Zhang Guorong he only endorsed 4 ads in his life, and now these 4 businesses are doing very well. They are Pepsi, Konica color film, TOYOU chocolate, everyone music fast food restaurant, life, business in order to make their own goods quickly increase exposure, basically will choose the red star endorsement, with their celebrity effect, to increase the commodity halo. So in this context, celebrity endorsement advertisements also came into being, the business also finally get market recognition.
Star endorsement of products occurring in the deception of consumer events have also occurred repeatedly, many stars in the huge money temptation and interests, conscience misleading consumers, so that they are y hurt, let a person disgraceful. These people may from then on bury their own reputation and acting road, therefore, obviously choose endorsement still need to be careful. Zhang Guorong was once alive, a lifetime of only four endorsement of the product, and later all become industry leaders, business giants, I have to say, brother selected products vision is really very unique, and his rigorous attitude has a close relationship.
The first advertisement: PepsiThis advertisement was an advertisement that my brother shot in 1988, and it was also the first advertisement that my brother took. At that time, Pepsi was just trying to enter the Chinese market, so it was looking for a spokesperson in China. And it just so happened that Leslie Cheung was on fire in China at the time, so Cheung became Pepsi's first choice. Although nowadays the spokesman of Pepsi has changed for many generations.
But to say the most people miss the most is estimated to be the number of Zhang Guo Rong for their endorsement of the advertisement it! And very interesting is that year's brother seems to borrow this advertisement. Had and Mike Jackson "fire in the air", because at that time the brother is responsible for the Asian spokesman for Pepsi. The company's main goal is to provide the best possible service to its customers," he said.
This is also an alternative "firefighting". Although I do not know when Zhang Guorong endorsed this advertisement for Pepsi. The sales volume is how much, and Mike Jackson's Pepsi sales volume is how much. But it's still interesting to think about. Pepsi also opened up the Chinese market and became gradually recognized and sought after.
The second one is: for Konica color film endorsementKonica color film is said to be the reason why they will find the endorsement of Leslie Cheung. Here there is a very interesting little story, it is said that in that year Konica color film executives. When looking for a spokesman, I overheard a song "Monica" sung by Leslie Cheung. After seeing the name of the song just, at that time Konica color film executives.
The name of the song, the English abbreviation and their own company's English abbreviation is very similar. So immediately decided to find Zhang Guorong to their company endorsement. So we saw Zhang Guo Rong standing on the stage singing the song "Monica" later on. And there was a female fan who took photos of Leslie Cheung frantically on the stage. As a result, the camera was halfway through taking pictures, and the film was not enough, so when he saw this situation, he immediately threw out a roll of Kodak. Immediately dumped a roll of Konica color film to which female fans. And in Zhang Guo Rong endorsement after this advertisement, the company's film sales are also soaring. With the development of science and technology, film was gradually replaced, Konica also began to transform, and now this company in the printer, medical equipment has been very good results.
Third: TOYOU Chocolate AdThis ad was filmed in 1989, which was just the year after Leslie Cheung's commercial for Pepsi. It is said that his brother was in the days before he was the face of TOYOU Chocolate. The chocolate brand's sales market in South Korea was dismal, even if it was described as anonymous.
And back then, I don't know if the owner was able to do the math, after seeing the fame of Leslie Cheung. They chose to give it a go and not only used a huge endorsement fee to hire Leslie Cheung to endorse them. Also let Zhang Guo Rong in the shooting advertisement sang a "lonely night". So the advertisement immediately became the first choice of young Koreans in love. At the same time, the company also became the famous leader of Korean chocolate. Nowadays, this kind of chocolate is still the first choice of those who like to eat chocolate.
Fourth: Café de CoralThe reason why Leslie Cheung endorsed this advertisement was purely out of favor. This is because the restaurant is a restaurant personally controlled by his good friend Wong Jim. After all, earlier in the two more than once in front of the public play big ambiguous. For example, in the scene above, Huang Zhan and Zhang Guorong almost kissed each other.
While the two are on good terms but there is still a feeling of spicy eyes when they play like this. Once someone asked Zhang Guorong why every time he met with Huang Zhan, he had to be "forced to kiss" by Huang Zhan. Zhang Guo Rong jokingly said: "Every time Huang dip want to kiss me, and I always think of his side of Lin Yanni, there is no precautionary" this plausible answer, although it does not explain what, but also see two people relationship is really good. So Huang Zhi opened the restaurant, Zhang Guorong how can not contribute. After the endorsement of Leslie Cheung, fast-food brand Café de Coral's popularity has risen rapidly, we have to sigh, Leslie Cheung is indeed very far-sighted
We should know that earlier, the brother was in 1993. There was a media asked him why he took so few advertisements, at that time, brother said: "Someone wants to find me to shoot a drink advertisement. You can, but you have to convince me first, what's so great about that drink? ...... I'm more picky about making commercials than I am about making movies, because I feel that if I'm going to recommend a product, that product has to be accepted by me first, otherwise how can I recommend it to others?" Only endorse something that feels right to you and then push it to your fans. It's no wonder that these companies have had their own brilliant success after Cheung's death. Pepsi, in particular, is now the dominant player in the beverage world as well.