AUX is a brand of AUX Group Limited, a wholly-owned subsidiary established in May 2002 with an investment of 1 billion yuan
Basic introduction Chinese name: AUX Foreign name: AUX Full name: AUX Communication Company Established: May 2002 Owned by: Communications Research Institute, cell phone production base Introduction, corporate culture, core culture, marketing culture, branding Display, brand upgrading, marketing network, three packages policy, Introduction Aox is the most critical link in the Group's diversification strategy, and is a large-scale enterprise integrating research, production, supply and marketing: it owns the Communications Research Institute, cell phone production bases, cell phone battery production factories, and communications sales companies; at present, it has more than 300 sets of international advanced large-scale equipment, including 15 sets of automatic mounter from Siemens Germany, 112 sets of cell phone testers, 112 sets of French VISA testers, and more than 300 sets of international advanced large-scale equipment, including 15 sets of automated mounter from Siemens Germany, and 112 sets of French VISA testers. Tester 112 units; France Vision VI3000 automatic optical detector 3 units; Japan injection molding machine and take out the machine **** 50 units; Japan Makino CNC machining centers 5 units; and the German Zeiss three-coordinate measuring instrument, Switzerland XiaWeiEr CNC EDM, Japan TECNO WASINO high-precision surface grinder, Taiwan γ-S168s splitter and other advanced equipment, known as the "Communications Research Institute". Advanced equipment, known as "cell phone equipment United Nations". These advanced equipments provide the strongest guarantee for the development of Oxy's communication business. Oxy cell phone currently has a perfect sales and after-sales service support system in the country, of which there are 41 marketing centers in the country to provide customers with personal nanny service, to ensure that the first time the customer demand feedback to the company; more than 4,000 after-sales service outlets, 24 hours a day, for the customer, the consumer service; at the same time, Oxy cell phone has always been in line with the three responsibilities --- the customer sells bad is the Oxy cell phone. -Customers sell poorly is the responsibility of Oxy, customers can not make money is the responsibility of Oxy, customer dissatisfaction is the responsibility of Oxy, so that customers can cooperate with assured that consumers buy assured, with assured. Oxy communications company's competition has shifted from the function of the product, the style of competition to the scale of competition, Oxy based on the headquarters base in Ningbo, has set up R & D institutions in Shenzhen, production base, and in May 2010, invested 2 billion to build a new 300 acres of land in Tangxia Oxy Communications Technology Industrial Park; by then the annual production capacity of cell phones to reach 10 million units. We have reason to believe that: by virtue of Oxycom's brand advantages, quality advantages, planning system advantages, risk management and control advantages, in the long-term unremitting efforts of all Oxy staff, in the smooth implementation of industrial upgrading strategy, talent strategy, internationalization strategy on the basis of Oxycom will eventually develop into one of the top ten brands of the global mobile. Corporate Culture Core Culture Corporate Purpose: People-oriented, honesty and integrity of the business General Principles: everything according to the law of economic value, everything according to the principle of reasonable obedience Efficiency Concept: Time is gold Rich Poor Theory: Today's life twenty years ago is a rich man, today's life twenty years later is a pauper Corporate Values: Precise, efficient, pragmatic, simple, never satisfied, and continuous improvement Opportunities come from the performance of the Employment Philosophy: * **, thinking, learning, respect, and the concept of employment: * **, thinking, learning, and respecting the world's top ten mobile brands. Employment Philosophy: **, Thinking, Learning, Dedication, Responsibility Work Style: Today, today's work, today's work; words must be done, actions must be fruitful; Thunder and lightning, hard work and thrift, and strive for success Marketing Culture Competition View: The market can not be lost, the conditions can be negotiated; treating people with sincerity, to win the letter, to make profits, never to let the market; the market is the first to build a factory built after the construction of the market Four awareness: market awareness, economic awareness, customer awareness, awareness of the service Four hard and three responsibilities: hard to run customers, hard to do promoters, hard to be a promoter The four duties: diligently run customers, diligently do promoters, diligently when the consumer, diligently do bystanders Customers can not earn money is the responsibility of the Oxy, customer dissatisfaction is the responsibility of the Oxy, the customer sells the bad is the responsibility of the Oxy brand show Celebrity Series 『 Oxy M689 『 Oxy M909 』 『 Oxy M678 』 『 Oxy M767 』 Oxy M699 『 Oxy M626 『 Oxy M626 『 Oxy M626 』 『 Oxy M626 『 Oxy M626 『 Oxy M626 『 Oxy M626 『 Oxy M626 『 Oxy M626 『 Oxy M699 『 Oxy M699 M252』 『OX M221』 『OX M233』 『OX M227』 『OX M263』 『OX M228』 Compact student machine 『OX M225』 Android Android Smartphone 『OX M919』 Brand upgrade from the beginning of the sale of cultural Aox Telecom has started its new strategy, and this time, it is targeting at the top 10 global mobile phone brands. A few days ago (March 29, 2011), Oxycom strategic planning release and "Lanting sequence" cell phone listing conference was held in Beijing, a set of expanding production capacity, integrated communication, enterprise listing and other components of the combination of punches struck Oxy want to compete with peers in the vision. New products: high-speed platform VS heavy culture 8 million units, which is the sales of Oxycom in 2010, but also become the basis for it to develop a new strategy in a big way. According to the sales director of Oxycom, through targeted market positioning and planning and promotion, the company's cell phone business has been