The new year, Apple "cut single" rumors are once again boisterous, Geer shares in today's sudden stop.
At the same time, yesterday's plunge in the Lixun Precision, Dongshan Precision, the official "cut single" to make a clarification statement, said the order is normal, the business has not been affected.
Geier shares suddenly welcome stop
2022 due to Apple's "cut a single" and the performance of the Geier shares, January 5 morning suddenly stop.
In the news, foreign technology media broke the latest details of Apple's VR/MR equipment. The news said that the price of Apple VR/MR equipment is at least 3,000 U.S. dollars, twice the price of Meta's first headset device QuestPro.
For the impact of the news on Geer, the Shanghai Securities News reporter called the company's investor relations department, and did not get a response as of press time. A source from the company's securities department said through the media, "The company's VR orders are relatively normal."
VR/AR business is indeed expected to become a new performance growth point for Geer. As early as 2012, Geer has begun to layout the intelligent hardware business represented by VR. 2016, Geer entered Sony's supply chain to become the exclusive agent of PSVR, and then successively became the supplier of Meta, Pico and other head VR terminal manufacturers.
Geol has said in September 2022 that the global consumer electronics industry has performed poorly recently, but there are new opportunities in the market trough. The growth driver of the consumer electronics industry will gradually switch from traditional hardware to a new generation of intelligent hardware, and products such as VR/MR/AR and smart wearable will be expected to become the most core and certainty opportunities for the consumer electronics industry in the next 5 to 10 years and even 20 years. For the future outlook of capital expenditure, the company will continue to invest in optics, MEMS, VR/AR and other important directions.
From the financial indicators, Geer's smart hardware business is indeed growing at a faster pace. in the first three quarters of 2022, Geer's smart hardware revenue grew 95.87% year-on-year to 43.552 billion yuan; the revenue of smart acoustic machine increased 3.6% year-on-year to about 19.892 billion yuan; and the revenue of precision components decreased by 7.57% year-on-year to 9.511 billion yuan.
It should be noted that Geer's smart acoustics business mainly includes four parts: OEM Airpods, Android TWS headphones, smart speakers and wired headphones for customers. The smart hardware business, on the other hand, mainly includes assembly foundry for VR/AR, wearable devices, game consoles and accessories.
Multiple "fruit chain" enterprises
Response to Apple's "cut the single"
January 5 morning, Lucent Technologies Inc. The clarification announcement said, recently concerned about the media reports in Taiwan, "Apple asked suppliers to reduce production, Lucent Precision was hit the most". Luxun Precision said, at present the company and the existing customer cooperation are carried out normally, the business is in order in accordance with the work plan normal advancement, the report mentioned in the company's related business does not exist special changes and impact.
The report said Apple informed mainland Chinese suppliers to reduce production of AirPods, AppleWatch and MacBook components this season, citing weakening demand.
By the report, Lixin Precision opened down more than 9 percent on Jan. 4, and was down once in the afternoon, down 9.99 percent for the day, evaporating market value of 25.8 billion yuan in a single day.
Yesterday, another big fall in the "fruit chain" concept of shareholder mountain precision also made a clarification reply. In response to the question of whether there is a big customer "cut single" situation, Dongshan Precision in the interactive platform, said the company's production and operation is normal, the core customer orders are stable.
Foxconn Group did not respond positively to the question, said through the media, "We do not comment on any customer and product-related information."
Apple's market value once fell through $2 trillion
Duan Yongping plumbed the bottom
Apple, at the center of the storm, is having a tough time. On January 3, EST, Apple plunged 3.74%, with its total market value falling below the $2 trillion mark. This is the first time since May last year, Apple's market capitalization fell below 2 trillion dollars. The following day, Apple closed 1.03% higher, with its market capitalization back to $2 trillion.
But compared with a year ago, Apple's market capitalization still shrunk by more than $1 trillion. A year ago, Apple made U.S. stock history as the first company to touch $3 trillion in market capitalization.
Analysts said that this is related to the demand for Apple's various lines of products may be slowing down. iPhone, AirPods, AppleWatch, MacBook is Apple's four most important hardware products, are in the recent outflow of the "cut order" rumors, a number of research institutes to reduce Apple's iPhone shipment forecast for 2023. 2023 iPhone shipments are expected.
In fact, the decline in demand for products, in Apple's previous financial results are reflected in the fourth quarter of 2022, Apple delivered revenue, net profit double over the expected results, but iPhone, iPad sales and service business income are weaker than expected.
Jesse Cohen, senior analyst at Investing.com, commented that while Apple is more adept at dealing with challenging environments, it is suffering the same negative impacts of a deteriorating macro-environment and persistent supply chain woes as other large tech companies.
However, well-known investor Duan Yongping is taking the plunge on Apple. on Jan. 4, Duan said on social media that he "exchanged some Brk/B (Berkshire B shares) to Apple, and has already exchanged his hands of U.S. shares of Tencent for Apple, but the ones in Hong Kong haven't moved yet."
Duan Yongping said, "The most important thing is that Apple can continue to make money! As long as this point is confirmed, the lower the price the better. Apple's business model and corporate culture dictate that the odds are that Apple will continue to be very profitable."
On January 5, Apple updated its investor-related page, stating that it will announce its fiscal 2023 Q1 earnings on February 2 of this year. At that time, various news currently circulating in the market is expected to be confirmed.