Suning.cn is a brand-new website platform jointly developed by Suning Shangyun, a comprehensive platform for purchasing, logistics and after-sales service, and IBM, a leading partner in the industry. Without the support of physical stores, the virtual economy is difficult to develop. The advantage of Suning B2C is that it can combine the real economy and the virtual economy for common development. As one of the best chain service brands in China, Suning has joined hands with the world's leading IBM company to build a mutually beneficial strategic cooperation situation, which has the strength to win the B2C market income to the maximum.
20 13 In March, Suning.cn held a national deployment meeting in Ning, announcing the completion of organizational restructuring in Suning.cn. In addition, Suning.cn has defined the product strategy of strengthening the advantages of home appliances and 3C products, focusing on daily necessities and department stores, and announced that it will make key breakthroughs in local life, mobile life and cloud product research and development. By the end of 20 17, China's household appliances market had reached 744 billion yuan. Suning accounts for 20% of omni-channel sales in China's household appliances industry. In 20 19, the retail sales of domestic household appliances market was 803.2 billion yuan, and Suning's market share was 22.8%, ranking first in the omni-channel market share of household appliances in 20 19. At the 20 17 National Conference, Zhang, chairman of Suning Suning Holding Group, put forward the concept of smart retail. Zhang believes that the inner essence of the real core of smart retail is the third retail revolution driven by consumption upgrading and technology wave [15]. Smart retail is to let the retail industry return to humanism and regard consumers as the core of future retail. With the progress of science and technology and the upgrading of consumption, users are increasingly demanding more humanized, personalized and diversified shopping experiences, so creating scene-based consumption has become a major trend in the new retail era [16]. In his view, in order to improve the intelligence of the retail industry as a whole, it is necessary to integrate the strength of the whole industry and all channels, break down the barriers of scenes, realize the complementary advantages between different scenes, and let each enterprise have its own position in the smart retail system and benefit from the process of smart retail.