Since 2008, the number of tourists in many places has dropped dramatically, and the world is experiencing a winter in the tourism industry, so why does Putuoshan have a huge and lasting impact on tourists and visitors? 3.5 million people traveled to the mountain in 2008, an increase of 9.4% over 2007, and the economic income from tourism reached more than 2 billion yuan, an increase of 24% year-on-year. These are all record highs for Putuo Mountain. In the context of the snow and ice disaster, the Wenchuan earthquake, the Olympic Games and other backgrounds, Putuoshan tourism and good and fast development, illustrating the lasting charm of Putuoshan and the high degree of recognition of travelers.
Guanyin dojo makes Putuoshan have great and lasting influence. The long history of Guanyin culture in Putuo Mountain truly embodies the Buddhist spirit of great compassion and relief of suffering. Especially during the annual lunar February 19, June 19, September 19, three Guanyin incense festival, come to Putuo Mountain pilgrimage and worship and travel and tourism at home and abroad incense, tourists, a sea of people. Putuo Mountain Guanyin legend was officially listed in the national intangible cultural heritage list, and plans to declare as a world-class intangible cultural heritage list.
Putuo Mountain also has a big charm: it is a Buddhist holy mountain, natural wonders and cultural mountains. The name card of Putuo Mountain is "Sea and Sky Buddhist Country", which is the only Buddhist holy place situated on the sea among the four famous Buddhist mountains in China, with nearly 1,200 years of Buddhist history and culture and unique island scenery, leaving behind a lot of cultural heritage and landscape legacy. In order to create a Buddhist atmosphere for tourists, Putuo Mountain has carried out digital scenic area construction, parking lot renovation, power lines into the ground, sewage treatment, coastal landscape improvement and other infrastructure projects, the construction of vegetarian hall, International Buddhist Cultural Exchange Center, Ten Thousand Buddhas Pagoda, Baotuo Lecture Temple, Buddhist Museum, China Buddhist College of Education, etc., the tourism environment and cultural facilities have been improved, and new attractions and tourist experience methods have been added. "Buddhist Wisdom Experience Tour", study tours and other meditation activities highlight leisure and vacation tourism in the form of study, experience and relaxation.
Visitors from all over the world come to Putuo Mountain every day. Visitors from the Yangtze River Delta region and southern Fujian account for a larger proportion, people from Zhejiang, Shanghai, Fujian and Jiangsu are particularly fond of coming to Putuoshan, and visitors from the northern region are growing rapidly. These regions have developed economies and convenient transportation, and were basically unaffected by natural disasters and other unfavorable factors in 2008.
Putuo Mountain takes East China as the center, develops the North and South tourism market, and carries out a multi-faceted tourism marketing strategy. Viewers from all over the world are kept abreast of Putuoshan through media such as Phoenix Satellite Television and Sunshine Satellite Television. Even in the Bayi men's volleyball team, you can see "Putuo Mountain". The "Putuoshan" train launched in recent years runs between Jilin and Ningbo, and is an artery connecting the Northeast and the Yangtze River Delta. Putuoshan Spring Tourism Festival, China Putuoshan South China Sea Goddess of Mercy Cultural Festival, the first Buddhist supplies exposition and other types of festivals, exhibitions and other successful organization, so that Putuoshan further penetrate into the hearts of the people.
Between promoting tourism growth, seeking economic benefits and maintaining the serene and solemn atmosphere of the sea and sky Buddhist country, Putuo Mountain has gained valuable balancing experience. Let the water in Putuo be clearer and the sky bluer; avoid over-commercialization and urbanization to ensure a constant Buddhist atmosphere at Guanyin's dojo.
Timing, location, and karmic gathering, Putuo Mountain is welcoming guests from all directions to visit with the new posture of the world's Buddhist holy land and international tourist resort!
The author is the director of the Putuoshan Management Committee