A, the product does not meet the relevant provisions of Amazon?
Amazon is very focused on the buyer's experience platform, the sales process even some non-human, unpredictable factors lead to product obsolescence or broken and affect the buyer's experience, the seller will receive A-Z and bad reviews.
Sellers who do not comply with the platform's regulations can easily receive complaints from sellers, and the store may be closed if there are just 2~3 complaints per month. In addition, after-sales service attitude and results are also the standard of Amazon assessment.
Two? Product and description of the problem?
Here we are talking about the product physical and listing description of the difference is too large. When consumers receive a product that does not match what they ordered, the buyer is likely to launch a complaint, and more often than not the seller will be warned by Amazon or the store will be blocked.
Three, single and linked account restrictions?
In order to ensure fair competition for sellers and enhance the shopping experience of buyers, Amazon stipulates that the same identity is not allowed to have multiple accounts in the same site. This means that Amazon uses technical means to obtain information about the seller, and by matching the relevant factors, it determines that multiple store accounts belong to the same seller.
Four, Amazon performance indicators poor?
Performance indicators are set for third-party sellers of the code of conduct, Amazon performance indicators to distinguish between good and bad sellers. Especially as Amazon's hard metrics become higher and more complex, such metrics will incentivize sellers to do better.
V. Selling fake products?
No matter what platform, the sale of fake goods is prohibited, and the Amazon platform requirements are more stringent. Amazon China vice president said, Amazon sellers third-party sales of fake goods, once found will be immediately investigated, once confirmed sales of fake goods, will immediately close the store. Amazon is so said and done, for fake goods, Amazon can be said to be zero tolerance. This point is actually consistent with Amazon's core philosophy of valuing customers over sellers.
Six, infringement of intellectual property rights?
As we all know, the protection of intellectual property rights in Europe and the United States is quite strict. Therefore, when doing foreign markets, in addition to protecting their own intellectual property rights, you must also do not infringe on the intellectual property rights of others. In the Amazon platform is the same, if the seller is complained of infringement, light is to take down the product, heavy is directly blocked account, close the store. In the operation process, it is easier to touch the line is to follow the sale. But the newbie if too much imitation, the probability of touching the line is very high.
Recently, the "rodent vanguard" in the major community fire, for no other reason than infringement. This product was launched in 2014, this year's sudden burst of fire, can not be ruled out because of the epidemic, the general pressure is relatively high, so the demand for stress-relieving toys is relatively high. This product has been registered in the U.S. pattern trademark, although there are many sellers in the shape of a big change, but still be sued! So far, the rodent exterminator pioneer/similar products are at risk of infringement.
Seven, KYC audit failed?
According to the requirements of the relevant European regulatory bodies, Amazon is obliged to open a store in the European platform (including the United Kingdom, France, Germany, Spain, Italy, etc.) on the seller's company and company owner identity audit (referred to as KYC audit). Sellers can only sell on European platforms after they have been audited by the European verification team.
Eight, brush single, brush comments, brush explosive?
Brush single has become the unspoken rule in the line. However, it's Amazon's ban. Sellers can't buy reviews or offer discounts or freebies in exchange for favorable reviews. Amazon has strict rules in place to ensure the authenticity of reviews, and sellers are strictly prohibited from manipulating them.
But the main reason for Amazon's wave of bans in 2021 was the platform's sellers' swiping and small card-putting behavior.