Time is like a white horse like the passage of time, to meet us will be a new life, new challenges, may wish to sit down and write a good work plan. How to write a work plan will not be a form? The following is my collection of "hospital planning department plan" hospital work plan, I hope to help you.
A plan overview
2, the hospital advantage: XX medical is a hospital in Shenzhen, according to the requirements of the standard construction of the third-class hospital, set of medical care, teaching, scientific research, preventive health care, rehabilitation for the integration of the largest private comprehensive modern hospital. It is the designated hospital for medical treatment in Shenzhen, the hospital for 120 emergency network in Shenzhen, the designated hospital for industrial and commercial insurance in Shenzhen, and the designated hospital for commercial insurance in Shenzhen. The hospital is located near the sea, with beautiful scenery and elegant environment. It has all kinds of advanced diagnostic and treatment equipment and excellent technical personnel team.
3, the hospital's disadvantages: relative to public hospitals, private hospitals lack of credibility, the talent team is not stable enough, the start is late, brand awareness is not high, the location of the community environment is not mature, the transportation is not convenient.
4, rival analysis: 1, Baoan People's Hospital, the city's eighth people's hospital, the Southern Medical University Affiliated Shenzhen Baoan Hospital Advantageous Features
a, advantageous features of the long-term business, is the Baoan market, one of the oldest hospitals.
b, superior geographic location, located in the old city of Bao'an, high population density, easy access to medical care.
c. High level of medical care.
d, has a stable . Attendance crowd
2, Xixiang People's Hospital Guangdong Medical College teaching hospital, sky-high transformation for patients to provide a more comfortable treatment environment advantageous features
a, geographic location
b, better quality of service
c, weekly
two, five Bao'an Daily Newspaper health section <
d, Baoan's old hospital, there are more fixed service population.
3, Women's and Children's Hospital advantageous features
a, outstanding expertise
b, superior geographic location
4, the Sunshine Group Spring Hospital
Advantageous features:
a, geographic location is located in the 107 National Highway, opposite the Highway Bureau
b, strong advertising has the group's subordinate heroes Advertising Company For its promotion, advertising investment in the early stage alone is good to say more than 1 million yuan
5, publicity objectives: the first target group - Shenzhen Guanwai, including Xixiang town Xin'an town and the widest audience in the vicinity of the second target group - the widest audience in the Guanwai.
6, advertising effect: to improve the hospital brand awareness, reputation, in the community to form a good brand effect. 7, sales promotion: fully publicize the hospital's brand image, including the corporate brand image and the brand image of each department. Highlight the medical advantages and service quality of each department of the hospital. Through the relevant public service advertising campaign to enhance the hospital's reputation in the minds of the audience.
8, the direction of advertising: in the choice of advertising to take full account of the hospital's social image, the choice of media rather less than indiscriminate, seeking precision and excellence. The various time slots, the media to have a full comparison of the consideration. The first thing you need to do is to choose a good image and an advertising medium that has a high advertising effect.
Third, the specific content of the plan
XX medical from the establishment of so far has gone through a year, through the past year's advertising, XX medical brand in Bao'an also has a certain degree of visibility, basically has completed the brand of an introductory period. 20xx our advertising will be a brand will be the initial maturity of the process. In this process, our advertising plan should focus on the following aspects:
1, every quarter with the Social Security Administration jointly organized a large-scale public welfare lectures, to establish a XX medical public welfare image in the public, and improve the social reputation.
2, the hospital image spokesman: the hospital image spokesman, used in the print media publicity. 3, the hospital's peripheral layout of the silhouette lights, in order to strengthen the neighborhood and the public's impression of XX Medical. 4, in the hospital outpatient clinic on the fourth floor to set up a "children's happy place". 5, the hospital added a number of customer opinion boxes "Your opinion is the power of our progress. 6. Employ or deploy "care ambassadors", whose main task is to bring the "message of care" to each customer, such as taking the initiative to greet patients, answering questions for customers, recording opinions, etc.. 7, bus body advertising: in the main road in Baoan put a certain amount of bus advertising.
8, large outdoor billboards: an outdoor billboard in the vicinity of the Nantou Pass, Bao'an major road to place 2 to 3 large outdoor billboards do not repeat the guidelines with the road signs, one is to play a role in publicity, the second can also be used as a guide to the function of the road signs.
9, radio: title a traffic channel radio program, covering the car family.
10, TV ads: Baoan TV Emerald Channel broadcast several times a day 1-minute hospital ads, to strengthen the XX medical brand impression in people's minds. Such as the launch of a series of advertisements, hospital image - macro capital and super quality humane service; hand sweat treatment center ---- one day to remove the plague of sweaty hands; Obstetrics and Gynecology VIP area ---- so that the wife to do a happy woman; ear, nose and throat ---- a hairline treatment of hearty disease.
11, Bao'an Daily News weekly in the form of soft open a health topic column, deepen the public's knowledge of XX medical.
12, 1.1 New Year's Day, the hospital environment should be arranged accordingly, such as in the main entrance to do two large lanterns, banners and so on to make the festive atmosphere.
13, to further improve the hospital's guidance system.
14, a week before the Women's Day in Bao'an Daily and Shenzhen Evening News to do 3 to 4 issues of Obstetrics and Gynecology soft promotional advertisements
15, 5.1 in the city of Bao points held a large-scale clinic activities Health Express into the community, invite the media to make relevant reports, and issued a small manual of health and general knowledge of nursing. To improve the hospital's visibility and reputation among the public.
16, the annual Father's Day and Mother's Day are to "show filial piety, send Mom and Dad physical examination more intimate" as the theme of the organization of promotional activities, and each of the Bao'an Daily News out of the two issues of graphic ads.
17, organization and planning "5.12 Nurses Day love action", publicity in the hospital, in the name of the President of the hospital patients sent a set of blessings for early recovery cards and a number of candies, in order to enhance the feelings of doctors and patients embodied in a humane care and in the hospital of the various elevators and widely posted posters in the hospital. Hanging banners in the hospital. And this is the content of a short newsletter published in the Jing Daily.
18, the summer vacation for teachers test fees and consultation fees for some preferential adjustments, and in the Bao'an Daily News and the crystal newspaper to do the corresponding publicity, not only set up a good image of the hospital's public welfare and pull the hospital's outpatient income.
19, organization and planning "9.20 Love Teeth Day special action", in the hospital for publicity, the hospital elevator and widely posted posters, hanging banners in the hospital.
20, 10.1 in the treasure city points held a large-scale clinic activities health express into the community, invite the media to make relevant reports, and the issuance of relevant health and nursing care small manuals. To improve the hospital's visibility and reputation among the public.
21, 11.8 Hospital Day during the relevant diagnosis and treatment of preferential activities, and with the activities of the Bao'an Daily, Jing Daily and SAR Newspaper and other media for soft advertising.