College students entrepreneurial project plan Open supermarket entrepreneurial project plan template (two)

V. Organizational structure of the enterprise

The enterprise will be registered as:

□√Individual industrial and commercial enterprise □Limited liability company

□Individual sole proprietorship □Other

□Partnership

Proposed name of the enterprise: Auspicious Sanbao Your Shop

Employees of the enterprise (Please attach the organization chart of the enterprise and the number of job descriptions of the employees):

Position Monthly salary

Owner or manager Ding Huanlian 1000RMB

Employees Three people 700RMB

Business licenses and permits to be obtained by the enterprise: Individual industrial and commercial business, health permit

Enjoying the preferential policies of the state, exempted from the administrative fees 1000RMB

Six, financial planning (slightly)

Teach you to write a business plan so that venture capitalists can not be refused:

◆ Company Profile: Simple basic company data, the shareholder structure (shareholding ratio) and organizational charts, with a detailed introduction of the management team and products (illustrations), and then the time axis. In addition, a brief history of the company's development with a time axis, technological breakthroughs or product launches as the content. In this way, we can initially answer the question of "identification" that arises when investors come into contact with us. (The direction of the writing: should focus on the management team's technology and product features).

◆Industry data collection and organization: Through the general market stock market manuals, analysts, industry analysis, newspaper clippings, data room of the Industrial Development Bureau, the Internet related data downloads, professional magazines, trade unions and industry information networks, etc., to collect and organize information about their own industry and market conditions. This data can also be used to provide a more reliable supporting data and strong background for future market estimation and industrial future.

(Writing direction: strengthen (1) market demand (2) industry barriers to entry (3) the future of the market space)

(2) the current situation and the development of - how is your situation? What is the future? Why should I help you?

◆Company to production, marketing, R & D and manpower status and future plans: honestly introduce their own strengths and weaknesses, and for the shortcomings of the proposed improvements. On the part of the future plan, it is recommended to collect the relevant data of 2~3 competitors or manufacturers in the same industry or in the same industry category (Note: If you really want to accomplish your career, don't be a closed-door shopper and enjoy yourself. Weekdays should be more visits to collect the same industry or other relevant company's business information and growth plans, and after the fact to organize and digest for their own use), and then according to the size of its proximity and medium-range future planning simulation of the object, can be sure to avoid the flow of the plan in the sky is irrelevant. Such a plan can give investors a copy of the success of a stable sense of trust. (The direction of writing should focus on: (1) the shortcomings of the way to deal with (2) R & D or creative has reached maturity (3) the proximity of the business profitability strategy (4) and the industry's successful case approach)

◆ Strengths and weaknesses of the analysis: the content can try to supplement the left information with data and specific facts to strengthen the description of such as: the product (test) order copy, test evaluation reports, patents, photocopies of potential buyers, evaluation/ranking of existing major competitors in the market, and the market. Evaluation/ranking of potential buyers, data on existing major competitors in the market (product type, material, function, price, sales pipeline and possible changes in the future, etc.), price fluctuations in the market in the past, and so on. If this section is summarized with SWOT analysis (S=Strength W=Weakness O=Opportunity T=Threat), it will increase the credibility and professionalism of the data we provide. (When writing the direction of the pen: try to let the data and facts speak)

3) Benefits and value aspects - I help you have what benefits?

◆Financial forecasting and planning: Detailed baseline forecasting assumptions and prudent, conservative financial projections are absolutely essential. Because financial forecasting and planning must be matched with the company's current structure and future development direction, the content of the entire financial information should try to include the next three years of the estimated income statement, the estimated balance sheet, the estimated cash flow statement and the estimated changes in shareholders' equity and other major tables. In addition, the sensitivity analysis (i.e., the impact on the company's profit and loss when the above variables change) of the estimated profit and loss of important variables (e.g., price, cost, production, etc.) is also one of the key points to be mentioned in the financial analysis. (The direction of the writing: (1) investment structure planning (2) old debt treatment (3) new investor interest preservation).

