Advertising is illegal frequently because many people don't realize that their advertisements will be illegal. At the same time, many advertisements will involve false propaganda, because everyone wants to sell their products better or let their platforms get more traffic. Therefore, there will be a boundary in the function of advertising, and many people can't grasp this boundary well, so as to make their advertisements violate the rules.
1. Xiaohongshu was fined 2, yuan for allegedly violating the law in advertising.
We are all very familiar with Little Red Books. This platform has become very large now, and many people like to share their things on this platform. At the same time, many self-media authors will publish their own content on this platform, so as to attract traffic, and then make some self-media benefits. Recently, there was a news content that Xiaohongshu was fined 2, yuan by the Shanghai Municipal Market Supervision Administration in the process of advertising, because Xiaohongshu involved some medical supplies and commodities when advertising, which easily caused confusion, which also showed that Xiaohongshu was not so formal when it came to advertising.
second, why are there frequent advertising violations, and which link went wrong?
When encountering this problem, many people will subconsciously think that there is something wrong with the regulatory authorities. In fact, in my personal opinion, it is probably because many individuals and enterprises do not realize that their advertising is to give it illegal content. Because many people's motivation for advertising is to promote their products, there is no strict limit on the scale of publicity.
third, many people break the rules because they don't understand the laws and regulations.
as mentioned above, everyone will promote their products as much as possible when advertising, because they don't know the relevant advertising laws, so naturally they don't know what kind of content will touch the corresponding laws and regulations, which is related to the knowledge level of each advertiser.
I personally think that if you encounter some promotional advertisements that don't know the relevant laws and regulations very well, then the corresponding advertising companies are actually obliged to popularize the basic knowledge for these customers. Because advertising is to promote products, but we can't exaggerate the efficacy of products, and we can't do something that violates laws and regulations, so that we can achieve the corresponding promotion purpose. I often say that professional things should be left to professional people, which is the reason, because many industries now have relevant norms, so we must consult professional people to operate at this time, rather than operate at will.