(1) Optimization of titles, keywords and descriptions.
(optimization of tags such as head and alt attributes.
(3) Internal link optimization, including related links, anchor text links, navigation and other link pages.
(4) Keep the site updated regularly (mainly articles, etc.). )
Second, external optimization.
(1) External links: blogs, forums, B2B, etc. Try to keep the links diverse, extensive and relevant.
(2) Increase a certain number of external links every day to improve the ranking of stable keywords.
(3) Exchange friendly links with some websites with high relevance and good overall quality to consolidate and stabilize keyword ranking.
There are many factors that affect keyword ranking. SEO is a systematic project, which needs to be adhered to every day. I believe that as long as I do my job well every day, it is only a matter of time before the ranking rises!
General website SEO includes internal optimization and external optimization of the website.
Internal optimization includes:
1. Fill in the title, keywords and description.
2. Website framework
3. Simplify the website code
4. Website column settings
5. Navigation settings
6. The originality of the article
7. Layout and optimization of internal links
External link:
Construction of 1. outer chain
2. The growth of friendship chain
3. Soft text promotion
Promotion of the website:
QQ group, YY group, Zhihu and so on.