Open Supermarket Business Project Plan Template 2

A business plan is a comprehensive description in written form of the business in which a company is engaged. It gives an exhaustive account of a company's product services, production process, market and customers, marketing strategy, human resources, organizational structure, need for infrastructure and supplies, financing needs, and utilization of resources and funds.

I. Basic Information:

1, Business Name: Department Store Supermarket

2, Industry Type: Retail

3, Form of Organization: Individual Entrepreneur

The main business scope: their hometown town center, which is the center of the collection of human flow

4, Business location : Dashatian Square, Nanning City, Guangxi Province

Area: covers an area of roughly 150 square meters.

The reason for choosing the location: because there is not a larger supermarket in the center, the location is the concentration of pedestrian and vehicular traffic, convenient transportation, market prospects are very broad.

5, the entrepreneur's personal situation: Zhang × source, male, nineteen years old, college.

Related work experience: once in the store sold things, know a little how to operate, but in the future I will increase social practice, learning and knowledge in this area.

Second, the project overview:

I am a college student, majoring in computer science, interested in business from childhood. Now will be graduated from college, with their own hobby and desire to operate, has always hoped to open a supermarket in their townships, with which to develop the economy of their townships, many supermarkets in Guangzhou attracted me, I go to the supermarket shopping enlightenment, so that I have a great interest in this. According to my experience, capital situation and understanding of today's society, decided to be cautious, think twice, because it has a very big risk, coupled with their own inexperience.

As the living standards of residents continue to improve, the pursuit of environmental protection, healthy consumption has become a life style, so I intend to sell some green products to ensure that people's physical and mental health, the customer first, which is our purpose.

Third, the market survey (see table)

Business circle scope: foot business circle (two hundred meters to five hundred meters within the radius);

Potential consumer groups: residential areas;

Consumption: high consumption ability;

Competition: there is only a not very large supermarket nearby;

Market potential: the market is not very large. p>

Market potential: people's standard of living has improved, the need for material has increased, lifestyle changes, most of the consumer attitudes to enhance the consumption structure is reasonable;

Business circle scope: residential

Potential consumer groups: consumption capacity of the medium

Consumption power: there is a middle school nearby

Competition: there are a few villages in the vicinity ( Within a radius of five hundred meters to one thousand meters)

Market potential: increased consumer attitudes, increased consumption levels, there are more stores, but the sale of fewer things

Fourth, the investigation of other hypermarkets:

1, store hardware survey. Mainly include: the location of competing stores, store appearance and image, building construction, parking lot . Design, business facilities configuration and other aspects of the survey.

2, store display layout survey. Mainly includes: competition store floor composition, layout, area division, merchandise display and store atmosphere to create a survey.

3, commodity capacity survey. Competitive stores on the degree of complete varieties of commodities, commodities, the price band, the quality of goods, the supply of goods to investigate and analyze the situation.

4, customer level survey. Mainly from the age level and income level survey.

5, store operation and management survey. The survey on promotion, replenishment, display and environmental health.

The relationship between demand and supply has the following types: ① strong demand, low supply type; ② strong demand, strong supply type; ③ demand is not strong, the supply is not strong type; ④ demand is not strong, strong supply type. From the warehouse supermarket site, its location within the business district demand and supply relationship shows the first type of the best, the second second, the third and fourth types to try to avoid. The investigation of demand and supply, pay attention to the potential demand and supply of the investigation, pay special attention to the supply and demand may cause changes in the development trend of some factors.

6, warehousing supermarket survey:

In the warehousing supermarket site selection, in addition to the above large project survey, the specific location of the site selection must also be the following a few although the details of the problem, but is quite important to the investigation of several factors.

