Health and wellness museum business plan a
Health and wellness museum business plan
First, industry analysis:
China's beauty industry since its inception in 1985, along with the continuous improvement of people's living standards, the market snowballed rapidly expanding at an average annual growth rate of 20%. Currently, the market is in a stage of rapid development.
After more than 20 years of development, China's beauty industry demand has exceeded Japan and South Korea, ranking first in Asia, second only to the United States and France in the world, the future of China is bound to become the world's largest consumer market. With the implementation of the Chinese government's policy of expanding domestic demand, the beauty industry is becoming the real estate, automobile, electronic communications, tourism, after the fifth major consumer hot spots. Looking back at the beauty industry's growth over the past 20 years, the industry as a whole has shown a leapfrog growth in scale, rapid improvement in technical level, rapid expansion of the scale of employment (the total number of beauty workers in the country is about 15 million people, which has become the industry with the largest number of employment in the tertiary industry), rapid increase in wage level, business income and the number of employees in the tertiary industry.
The rapid increase in wage level and substantial growth in business income are the characteristics of the industry.
At present, the distribution pattern of the nature structure of beauty institutions: private (including individual) accounted for 92%, 4% of the three-funded enterprises, state-owned and state-controlled accounted for 3%, and others accounted for 1%.
The pattern of service items of the beauty organizations is: 76% of the organizations are based on life beauty, and 24% of the organizations are based on hairdressing. Among them, those who also do make-up accounted for 19.67%, those who also do body beautification accounted for 15.06%, those who also do weight loss accounted for 4.5%, those who also do fitness or mainly do fitness accounted for 3.72%, those who do SPA or mainly do SPA accounted for 2.65%, and those who do others accounted for 4.9%.
Most beauty salons focus on facials and body massages, but to this day, Chinese health and weight loss and body treatments have taken over as the main source of profit for beauty salons. Therefore, the health center not only attracts beauty lovers, but also a way for urbanites to pursue health. In recent years, as China's economic level continues to improve, the number of sub-healthy people has also greatly increased, in 2009, the number of China's sub-healthy people has reached 510 million.
Combined with the above analysis of the industry, their own strengths and skilled operation of the industry Experience, decided to open a professional SPA health club.
Second, the operating capital budget:
1. Total funds: 1 million
2. Funds allocated for purposes:
A. store rent and deposit; B. store decoration costs; C. business items and instruments; D. personnel wages; E. advertising and publicity costs; F. working capital.
Third, entrepreneurial preparation:
1. store type positioning: the bottom of the business (200-300 square meters)
2. store business circle survey: the surrounding competitors, the project and the price of the customer unit, the surrounding level of consumption, the neighborhood
Occupancy rate, the number of customer groups, the availability of resources to expand the customer base, etc.
2. store business circle investigation: competitors around, the project and customer unit price, surrounding consumption level, neighborhood
occupancy rate, customer base number, available resources.
3. Business projects: facial, SPA, health projects (the world's top SPA projects; targeted, fast-acting health projects)
4. store decoration: according to the project design room layout
5. target consumer groups: the middle and upper levels of consumption level of the crowd 6. product brand selection, project pricing
7. employee training ( Etiquette training, product training, training techniques, reception process training, etc.), project settings 8. staff salary settings 9. to carry out customer care activities
Fourth, the selected project analysis:
1. Facial projects:
According to each age group, different skin conditions, set up a suitable care program to meet customer needs. (basic, efficient, special, seasonal, etc.) 2.SPA program:
Ancient Egypt, Italy, Thailand, Maldives, Indonesia, Britain, Switzerland, Belgium, the Philippines, China and more than 30 countries around the world, more than 40 kinds of top SPA in one, the unique design of the interior, fairy tale-like story background, considerate service, so that customers feel the dignity and enjoyment that they have never felt. 3. Wellness program:
Starting from the skin - flesh - bone - internal organs - meridians - blood 6, comprehensively regulate the customer's sub-health state. The customer's needs will be tapped to maximize.
