A. Details page optimization skills
Detail page design should be adjusted according to the industry, many industries are particularly in need of design, to do what the customer wants, do what the customer does, the design should stand in the buyer's point of view, think differently, it is nothing more than to make the customer satisfied, rest assured that there are no worries and we deal. At the same time, reference to some peer detail page to do a good job sellers, as a reference, into their own design, to create their own satisfactory detail page. Generally speaking, the product details page is indispensable to recommend the product display, the general home page set up 3-5 categories of the best.
When it is not easy for customers to point in, after watching the customer is not very interested in the product or want to look at other products, this time we can use the corresponding links to increase the customer's stay in our store, but also conducive to the transformation of the internal flow of our store, so that the possibility of customers to send inquiries to improve a large number.
In addition to the details of the page to dig highlight, highlight the description of the key, highlight the advantages of your product, while highlighting the quality of your product guarantee, attract customers eyeballs, is the customer to stay longer.
II. Enhance the exposure
The number of products is large enough → keywords cover enough → exposure to improve → clicks to improve → increase the amount of inquiries → orders to increase. Therefore, we need to release a sufficient number of products, keyword coverage to increase exposure, but also to do keyword optimization, P4P, window, small language, promotion and other methods to exposure, factors affecting the exposure of the degree of perfection of the information (title, keywords, the main picture, title, product attributes, price), timely response rate, window settings, letter of guarantee, etc., all the first page of the Alibaba International Station search to show out! Information are factors that will affect the exposure of the search order. So we have to focus on every detail of the operation skills to enhance exposure.
Three RFQ operation skills
This piece is very important, because you can accumulate a lot of customers, pay attention to the RFQ rules adhere to the report, every day in accordance with the number of reports can be reported to report the full, so that you can improve the market performance scores, the higher the performance scores, the higher the number of awards for your rights and interests, and slowly the number of customers will increase. To do a good job of RFQ especially to do the following:
1, follow up quickly
2, the offer to the first time to the buyer
3, the offer to be professional
4, send an email as much as possible do not template, pay attention to the time period, as well as the flexibility of the price of their own
5, persistent follow-up, there are a variety of ways to get in touch with the customer
6, show the advantages of attracting and obtaining more customers
7, each month to the RFQ rights and interests of the number of articles must be sent, not only can get more rights and interests, put more RFQ, but also activities customer business cards, cumulative customers, the number of a year down quite objective.
8, but also disk title to do to attract people, including inquiry product keywords to do the same, show the advantages. First of all, the customer needs to write the keywords of the product information, and then add some words such as "experienced, gold supplier" and so on to attract the attention of customers, while the product image to match the customer requirements of the same picture, to increase the customer's impression of the product and good sense.
9, the offer description of the content must be concise, product details should be professional and detailed, to allow customers to quickly get to know the information he needs, to avoid long-winded, too redundant.
Four.P4P operation skills
P4P to use up, P4P is to improve the exposure of the key factors, P4P put to pay attention to is how to use the right amount of money, to get the word they want, and then the word matching the promotion of star-rated products, enquiries better set as a priority for the promotion, so that the word and the promotion of the product is getting better and better, and then in the internal product detail pages Triage to other products. At the same time to be familiar with the three major rules of P4P, commonly used "good push excellent" method as well as to the P4P consultant to update the word list, but also pay attention to the length of the P4P promotion, do not all of a sudden spent today's limit. At the same time to do a good job of keyword grouping, grouping of the core principle is based on their own operating habits, hobbies and industry to categorize the grouping, pay particular attention to the promotion of scoring, price dimensions, keywords have a good core phrase (can be guaranteed to enter the top five phrases) high-priced excellent phrases (at any time to observe, may be transformed into our core phrases), no evaluation of the new word (can be used to release the related to the new product) to grouping. The first thing to do is to learn how to use the word "word" in the right way. After the word is to learn to "live with the word, clever bidding, optimization".