Visibility. Visibility is the degree to which the store can be seen by pedestrians or car riders. The higher the visibility of the place, the store is more likely to attract the attention of the traffic, the more likely they come to the store shopping. Therefore, when choosing a location for a warehouse supermarket, you should choose a location with high visibility, such as a crossroads or a three-way intersection with two sides of the street.

Suitability. If you want to acquire land to build a house to consider the shape of the land area and the type of store is consistent, if you rent a ready-made house to consider the construction of the building, materials, fa?ade modeling and its plasticity, warehousing supermarket shelves than the general shopping malls, and accordingly require that the building's storey height is also relatively high. At the same time, we also need to understand the requirements of the relevant urban construction and development planning, detailed understanding of the location of the transportation, municipal, green, public **** facilities, residential construction or renovation projects in the near and distant future planning.

Convenience of transportation. The main understanding of two aspects:

a, is the location is close to major highways, the transportation network can be accessible, whether the goods from the train station, wharf to the store is convenient, and whether the daytime can be passed by large trucks, because large cities generally on large trucks to implement transportation control, many streets in the central area does not allow through traffic, and in some cases, only allowed at night through the car.

b, is the place whether there is a dense bus route through, the stops of the bus route can be uniform and comprehensive coverage of the entire urban area, the current popularity of private cars in China is not widespread, this point is particularly important. Because this is directly related to the customer shopping convenience.

Fifth, before the opening of the market research:

In the opening of the supermarket before I had to visit a number of supermarkets and merchants, carefully observed the situation of consumer shopping, and asked some consumers, such as: different ages, different occupations, different income levels of consumers, with different shopping habits and consumer demand, I think that the shrewd I think the shrewd merchants in the business process to constantly speculate on a variety of consumer groups of psychological changes and changes in demand.

(a) Consumer behavior and psychological characteristics of high-income consumer groups:

1, the brand preference is obvious, by the influence of cultural needs than the price of temptation. High-income groups are mostly highly educated, high-grade, high consumption needs of the "three high" consumer groups, easy to accept new things and big brands, and will produce the corresponding brand preference.

2, the purchase of a larger number of purchase frequency and less frequent. High-income groups are busy working, so they show great irregularity in their lives. In addition to weekends, shopping for them is only a "luxury". But if they enter the shopping mall shopping, they buy a lot of quantities, from food, drink to use, a consumption is hundreds of dollars. It is understood that this "centralized shopping" consumers and many, in the weekend shopping group accounted for a large proportion.

3, shopping expectations are high. High-income consumers affected by their social status, in the shopping business is also expected to give their special care, such as pre-sale and after-sales service, and so on. I've interviewed many consumers and they all agree that the most important thing to them when shopping is the service attitude of the merchant.

(2) Consumer behavior and psychological characteristics of low-income consumers:

1, focus on price. Many people have had the experience of strapped for cash, no money days, they always had to pinch a penny of expenditure. For low-income consumers, in this regard is particularly prominent. With the minimum expenditure to meet as many consumer needs is their most "extravagant" wish. In the survey, I found that the mall's special price, most of the low-income group. Because for them, low price is affordable. A lot of supermarkets outside the big cities to attract a lot of people with this kind of affordable.

2, focus on quality. At present, the town in the low-income group. In the survey, I found that their consumption habits are far different from rural consumers. They already have a consumer process of self-protection awareness and the pursuit of healthy living, nutritional diet. Even though they buy low-priced meat and vegetables in the meat market in order to save money, they are still worried about the quality of meat and vegetables and long for the arrival of "assured meat and vegetables". Because the quality is real, something in the cheap at the same time but also in the use, in the food.

3, shopping quantity is small, shopping frequency is more. Laid-off workers, especially housewives, live a very regular life, every day is basically on time up, on time to sleep, on time to buy things, on time to watch TV ...... their single shopping amount is very small, but the frequency of shopping is a lot, and sometimes a day will happen several times to buy behavior.