V. Store operation planning:
1. expanding customers, customer retention
way: the use of the store's seasonal projects to do the promotion
A. store around the neighborhood elevator advertising
B. network group purchase promotion
C. and other units around the store alliance, resources **** to enjoy
2. staff training. Enhance professional skills and service level, good customer management, improve customer arrival rate, increase the number of card consumption.
3. In-store seasonal program promotions.
4. Introduce the reward program for the old customers to bring new customers, attract customers to bring new customers, and increase the number of customers.
5. Regularly organize small salons, closer to the distance of customers, so that customers feel the difference between the store and other beauty salons, enhance customer loyalty.
6. At the end of the year to hold a customer appreciation meeting to thank the customer back a year of support, so that customers feel that the store's services value for money.
7. Organize staff meetings to summarize the performance of a year and next year's sales and annual planning, reward outstanding staff.
Six, the expected return:
1. After opening, the first six months to recover the invested funds (1 million), the average monthly performance of 167,000.
2. The second half of the year, the target performance of 1.2 million, the average monthly performance of 200,000 yuan.
Seven, may encounter difficulties and solutions:
1. Beautician quality, uneven levels, mobility, management difficulties.
Solution: a. Reasonable salary setting, so that the formation of healthy competition between beauticians. b. Professional education and training, to solve the problem of staff expertise; career planning, to solve the problem of staff promotion. c. Professional training, to solve the problem of staff professionalism; career planning, to solve the problem of staff promotion. d. Professional training, to solve the problem of staff professionalism; career planning, to solve the problem of staff promotion.
2. Beauty salon operating costs are getting higher and higher, profits are getting lower and lower.
Solution: a. Reduce the cost of products in the store through the integration of projects. b. Reasonable salary settings, reduce employee salary costs and store debt ratio. c. Professional customer management system to reduce customer turnover, enhance the rate of new customers into the store. d. Professional customer management system to reduce customer turnover, enhance the rate of new customers into the store. e. Professional customer management system to reduce customer turnover, enhance the rate of new customers into the store.
3. Beauty salon business projects between the serious homogenization, customers can easily make comparisons.
Solution: a. The promotion of project integration, do not publicize any brand, customers have no way to do comparison. b. All projects in the store are given a new concept, other stores can not be imitated. c. According to the actual situation of each customer to make a personalized care program, to win the customer recognition.
Chinese medicine health museum business plan II
Chinese medicine health museum business plan
I. Project Introduction
1, Project Name: XX Chinese medicine health museum
2, Project Scale: Site selection in the new city, 200-300 square meters of stores, smooth traffic, convenient parking, the surrounding business atmosphere of the environmental scale.
3, the background of the project: with the improvement of people's income level, people's pursuit of health and longevity of the desire to enhance, coupled with the life and work of the pressure to increase the environmental damage caused by the decline in people's health, so that people's demand for health and wellness increased year by year. And Chinese medicine health care has? The upper work to cure the disease? said, on the medical ---- medical disease, Chinese medicine ---- medical disease, Chinese medicine ---- medical disease, under the medical ---- medical disease has been the disease of the theoretical basis; through traditional Chinese medicine physiotherapy, meridian dredging, mediation of the body's yin and yang balance is based on the purpose of treating the disease to create ** with Chinese medicine characteristics of the health museum. And ** there is not yet a professional and technical health museum, as well as ** the demand for tourist traffic, enough to carry out the first Chinese medicine with characteristics of the health museum, seize the opportunity to take the lead.
4, business philosophy: Chinese medicine characteristics of health museum through a unique massage, moxibustion, medicinal bath, fumigation, health tea, medicinal wine and other health project services, to achieve a full range of, targeted, fast-acting, purely natural therapeutic sub-health conditioning project to meet the needs of people's health care, highlighting professionalism, branding, and the scale of the characteristics of the health museum.
