Luc, President of Hyundai Kia Automobile Design Center? Donckerwolke, vice president, said: "It is very meaningful to win the most authoritative iF design award in the world. Hyundai Motor Group will continue to enhance the design value conveyed to customers with its excellent design strength. "
Designed by the German International Forum (International? Forum? The "iF Design Award" sponsored by Design) is internationally recognized as the highest award in global industrial design, and is known as the "Oscar in the design field". Founded in 1953, it was organized by the industrial design forum in Hanover, Germany, and commended top designers in different disciplines, categories and industries through selection. It is a symbol of excellence recognized by design professionals all over the world. Hyundai Motor Group stands out in the selection, which not only shows its Excellence in the design field, but also fully proves its world-class design level.
This time, Hyundai Motor won the 2020iF Design Award "Automobile/Vehicle Design" for its Hyundai Sonata and the new generation EV concept car 45, which is the sixth consecutive year since 20 14.
Sonata 20 19 went on the market, and the design was inspired by Le? Fil？ Rouge concept car, which carries the new generation design concept of modern car "Sensuous? Sporty. The new generation EV concept car 45 debuted at the Frankfurt Motor Show on 20 19, Germany, and its design was inspired by the airplane shape in the 1970s. The outline of the whole car is straight and powerful, just like the edges and corners of a diamond. The unique 45-degree contour of the front and parking space not only echoes the concept of "45", but also further indicates the design direction of electric vehicles in the future.
Li Xiangye, general manager of Hyundai Motor Design Center, said: "Sonata and the' 45' concept car perfectly illustrate the emotional concern of Hyundai Motor for consumers in design. In the future, Hyundai Motor will continue to introduce quality products suitable for any scene, whether it is a fuel vehicle or an electric vehicle. "
It is worth mentioning that "Xiao Wei Mobile * * * enjoys the award (micro? Mobility? Share) was also won by Hyundai Motor, among which ZET won the title of "Communication" and the award of "Professional Concept" went to EPV 0 1-* * * personal travel concept products.
In addition to automobile awards, Hyundai Motor also won awards in other categories and themes. In the architectural awards, Hyundai Motor won two awards together with FIFA World Football Museum and Hyundai Hydrogen Energy Station of the Korean National Assembly. Modern Re:Style capsule series won the "professional concept category" award for Hyundai motor, which can be said to be full.
Kia motors passed the "XCeed" urban crossover and "imagine? By who? Kia concept car won two design awards, namely "professional concept category" and "product category". The achievement of winning the double prize once again proves Kia Motors' unparalleled strength in automobile design.
"XCeed" is a brand-new urban crossover multi-purpose vehicle (CUV), which has many advantages such as practicality, sports modeling and hatchback design of compact SUV. Whether it is design or driving control, "XCeed" is more emotional and energetic than SUV. "Imagine? By who? Kia concept car made its debut at Geneva International Auto Show in 20 19, which perfectly combined cutting-edge technology and humanized design, and became the weather vane of Kia Motors' high-performance electric vehicle shape design.
Since 20 10, Kia Motors has won 20 awards in the iF Design Award. Karim, General Manager of Kia Automobile Design Center? Habib said: "Kia Motors will continue to add more interesting designs to consumers while improving product quality."
With the development of automobile industry, design is no longer a simple identification symbol, but one of the decisive factors of brand identity, belonging and consumer purchase. Hyundai Motor Group is well aware of the importance of design to products, so it regards it as an important part of future development, and because of this, Hyundai Motor Group has won numerous awards in the "iF Design Award". In the future, Hyundai Motor Group will continue to bring more exciting mobile travel life to consumers with forward-looking design concepts.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.