Six, the supermarket market research purpose and content:

Do a good job of market research, enhance competitiveness ~ ~ ~ a good market research, you can enhance their competitiveness, to master the direction of their own development, to understand the dynamics of the competitors, to do what is known to the other side, a hundred battles are not dangerous.

Retail, a commodity ordinary can not be ordinary place of commodity trading, she brought some of the people's expectations, no negative in other industries. How to play in this new piece of holy land the potential of goods, how to harness the success of the sails of goods? It is necessary to learn how to do commodity correct market research.

Seven, commodity classification:

1, housewife goods, the price of such goods, such as slight changes in some customers that have considerable concern. Customers of this commodity price sensitivity is the highest. At the same time in the sale should pay attention to the quality of such goods. Example: fresh goods should pay more attention to the freshness and display of the amount of sense, mom vegetable blue goods is every store to fresh mainly, generally used to attract customers, go low price and market freshness of the stronger goods, such goods should be very attentive to the range of prices in the market adjustment.

2, red goods: customer price sensitivity of such goods, this type of goods sales than the mother dish blue that type of goods sales, prices are generally higher than the mother dish blue goods. Such goods are generally adapted to the middle class consumers. So this kind of goods should pay attention to the brand and quality, this kind of goods is also called the price of goods, the best-selling list often have this kind of goods. Green goods: customers are least sensitive to the price of green goods.

3, market research after the goods to do the finishing touches to the goods, to turnover goods, gross profit goods, sensitive goods, seasonal goods, image of the difference between goods, to do a finishing touch. Including platoon and price.

A perfect market survey you will notice that many of our goods belong to the best-selling goods or belong to the slow-selling goods, you can let you adjust your goods in the shortest possible time.

Market research shows that: customers attach great importance to the quality of the product, pay attention to the price of the product, I personally believe that there is market potential, if you increase publicity, so that people's consumer attitudes to change ~ ~ ~ consumption is the same as letting the social development of the community, moderate consumption can promote the development of social and economic development, so that the community to progress; so through a variety of means and advertising, so that people to change the previous feudalistic ideology is very important, but also a pressing matter of time, the market research is not only to improve the quality of the product, but also to improve the quality of the product. Important and imperative. Supermarket sales products to be colorful.

Eight, products and services:

Products:

(a) product classification:

1, the principle of classification of the large classifications:

In the supermarkets, the large categories of The best division is not more than ten, easier to manage. However, this still depends on the operator's business philosophy, if the operator wants to expand the scope of business to a very wide range of areas, may have to use more big classification. The principle of large classification is usually based on the characteristics of the goods to be divided, such as production sources, production methods, processing methods, preservation methods, and so on, similar to a large group of commodities gathered together as a large classification, for example, aquatic is a large classification, the reason is that the source of the goods of this classification are all related to the water, the sea, or the river, and preservation methods and processing methods are similar, so it can be categorized into a large class.

2. Principles of classification in the middle category:

A. Classification according to the function and use of goods:

Classification according to the function or use of the goods in the use of consumers, for example, in the candy and cookies of this big category, divided into a "breakfast-related" middle category. Breakfast is a concept of function and use, and the provision of these products is to solve the problem of consumers having a "rich breakfast", so the classification can be assembled with products such as toast, bread, jam, peanut butter, cereal, and so on, to form this middle category.

B. Divided according to the manufacturing method of the commodity:

Sometimes the use of certain commodities is not exactly the same, if we insist on the use of the function of the division of a little difficult, then we can on the method of manufacture of the commodity is similar to the net to be divided. For example: in the major classification of livestock, there is a called "processed meat" in the classification, this in the classification network of ham, sausage, hot dogs, fried chicken, bacon, bacon and other commodities, their functions and uses are not exactly the same, but in the manufacture of similar, so "processed and remanufactured meat " becomes a middle classification.