Second, the Chinese medicine health project
1, massage, massage, acupuncture;
2, moxibustion, moxibustion, cupping, gua sha;
3, medicinal baths, fumigation, foot baths; 4, health tea, health care products; 5, medicinal oils, medicinal wines; 6, women's beauty beauty and weight loss; 7, Chinese medicine physique dialectic, physical examination, consultation. Third, Chinese medicine health museum marketing 1, market segmentation: a) more than thirty years old boss, white-collar workers, government personnel, bank staff, etc.. b)Women aged 25?55 with more than medium income.
c)The pursuit of healthy and natural Chinese medicine health care crowd, the elderly.
d)Sub-healthy people who suffer from neck, shoulder, waist and leg pain, osteoporosis, and so on.
2, market positioning
Chinese medicine special health museum? With mid-range prices, high-end services, specialized level of service for guests, designed as a pyramid profit model. That is to say, in the profit model design, to combine different products and services, mainly divided into two parts:
A part of the project is not characterized by the universality of the project, they serve as the bottom part of the pyramid of profit, most of these services are micro-profit or non-profit, such as foot bath, massage is a lot of health museums have, but also the general public can consume, then this part of the price can not be set very high, the general public can accept, and is more than the price of the health museum. The general public can accept, and more affordable than the medical institutions, and can enjoy a good environment.
Another part of the project is very distinctive and competitive, such as bath fumigation, moxibustion, health tea, medicinal wine, etc. This part of the product or service has the characteristics of traditional Chinese medicine, the customer's cognitive interest in them should be very high to be able to them as the top of the pyramid, can be sold at a very high price so that the profit is there.
Overall, the ? Pyramid? profit model, that is, both the ? The pyramid of profit model, is to have both? The products and micro-profit products, both high-end customers, but also take into account the low-end customers, combined, treated separately, in order to achieve the health museum comprehensive profit.
3, environmental positioning
a) Overall style: interior decoration simple and elegant without losing fashion, to create visual, state of mind on the best enjoyment. Overflowing rendering of Chinese style (Chinese medicine is China's national essence, the appropriate use of Chinese style can give people a feeling of comfort and tranquility, with the theme of health care is very appropriate) style. (Around the Chinese classical style, uniform clothing (waiter clothing can be used in Chinese style, such as cheongsam, Tang, Zhongshan suit, etc.) leaflets, service project names and many other aspects to fully baked)
b) health museum environment promotion: as the environment promotion, mainly for the internal and external environment. External environment can attract customers into the store title eye-catching easy to remember, reflecting the elements of Chinese medicine style health; internal environment can stimulate customer consumption, and successfully retain customers. Classical, slow-paced light music-based, so that customers feel relaxed, comfortable, point of plant essential oils, so that the health museum is filled with an intoxicating aroma of flowers and plants.
4, promotional methods
1) advertising promotions
Internet promotions: through the writing of soft copy, press releases and other forms of local forums, posting, microblogging to promote the store and services, to establish visibility. Auxiliary mass mail (using QQ mail, because QQ use crowd, people wide) for publicity. If the conditions allow, establish their own health museum website, publish a variety of information to help customers answer questions online.
2) personnel door-to-door promotion
Because your customer base is mainly some of the authorities staff white-collar and boss. So in addition to advertising and marketing must be in conjunction with personnel marketing. To establish customer relations. For the authorities can go to discuss with the unit can not be in the form of welfare card to buy the consumer card. So if this channel sales is the most important, mainly through the relationship with customers, to achieve net marketing
3) regular promotions
Full product sales favorable timing: new product launches promotions, popular projects to promote the period of membership development and preferential coupon distribution. Important holiday promotions: New Year's Day, Spring Festival, Women's Day, Mother's Day, Teacher's Day, Mid-Autumn Festival and anniversary celebrations. In these festivals to hold promotional activities, the development of members and the distribution of discount coupons.
