Before you recently want to buy a commodity, and then in Baidu, Jingdong or Taobao to look up a certain keyword, in fact, these behavioral data are collected, because there are a lot of people's behavioral data, everything in the background to carry out a lot of data profiling, build a user profile and the use of some of the referral algorithms, and then personalized referral, when you log on to some of the website When you log on to some websites, you will find that there are some advertisements and some of the recommendations happen to be some of the goods that you want to buy.
Two, content recommendation
Before you brush today's headlines, headlines will collect data on your reading behavior, and then according to your preferences to build a user profile or a class of your exclusive portrait, and then give you the introduction of your favorite news, let's say you have clicked on the news related to James, you will be introduced to NAB related news. Because there are many headline users, the amount of data to be analyzed is very large, and everything should be handled using big data techniques.
Three, the restaurant industry
Video profiling in the fast food industry. The company waits for the length of the column through video profiling, and then actively change the content of the electronic menu display. If the line is long, it shows the food can be quickly supplied; if the line is short, it shows those who are more profitable but the preparation time is relatively long food.
Four, education applications
Baidu brain PK human brain: big data bet on the college entrance examination essay questions. In order to assist candidates to better prepare for the examination, Baidu college entrance examination essay guessing through the past eight years of college entrance examination essay questions and essay model, massive annual lookup of the hot words of the wind and clouds, the past years of hot news and other raw data with real-time updates? Live data We conduct in-depth exploration and analysis, and use the? Probabilistic theme model Simulate the human brain thinking, reverse deduce the theme of the essay and related vocabulary, for candidates to guess the direction of the proposition of the college entrance examination essay.
Fifth, medical category
Wisdom Huai medical. The city of Huai'an selected IBM mainframe as the root architecture support for Huai'an's regional health information channel, which satisfies the needs of Huai'an in the process of construction of the root channel of the municipal regional health information channel and the construction of the information system of the residents' health records, and supports a series of Huai'an's health informatization applications such as Huai'an's municipal-level data center and the database of the residents' health records, and supports Huai'an to become a national ? Intelligent Healthcare? s model.