C, according to the origin of the goods to be divided:

In the business strategy, sometimes will want to highlight the characteristics of certain commodities, but also must be managed in particular, and therefore the development of the origin of commodities as the basis for the classification of the source. For example, some stores pay attention to foreign customers in the shopping area, and therefore pay special attention to the management of imported goods, and listed in the "imported cookies" in the classification, the foreign cookies belonging to the collection of this in the classification, easy to purchase or sales statistics, but also conducive to the performance of the store.

(2), the classification of small classification principles:

1, according to the functional use of classification: this classification and the classification of the same principle, but also to the functional use of the classification of a more subdivided.

2, according to the specifications of the packaging type to classify: classification, specifications, packaging type can be used as the principle of classification. For example, aluminum foil packets of beverages and instant noodles in bowls are products of this classification principle.

(c), the principle of classification of the composition of goods: some goods can also be the composition of goods to the classification, such as 100% fruit juice, "where the composition of 100% fruit juice" is classified in this category.

(d) to the taste of goods as the principle of classification: to the taste of goods to do the classification, for example, "beef noodles" can also be made into a sub-category, where the beef flavor of the noodles, it is classified to this category.

The principle of classification is to provide a basis for doing classification, which is derived from the concept of goods. How to use the principles of categorization to develop a good categorization system is the real focus of this principle.

Supermarket services:

Supermarket services in the market economy, showing a strong vitality:

1, the service to the existing sales of goods play a strong role in promoting. Supermarkets in the sale of goods, the need to provide consumers with a variety of services, such as answering consumer questions, for consumers to tell about the production of goods, the use of knowledge or maintenance, etc., these services will, to a certain extent, help to realize sales.

2, the service can consumer potential demand into real demand. According to a domestic authority for the Shenzhen area of consumer purchasing behavior research report shows that consumers to the supermarket shopping, only 40% of customers are pre-purchase plan, while the other 60% of customers do not have a pre-plan. This shows that the potential to stimulate consumer desire to buy, can significantly increase the supermarket sales, the role played by the service can not be underestimated.

Doing sales of this kind of business service is a long-term service, the key is not to deceive consumers, can not be short of two, deceived the consumer's business is not to do a long time; the key is to get consumers to rely on.

Nine, employees and job setup:

Set up two cashiers (familiar with computer-related operations), more than one waiter, porters a few and so on.

Ten, economic feasibility analysis:

1, investment estimates: 100,000 yuan of investment in rental stores, 40,000 yuan of indoor decoration, 60,000 yuan of shelves and other facilities, 200,000 yuan of goods, employing about 50,000 yuan of staff, 100,000 working capital. Total investment of 550,000 yuan.

2, cost control (per month): rent of 2,000 yuan, staff wages of about 7,000 yuan, according to different levels of different wages, unforeseen costs of 1,000 yuan.

Subtotal monthly cost of about: 10000 yuan.

3, turnover forecast

I short period of planned turnover (see the table below)

-------------------------------------

Average monthly turnover ($) quarterly turnover ($)

------------------- ------------------

1st Quarter 15000 45000

2nd Quarter 17000 51000

3rd Quarter 18000 54000

4th Quarter 18000 54000

--------------------- ----------------

Subtotal: Annual turnover is $204,000.

Average monthly turnover: $17,000.

4. Profitability (monthly)

Turnover ~ cost = operating profit

17000-10000 = 7000 yuan

Annual profit: 7000 × 12 = 84000 yuan

5. Payback period:

Payback period: 550000/7000 = 78.57 months ≈ 6.5 years

XI, how to cut into the market:

As there are few local supermarkets, there are not many barriers to enter the market by relying on popularity. On the contrary, as close as possible to customers, guide customers to enjoy green products, enjoy quality service and affordable prices is the supermarket's top priority, so take the following measures to do a good job of publicity and advertising:

1, the pre-opening, through the postal advertising company into a large number of promotional color pages, notices to the community, to the various districts to do the elevator ads, to the public **** place to post the ads.

