The "China Resources" logo of China Resources Enterprise implies the meaning of "China's earth, nourished by rain".
CRC was founded in Hong Kong in 1938 as "Lianhe Hong", and in 1948 "Lianhe Hong" was renamed "China Resources". 1983, it was reorganized as China Resources （In 1983, it was reorganized as China Resources (Holdings) Company Limited. China Resources has always been adhering to the concept of openness and enterprise, and working together to create a better life. Through years of hard work, the foundation of China Resources has been growing and its goodwill has been outstanding.
The CRH Group is engaged in industries that are closely related to the lives of the general public, and its main businesses include manufacturing and distribution of consumer goods, real estate and related industries, and infrastructure and utilities.
The amber-yellow square in the CR logo symbolizes the earth; the four abstracted "human" characters represent CR's business philosophy of "people-oriented, population-driven growth, respect for the human spirit, and improvement of people's lives"; and the four "human" characters are the symbols of the Group's business philosophy of "people-oriented, population-driven growth, respect for the human spirit, and improvement of people's lives". The four "human" characters are like a set of upward arrows, implying that CR's business is thriving; the white "human" character jumps out brightly from the amber-yellow background, representing CR's people's courage to face the challenges of positive and innovative thinking.
The concept of CR Vanguard's new logo is derived from the vibrant sunflower, which reflects the exuberant vitality and implies that CR Vanguard will strive to create a new life full of sunshine, health, and happiness for every customer with colorful and abundant high-quality products.
The design of the six petals fully conveys to customers the CR Vanguard business philosophy: high quality, fashion. Quality. Convenience, Freshness, Low price, Flavorful. Convenience, freshness, low price, completeness and thoughtfulness; integrity, respect, service, teamwork, efficiency and innovation.
The amber-yellow square in the CR logo symbolizes the earth; the four abstracted "human" characters represent CR's business philosophy of "people-oriented, population-driven growth, respect for the human spirit, and improving people's lives"; and the four "human" characters represent the business philosophy of "people-oriented, population-driven growth, respect for the human spirit, and improving people's lives"; and the four "human" characters represent the business philosophy of "people" and the four "human" characters. The four "human" characters are also like a set of upward arrows, signifying that CR's business is flourishing; the white "human" character jumps out brightly from the amber-yellow background, representing CR's people's courage to face challenges and actively innovate their thinking