in the second and third-tier cities in China to maintain rapid development for many years. At the same time, the company's technological innovation, research and development capabilities have been improved, so the continuous launch of new products will become a matter of course. According to his introduction, the listing of this new product called "Lanting Sequence" uses MTK's latest 6236 platform, the core processing speed of at least 3 times that of ordinary cell phones, in addition, 5 million HD autofocus technology, full-viewing angle of the high-definition high-brightness IPS screen and professional Yamaha amplifier chip, etc. have become the killer feature of this phone! . "More than that, in addition to the high quality of the product itself, we have also expanded the product in terms of outreach. What is Wang Xizhi's masterpiece, The Lanting Preface? It's traditional culture, but also an invocation. We hope that while consumers hold modern technology in their hands, they can recall the long and ethereal fragrance of traditional culture." Chen Guanghui, General Manager of Oxycom, mentioned. New plan: expanding production capacity vs. marketing According to the reporter's statistics, after the launch of "Lanting Sequence", the number of products under the jurisdiction of Oxycom has increased to 29 types. In the rich product line to ensure that the product display in the terminal, the industry will also focus on the company's actual production capacity and market terminal sales. Oxy's existing capacity to keep up with the product turnover rate? And how to avoid the risk of overcapacity by promoting sales? In this regard, the above Oxy sales director's answer is production, sales of two legs. According to his introduction, the current Aox cell phone production capacity is far from meeting market demand, of which nearly 50% of the products in the OEM. to this end, the company invested 2 billion last year, Tangxia, Dongguan, invested in the first phase of 200,000 square meters of the Aox Communication Technology Industrial Park, then, the company's first annual production capacity of 10 million units, even if the product model to continue to increase the number of products can also ensure that a sufficient number of single product. In terms of sales, Oxy last year, but also frequent action, not only a few days ago and Wahaha reached an alliance to expand the influence of the 11-year plan to invest 250 million yuan for the cell phone brand overall communication planning, in addition to increasing the media advertising, will also increase the marketing efforts of the terminal stores. New strategy: enterprise listing VS brand upgrading said this, from the forefront of a series of moves to see the Oxy, a concept gradually clear - Oxy to change its face. "In fact, called the strategic upgrade is more appropriate, we hope that through this 'Lanting Xu' launched to test the water in the high-end cell phone market, to create an internationalized brand image of Oxy, in the future among the top ten global mobile brand camp." Communication Division General Manager Chen Guanghui told reporters. Industry analysis, the main battlefield of the current Oxy cell phone is the second and third-tier cities, but due to the unit price is not high, the profits of this market is relatively low, coupled with the gradual upgrading of residents' consumption, enter the high-end market naturally become the Oxy at this time of the strategic choice, and this kind of domestic brands are eager to try to help the domestic cell phone's collective breakout. In addition, Oxy will plan to become a publicly traded company within three years to help realize the ultimate goal of the strategy. Marketing network After eight years of rapid development, OXO cell phone sales network has spread throughout the country, in the domestic market **** established 41 foreign institutions. Aox cell phone not only based on the domestic market, while actively entering the international market, and all over the world marketing network, products are exported to more than 120 countries and regions. Three pack policy AUX cell phone three pack policy Our company in line with the provision of the best mobile communications after-sales service, and in the four customer service tenet: sound network, efficient and effective, value-added services, customer satisfaction under the guidance of the overall improvement in the quality of customer service, set up: wholeheartedly, all day the whole country, the whole comprehensive "six full service "brand image as the goal, maximize customer satisfaction rate. According to the state promulgated the "action phone commodity repair replacement return responsibility provisions", the implementation of the full three packages of services. If there is any inconsistency or omission of the following with the national policy, the national policy shall prevail! 1.AUX cell phone strictly implement the provisions of the national three packages: machine from the date of sale, the host of the national provisions of the "action phone commodity performance failure table" listed in the performance failure of 7 days, 15 days replacement, free warranty within one year; unmanned damage, the battery warranty of 6 months, the charger warranty of 12 months, the headset cable warranty of 3 months. 2. complete, correct and true fill in your action phone warranty card when purchasing, and ask for a valid purchase voucher for safekeeping; 3. user exchange required information: warranty card, valid purchase voucher, fault detection sheet. 4. Valid warranty card and invoice is to realize your "three packages" rights and interests of the basic guarantee. (Valid warranty card and invoice: fill in the content of the comprehensive, true and correct, no traces of alteration.) If you lose the valid invoice and three packs of proof, and can not provide a copy of the valid invoice and three packs of proof we will be after the date of production of the phone you buy the 90th day as the start date for your cell phone to provide a one-year free of charge warranty service; 5. the company on the product of the other configurations (such as: manuals, warranty cards, etc.) does not bear the responsibility of the three packs of responsibility; Note: The above "