4) professional promotions
Often carry out a free school of Chinese medicine health, twice a week or once a week, the location of their own store, invite bosses, leaders, white-collar workers, health over to learn health health knowledge. Develop their own customers. One to ten, ten to a hundred, students will be more and more. The effect will be better.
Fourth, the management system
To achieve long-term development, as well as long-term retention of customers to win a good reputation. With our internal management is inseparable. Can even say, internal management is our lifeline. Therefore, the need to establish a business management system to achieve better economic efficiency.
1, daily management system, attendance system
2, incentive system, health system
3, workflow system, behavior and etiquette system
4, professional operating rules, professional service terms
5, meeting system, training system
6, personnel management, financial system
V. INVESTMENT Plan
The total investment plan for this project 10,000 yuan, through 1 year to form the scale and reputation, 2 years to reach profitability, 3-4 years to recover costs.
(a) investment scale
1, area: 200-300 square meters or so
2, layout: 1 front desk guidance hall
Chinese medicine professional consultation room, reception room 1
Professional health room: (2 people) 5, (4 people) 2, luxury single room 2, fumigation medicine bathroom 2.
Leisure tea room and product display area 1 room
Women's professional area 2 rooms.
3, personnel:
General Manager: 1 person
Professional health technicians: 5-8 people
Front desk charges administrative late: 2 people
(B) investment costs 1, indoor decoration: 100,000 yuan 2, the purchase of health facilities and equipment, furniture and home appliances: 60,000 yuan 3, advertising and publicity, opening ceremonies, public relations and promotions: 30,000 yuan < /p>
4, housing rent: 30,000-50,000 yuan / year
5, personnel wages: an average of 3,000 yuan per person / month 6, health care medical supplies, staff clothing, office supplies, water and electricity networks, etc. 20,000 monthly / yuan. (C) benefit analysis in three phases:
1, after the establishment of the museum began to operate, the first period for the input period. Need to invest in advertising, publicity, so that the need for Chinese medicine health care and health friends of our special Chinese medicine health museum has a cognitive process, the time is one year.
2, the second period for the non-return period, this period began to have members to join. The museum room began to run normally, but the income and expenditure can only break even at best, this period for one year.
3, the third period for members of the stabilization period, the return period. This period of stability of the members, and constantly new members to join, loose customers will continue to flow; health museum benefits began to rise significantly. After the fourth year of the annual 30-40% increase in efficiency and profitability.
Specific figures will be invested with the establishment of funds, sites, facilities proportional to this is not listed.
Six, the project summary
Chinese medicine is the motherland's treasure, Chinese medicine culture is y rooted in people's minds, the effect of Chinese medicine in people's minds, Chinese medicine technology, practicality, professionalism is recognized by the community, especially her natural environmental protection, non-traumatic, no drugs, side effects reflecting the mysterious effect. We utilize the celebrity effect of famous schools, famous doctors, through professionalism, technology for the need and know how to improve the quality of service for people who need health care, to achieve the profitability of the health museum, and then combined with the ** tourist resources of the flow of customers, for our health services to provide a rich source of customers. Technology to pass the brand, management out of the benefits, ** Chinese medicine characteristics of the health museum project is practicable.
