Here are some suggestions for finding customers that a novice medical device salesperson can implement immediately under time constraints:
Researching target customers: Understanding the characteristics and needs of your target customers, such as their purchasing criteria, size, and geographic location, can help you locate customers more quickly.
Use company resources: Medical device companies usually provide some resources to help salespeople find customers, such as market research reports and customer databases. You can use these resources to find potential customers.
Network promotion: Publish valuable content on social media platforms (e.g., WeChat, Weibo, Jitterbug, etc.) and medical device-related websites to attract potential customers' attention. Meanwhile, search engine optimization (SEO) techniques can be used to improve the ranking of your website or blog so that more potential customers can find you.
Participate in industry trade shows: Attending medical device-related trade shows allows you to reach a large number of potential customers and learn about market trends and competitors. If you are pressed for time, you can attend some online trade shows or industry forums.
Utilizing interpersonal relationship: Establishing a wide network of interpersonal relationship can help you get more customer resources. You can expand your interpersonal network by participating in industry associations and organizing events. For example, you can join the circle of the public pharmaceutical industry alliance.
Focus on the needs of hospitals and medical institutions: focusing on the needs and dynamics of hospitals and medical institutions can help you better locate your customers and understand their needs and purchasing intentions.
Word-of-mouth marketing: The quality of medical devices and after-sales service is an area of great concern to customers. By providing quality products and services, you can expand your customer resources by letting customers recommend customers for you.