1, Project Name:
"3N" brand interpretation, LOGO design and VI image design
Remarks: "3N" has become an international registered trademark covering the United States, including the body reflective signs (body stickers), high-intensity grade, engineering grade, license plate grade, advertising grade and other levels and types of reflective film; high-brightness TC Ⅰ, high-brightness TC Ⅱ, high-brightness chemical fiber Ⅰ, high-brightness chemical fiber Ⅱ, general bright TC, general bright chemical fiber, Various kinds of colorful series of reflective cloth; and reflective signs, signs, luminous film, reflective lattice sheet, reflective leather, reflective undershirt, reflective heat stickers and other reflective products
2, the company name: Changzhou Huawei Reflective Materials Co. > 4, the company's business: Huawei Reflective Materials Co., Ltd. is engaged in the research, production, sales of a variety of reflective materials and products of professional industry and trade enterprises.
5, the company's background:
3N reflective material products, high requirements, high starting point, has always been the quality of products as the lifeblood of the enterprise, in order to produce products to meet the requirements of the customer as its own responsibility, the product's retro-reflective properties, chromaticity, glass properties, salt spray resistance, and other indicators have reached or exceeded the national standards, its appearance and some physical properties have exceeded the national standards, the product has been widely used in highways, railways, airports, ports and airports, and the product has been widely used in the production of reflective materials. The products have been widely used in the fields of highway, railroad, airport, harbor and navigation, mining, fire protection, environmental protection, advertising, vehicle license plate, etc., to make all kinds of reflective signs, signboards and billboards, as well as being used in a large number of civilian products.
Two, the design project requirements:
1. 3N brand connotation of the interpretation of the 3N brand products to reflect the value of the value of the customer and the interests of the 3N brand.
2. LOGO highlights the international quality of temperament, stable atmosphere, in line with the company's industry applications, a strong visual impact.
3.LOGO requires unique creativity, easy to understand, easy to remember, easy to recognize, it is important to reflect the characteristics of reflective materials.
4. LOGO / VI basic application design should indicate the standard word, the standard color use specification, and can provide a variety of color schemes for reference selection.
5. The successful designer shall provide the original files in AI, CDR, PSD format, which shall be vector graphics.
6. Simple VI design (please based on the basic elements of the company's LOGO, to complete some of the enterprise's VI design)
Business card design; envelope letterhead design; brochures; applied to the company's Web site LOGO; the company's program templates (e-document templates, such as: WORD templates footer header design, the program cover, PPT templates, EMAIL signatures and so on). . Vehicle stickers, in-plant signage, work clothes, work plates, etc.
7. Other applications of marketing part (such as: product brochures, investment brochures, color leaflets, KT boards, X-racks, posters, etc.)
Three.
Declaration of Intellectual Property Rights:
1. The designed works should be original, LOGO has not been registered in the State Trademark Office, the designed works are original, for the first time released, did not infringe the The design is original, published for the first time and has not infringed the copyright of others; if there is any infringement of the copyright of others, the designer will bear all legal responsibilities.
2. If the bid is successful, the designer must provide a complete program of the above required design works, including all kinds of vector graphic source files and fonts used, in order to facilitate the modification and printing.
3. After paying for the design and production of the winning design, we will own the intellectual property rights of the work, including copyright, the right to use and publish, and have the right to modify, combine and apply the design.
4. Once the design work is adopted, the ownership, modification and use rights shall belong to us, and the designer shall not use the design work anywhere else, including and not limited to the copyright, the use right, the right of publication, and the right to modify, combine and apply the design work. Once the design work is adopted, the ownership, modification and use rights shall be owned by our company, and the designer shall not use the work in any other place, otherwise it constitutes an infringement of rights, and our company reserves the right to pursue the legal responsibility of the designer according to the law.
5. After the announcement of the result of the collection, the unused works can be disposed of by themselves.
6. Participants in this design task are deemed to agree with all the above statements.