Packaging design need to learn what

First is the professional knowledge reserve. Product packaging design involves aesthetics, color, material science, marketing and other multidisciplinary knowledge, self-learner needs to understand the basic principles of packaging design, materials, production process and other knowledge. Beginners may be difficult to quickly master these professional knowledge, master certain drawing skills and process requirements, and apply them in the actual design.

Secondly, you need to master design software skills, including product packaging design requires the use of professional design software, such as Adobe Illustrator, Photoshop and so on. For those who do not have the relevant foundation, learning and mastering the basic operation and advanced skills of these software is a considerable challenge.

In addition to this, packaging design requires creativity and inspiration. Designing unique and appealing packages requires a certain level of creativity, which can be a difficult task for self-learners. How to get inspiration and turn it into a unique design requires constant practice and accumulation.

In the market environment, product packaging design needs to be closely integrated with the market and consumer demand, which requires practitioners need to research and analyze market demand, consumer preferences and competitors' packaging. Accurately grasp the market dynamics and consumer psychology is very important, otherwise it will lead to the design of packaging and market demand is out of touch.

Self-studies often lack of practical experience, it is difficult to find problems in the design process and timely correction, easy to "paper" "closed-door car". At the same time, the lack of professional feedback and guidance will also affect the design level.

In order to overcome these difficulties, it is recommended that those who want to learn packaging design:

1. Systematic study of professional knowledge: by reading relevant books, watching online courses, etc., systematically learn the professional knowledge required for product packaging design.

2. master the design software: through a lot of practice and practice, master the basic operation of the design software and advanced skills.

3. Observe and think more: Observe more excellent packaging designs in the market, analyze their design concepts and techniques, and stimulate your own creativity and inspiration.

4. Pay attention to market dynamics and consumer demand: through market research, questionnaire survey, etc., to understand the market dynamics and consumer demand, to provide a strong basis for design.

5. Seek professional guidance and feedback: Participate in packaging design competitions, join design discussion groups and other ways to seek professional guidance and feedback, and constantly improve their own design level.

In short, although there are difficulties in learning product packaging design, but as long as you take the right strategies and methods, perseverance in learning and practice, you can overcome these difficulties and design excellent product packaging.