2, the opening of some shopping coupons and some membership cards, from which we get discounts.

3, in the holidays to carry out discount activities, and the casting of prizes.

XII, corporate positioning:

If the supermarket industry's industrial positioning is not clear or failed to find a real niche, it is easy to be replaced by other emerging forms of business; similarly, the operation of supermarkets, if there is no clear positioning, it is also very easy to be eliminated by the same industry out of the game. Positioning of supermarket enterprises must be able to stand out among the many competitors and occupy a place in the hearts of consumers. Generally speaking, the positioning can be measured from four aspects: "industry characteristics", "target market characteristics", "competitor characteristics", and "their own conditions".

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(a), industry characteristics:

1, supermarkets focus on a complete range of items, can provide consumers with daily needs of food, daily necessities to meet the needs of their one-time purchase.

2, the supermarket emphasizes the reasonable price, to provide popular and abundant goods.

3. Supermarkets emphasize the convenience of distance, and are a good shopping place for neighboring residents.

4. Supermarkets emphasize service, in addition to providing a relaxed and comfortable shopping environment, supermarkets will also provide product information, cooking methods, so that not too good at cooking or cooking time is not enough for housewives to apply.

(2), the target market characteristics:

1, the knowledge of the product or cooking method is not too understanding of the consumer.

2, the pursuit of fresh, hygienic, good quality and less price-sensitive consumers.

3. People with higher income or education levels who like to try new things or pursue fashion.

4. Consumers who pay more attention to the comfort of the shopping environment.

5. There are more women than men, and most of them are between 18 and 55 years old.

6, single people outside.

7. Consumers who like to loiter and compare.

(3), competitor characteristics:

1, emphasizing price-oriented, low-priced sales.

2. Emphasize that they have fresh processing technology and freshness management technology to maintain the quality of fresh goods.

3. All the products are complete, or are especially complete in some categories.

4. Emphasize the characteristics of certain categories of commodities, such as: freshness, direct marketing, direct import from abroad, novelty, rarity, special flavors, and special uses.

5, can provide additional services, such as delivery services, free parking, valet gifts.

6, can provide special financial services, such as cash prepaid cards, membership cards, VIP cards, gift certificates, pick-up coupons.

7, emphasizing the atmosphere of the store and the activation of promotional activities.

8, emphasizing the overall image of high style.

9, emphasizing the ability to provide new product knowledge and new cooking methods.

10. Emphasize chain management and close proximity to homes.

11, provide shopping time convenience, such as early work or extended business hours.

12. Emphasize the availability of a variety of gifts.

13. Actively participate in public service activities.

(4), its own conditions:

1, business philosophy.

2, financial capital capacity and utilization.

3, professional management techniques.

4, corporate visibility and image.

5, logistical supply capacity.

XIII, business objectives:

1, according to market forecasts, after the opening of the best efforts to complete the average daily net profit of about 400 yuan, monthly profit of 12,000, the annual profit of about 13 million yuan. The first one or two years to stabilize the market, hit the reputation and creditworthiness, stabilize customers stable turnover, stabilize the enterprise action mechanism.

2, four or five years after the development of the main, in three areas to try to develop: the development of retail customers; the development of groups of customers; the development of membership card customers; at this time the monthly profit of 18,000 yuan, the annual profit of more than 200,000 yuan. And then less than three years after the investment of 550,000 yuan, you can recover costs.

XIV, the opening of the action plan:

1, after graduating from college first came out to work to earn money, at least five years.

2, in the process of work, to continue to learn about the operation of supermarkets in order to better understand the market trends.

3, try to find partners, because the project is relatively huge and risky.

4, to raise funds, mainly to the bank loan and borrow from friends (no interest).

5, visit the community to contact customers, understand the needs of customers.

6, leasing stores, interior decoration.

7, stocking ready to open, strengthen the effective publicity before opening.

8, the official opening, the opening day to engage in a site preferential activities.