Business plan? Herbal Health Club III
Creation
Unit: Chengdu University of Traditional Chinese Medicine, School of Clinical Medicine
Project Name: Herbal Health Club
Responsible: Wang Dongmei
Contact: 18782979904 Business Plan
Project Name: Herbal Health Club Responsible Name: Wang Dongmei
Team Size: 7 people
The team is composed of a number of people. > Team Size: 7 people
Affiliated units: Chengdu University of Traditional Chinese Medicine, School of Clinical Medicine
Address: Wenjiang District, Chengdu City, Liutai Avenue, No. 1166 Mobile: 18782979904
Email: 651505897@qq.com
MSN/QQ:
I. Project background
1, entrepreneurial background and a brief description of the project
2, team overview
3: profitability forecast
Second, entrepreneurial project description
Third, market research and analysis
Fourth, the development of strategic Table of Contents
V. Business Partners and Financing Plans
Sixth, the key risks, issues and Assumptions
1. Key Risk Analysis
2. How to cope with or avoid risks and problems
VII. Sales Analysis
1. Pricing Strategy
2. How to Maintain a Normal Cash Flow
VIII. Benefits the Company Can Provide, It is Assumed
Annexes
Start-up Year Financial Projections
Creative background
1. The creative background of this business plan and a brief description of the project:
The pursuit of high-grade life, the pursuit of green and healthy life, people are also increasingly focusing on health, pay attention to their families and
their own life health care, and herbal health care thus came into being. It is the use of some of the nature of the herbs on the human body conditioning, is green, environmental protection, non-toxic, harmless, natural, no side effects on the human body
health products. The herbal health club will also invite famous old Chinese doctors to sit in the hall, one-on-one understanding of the customer, consulting
counseling, to provide professional health care knowledge.
2. Team Overview:
The profession is exactly related to this, by the Chinese medicine profession, the Chinese and Western medicine profession, the medical beauty profession. Therefore, we often
deal with these herbs and plants, learn their properties, we understand their various medicinal properties and their health care
effects on the human body. We love Chinese medicine, which is a rich treasure of the Chinese people, and we hope that we can use what we
have learned to promote our national treasure. Our teachers are mostly famous old Chinese doctors who have been engaged in clinical
work for decades and have rich clinical experience. They can give us guidance and let us know more about the health care knowledge of this
herb. Our team divides the work between processing and sales, and mainly focuses on these two aspects
of refinement. Sometimes we go to hospitals in Chengdu to study, accumulate more clinical knowledge, and deal with all kinds of patients to understand their physical conditions. So that we can provide better service to our customers in the future. Our teachers can provide us with help, we can also cooperate with the school to train some family
health care personnel, they use our health care products at home can be on their own health care, save time and effort.
3. Profitability Forecast:
Easily accepted by customers. The main thing is that because of the solution to these problems more easily recognized by the partners, so three
year development plan is 3 stores. Each store initial profit of 50,000, and then the monthly supply of products for 20% profit,
According to conservative forecasts, the monthly net profit of 2,000 yuan, a conservative calculation of three years to join the profit of more than 100,000 yuan.
Description of the venture
Learn beauty maintenance, safe and green skin care new ideas. In the early stage of the business, we have specialized personnel to carry out product
raw materials procurement, mainly including health care flowers, such as lavender, tulips, lilies, etc. and probiotic herbal plants
(in the late stage we will set up their own raw material base). We have hired a number of experts in the field of medical cosmetology to form
a team of experts to develop a product based on the purchased raw materials and the relevant advanced research equipment. The products are mainly skin care products, cosmetics, featuring with some products on the market, because of its natural raw materials, green environmental protection, the effect is remarkable, easier to win the favor of consumers.
For all age groups with beauty and skin care needs, our requirement is to achieve the target of the product. Men
Women between the various age groups separated, according to the different flowers and plants in the essence of the ingredients contained in the direction of the skin care role in favor of the product matching, mining the target of the product to enhance the use of results.
In addition, our company has another significant feature: that is, the use of the product has a specific
nature. The vast majority of skin care products on the market today simply emphasize applying or spraying, while ignoring some of the more
effective ways of using them. Our company will specialize in hiring Chinese medicine experts, will be trained, the Chinese medicine in the
acupuncture, smoking and other methods into the use of the product, and free to accept the customer's consultation, in the company on-site guidance to customers
customers on the use of the product. In order to attract customers, the company set up a membership system, sales with prizes, held during the holidays, such as preferential
promotional activities and a variety of measures.
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