercial system only accounted for 2.0%, China's commercial system with college education of various types of specialists accounted for only about 3%. The low quality of practitioners is a serious constraint on the improvement of the level of commercial management.
(C) contact
Sellers should provide accurate store information and contact information, provide the correct ID number, e-mail address, cell phone number, mailing address, postal code and other basic information, and often to maintain these information updated to facilitate the buyers and their own contact.
The buyers in their own store patronized, to organize their contact information, although some just casually stroll, but this is part of the potential customers, management of their own customers, has bought goods and will buy the potential customers to be managed separately, the customer's information should be clear, to facilitate the future of the store publicity.
After selling the goods, we should contact the buyers in the first time, send a delivery notice letter to the buyers as soon as possible after delivery, it is best to attach a photo of the parcel list, so that buyers can see clearly above the handwriting and the specific number and other information, which is very important to attract the "turnover rate" and from time to time to keep in touch with the customers to do a good job of customer The management of the work.
Four, customer service strategy
(a) pre-sales service
On the Internet, each seller has a record of integrity, high creditworthiness is critical to the operation of the online store, all buyers will be credit to choose whether to buy your goods. If the transaction is satisfactory, the buyer gets a favorable review. If there is a problem, it is a bad review or complaint. If you receive a complaint from the other party, you should deal with it as soon as possible so as not to leave a stain on your credit. So be honest and trustworthy, do not publish false information, comply with national laws and regulations, and do not sell goods prohibited or restricted by laws and regulations, such as weapons and ammunition, control knives, cultural relics, obscenity, drugs; counterfeit and shoddy goods; and other goods unsuitable for online sales, such as medical equipment, medicines, stocks, bonds and mortgages, stolen goods, smuggled goods or goods obtained from other illegal sources; users do not have ownership or domination of the goods. Deal with all kinds of problems of buyers carefully, and also confirm whether the contact information of buyers is real or not. We should fill in the website with the name, origin, location, nature, appearance, quantity, transaction mode, transaction time limit and other information of each commodity, preferably with the picture of the commodity, and the name should be as comprehensive as possible, highlighting the advantages, and the price should be fair and reasonable, and the postal expenses should be marked out to indicate which party pays for them. Then send the latest news to the target customers to maintain regular contact. Take the initiative, check the buyer requesting information, and leave a message to the requesting buyer.
Regular promotions, discounts, or gifts, mainly through this to attract buyers, to introduce the activities, but also to other places (such as forums, mailboxes) and so on to publish the "good news". Regardless of what activities, we must be timely to release the news to the surrounding friends, buyers, etc., to make full use of every resource to publicize their own stores.
(ii) in-sale service
Sale is mainly on the purchase of goods buyers services, in the buyers to buy goods, we must get in touch with the buyers in the first time, to confirm that the goods are intact, whether or not the goods can be shipped to the buyer, while asking the buyer is sure to buy, whether or not the contact information is accurate, the buyer is determined to be as soon as possible to ship, the shipment of goods to the buyer it is best to send a shipment letter, and attach a parcel list Notification letter, and attach a photo of the parcel list, so that buyers can see clearly above the handwriting and specific number and other information to facilitate the buyer's query, which is important to attract "turnover", and from time to time to keep in touch with the buyer, the buyer receives the goods, if you do not get the notification to ask the buyer in a timely manner to whether or not to receive the goods and check the account in a timely manner. For buyers to fill in the evaluation as soon as possible to give back the evaluation, evaluation must be true.
Giving small gifts, when the buyer receives the goods sent out and gifts will be very happy, the gift does not lie in whether or not it is expensive, but a heart, regardless of whether the buyer will continue to shop in the future, treat him as a friend, sincere face, there will be a good return.
(C) after-sales service
Perfect and considerate after-sales service is the business of the online store to maintain a durable and very important chips, to keep in touch with different customers, and do a good job of customer management. For buyers who have already purchased goods in their own online store, to save their contact information, new goods, in the first time to notify them, they are interested in information to inform them, so that the old customers in their own online store again patronize, to the store to send information on the goods to the potential customers, to increase trading opportunities.
Giving discounts to buyers, the second door to door customers, goods can be discounted 10%, the third time to play 20%, the fourth time to play 30%, the subsequent shopping can be 30% off and so on. Or shopping full of how many dollars, you can have a gift, you can have a discount, you can free postage, etc. In this way, once the money may earn less, but long consideration, can retain many old buyers, or many benefits.
V. Conclusion
The network gives modern business with a new and traditional business is very different from the mode of operation, so that each of us, as long as there is a network environment can have the opportunity to start a business.
The huge and growing number of Internet users at home and abroad provides a huge market potential for e-commerce, and the ensuing network of products and services are endless, many bosses have moved their business to the network, the online store has also risen, and people's ears every day began to begin to be filled with things on the Internet, the network of companies are countless, in terms of online stores, Taobao, Ebay, patting the network, etc. have a very large number of online shopping. etc. have a very large online shopping platform, individuals or small and medium-sized companies to establish the online store is overwhelming, almost any person can open one or more online stores in different platforms to promote and sell their products.
Through this analysis, we can see that the advantages of virtual stores are very obvious: small investment and extremely low operating costs. A global, 24-hour, 365 days a year uninterrupted business store, assisted by QQ, MSN, e-mail, cell phones and other modern means of communication and developed logistics and distribution system, it constitutes a virtual store hardware and software environment, as long as the Internet will be able to open a store, entrepreneurship is no longer a dream, but the reality of the existence of a myriad of entrepreneurial ideals filled with friends to provide a good opportunity for development.