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TCL refrigerator, is TCL refrigerator refrigerator products collectively, trademark name "TCL", series of products are mainly TCL brand refrigerator, washing machine, freezer and so on.
I. Introduction
TCL Home Appliances (Huizhou) Co., Ltd. is one of the pillar industries of TCL Home Appliances Industry Group, founded in 1998. It mainly undertakes the development, production and sales service of TCL brand refrigerators, washing machines and freezers. The division now has more than 3,900 employees and a marketing team of more than 2,000 people.
Second, R & D and production
In 2004, TCL Group and Toshiba in the South China Sea *** to build a refrigerator and washing machine joint venture, the cooperation will enable TCL to *** to enjoy Toshiba in the field of ice-washing product research and development technology and manufacturing management experience; at the same time, TCL has also strengthened its own productivity, investment in Qingdao to set up refrigerators, freezers, independent R & D and production base, investment in Cixi and other places to set up a washing machine production base. TCL has also strengthened its own productivity construction by investing in an independent R&D and production base for refrigerators and freezers in Qingdao, and investing in an independent R&D and production base for washing machines in Cixi.
April 17, 2013, TCL planning to spend 7 billion yuan to build Asia's first-class Hefei ice washing home appliance industrial park grand start! Together with Germany, Asia-Pacific and other first-class R & D design team and the domestic first-class ice washing manufacturing management team, to create a comprehensive world-class R & D design and industrial manufacturing capacity, focusing on the development of intelligent, energy efficient, high-end health refrigerator, washing machine products; is expected to have an annual output of refrigerators, washing machines, each 4 million units, the annual output value of more than 20 billion yuan.
Three, market performance
Since 2008, TCL white goods deep grasp of opportunity, solid foundation, the overall business, with amazing speed and rapid development, sales growth, sales scale climbing, five consecutive years of average annual year-on-year growth of more than 40%; in the environment of the white goods industry as a whole declined sharply in 2012, TCL white goods to realize the counter-trend uptrend, 42% year-on-year growth, ranking first in the industry. Year-on-year growth of 42%, ranking first in the industry, and become the leader of the domestic ice washing industry growth. Over the past five years, the overall market share of TCL white goods increased five times, the overall sales scale has jumped to the forefront of the industry, becoming a glittering growth star in the ice washing industry.
As a brand in the home appliance change in the rapid progress, TCL white goods adhering to the market as a guide to the market concept, adhere to the channel to win, has launched the "Starfire Prairie Fire Program", "thousands of counties and towns project, "Specialty store" construction, "Battle County" channel strategy and "100 strong, 1,000, 10,000 stores" customer enhancement project, the implementation of refined business management and operation mode of the channel, comprehensive Channel development and maintenance construction, and constantly deepen and strengthen the channel foundation work, to achieve sustainable growth at all levels of the channel, so as to build the ice washing industry first-class channel, to realize the manufacturers to work together, mutually beneficial *** win *** with the joy of sharing the growth of the TCL Ice washing. 2013 January-June, TCL white goods overall sales performance continues to maintain good growth momentum, the overall sales volume exceeded 2 million units, TCL refrigerators, washing machines year on year. TCL refrigerator, washing machine year-on-year growth of 39.66% and 44.42%, respectively, continue to lead the industry growth.
Four, major events
1, 1998, TCL Group not only white goods industry from the color TV set aside to become an independent business unit, white goods up as one of the three leading industries.
2, 2003, TCL white goods sales in 2003 compared with the previous year increased by 40%. Among them, refrigerators grew by 56%, while automatic washing machines grew by nearly 90%.
3, November 2004, TCL and Toshiba hand in hand, will be able to **** enjoy Toshiba's existing refrigerator, washing machine technology achievements, TCL will be able to synchronize with Toshiba to launch the world's leading refrigerator, washing machine products.
4, in 2004, TCL and jingdezhen city, jiangxi province industrial investment company, a joint venture established TCL home appliances (jingdezhen) co. 2005 end, TCL white goods *** apply for 57 patents, of which 4 invention patents, utility model 21, appearance patents 32.
5. In 2012, the domestic sales outlets of TCL Multimedia and TCL Home Appliances (White Goods) Group rose to 30,000 from more than 10,000 last year, of which the number of TCL branded stores will rise to 3,000 from 800 in 2011.
6, 2013 TCL Home Appliances (Hefei) Industrial Park project, in Hefei City, Feixi County, Peach Blossom Industrial Park held a groundbreaking ceremony. The groundbreaking of the project marks the official launch of TCL's mid- and high-end ice washing production line project.
V. Functional and technical advantages
1, top energy-saving technology, constant temperature lock cold low power consumption
Adopted Hennecke foaming equipment imported from Germany, the foaming is completed in the vacuum environment, so that the foaming layer is more uniform, the adiabatic coefficient of heat is lower, and the density is much lower than the industry standard; foaming layer has good thermal insulation properties, thermal insulation performance increased by 8%, and it can comprehensively isolate the refrigerator inside the cold and the external environment heat mutual infiltration. The heat insulation performance of the foam layer is improved by 8%, which can fully block the cold air inside the refrigerator and the heat from the external environment.
2, optimized energy-saving software, cold distribution is more reasonable
Computer simulation design refrigeration system, through the intelligent software, simulation of the actual state of operation of the refrigerator, the establishment of a three-dimensional model, combined with the analysis of fluid dynamics, load distribution and air circulation, optimization of refrigeration between the length of the components and the diameter of the pipe, and effectively improve the refrigeration efficiency, energy-saving nature is more than one.
The same compressor, in the foaming material matching, negative pressure foaming technology, three-layer multi-airbag door seal, refrigeration system layout and LED cold light electrical system and other system optimization combination of matching, TCL energy-saving refrigerator the lowest power consumption of 0.25kw/24h.
3, precise temperature control, wide range of variable temperature system
TCL precise temperature control system, the use of intelligent Dynamic cooling technology, directly hidden in the temperature zones ***5 temperature sensing head can sense any slight change in the temperature inside the refrigerator. The temperature inside the box can be accurately set to "degrees", automatically sensing and regulating the refrigerator temperature changes, giving the food a precise temperature setting, take care of the nutrients are not lost. Sensitive probe automatically senses the temperature inside the box, the central control system synchronized digital processing and monitoring, appropriate distribution of cold, reduce internal consumption and more energy-saving.
4, exquisite energy-saving technology, everywhere to save power not waste
Use the world famous brand of Italian companies produce FRIGUS-N new generation of vacuum and HC refrigerant charging equipment, precise filling refrigerant, error is less than ± 0.5g, to ensure that the optimal amount of refrigerant, refrigeration system, high efficiency and stability, naturally more energy efficient. Refrigerant filling too much or too little will increase energy consumption, TCL refrigerator with advanced technology, precise filling of the optimal amount of refrigerant, the error is controlled at ± 0.5g, while the industry ± 2g error, the gap can be seen.
5, triple cycle refrigeration system
TCL refrigerator adopts triple cycle refrigeration system: on the basis of the original 2 evaporators, an additional back auxiliary evaporator and sub-evaporator, realizing the freezer up, down, left, right cycle refrigeration; refrigeration is more rapid, energy-saving and more energy-saving.
TCL refrigerator products popularized double evaporator, freezer as well as the inner liner in the double evaporator and the new design, the heat dissipation area is larger, the heat dissipation effect is more pronounced, the formation of three-dimensional cold flow supply freezer room, so that the food quickly reaches the set temperature, the effect of preservation of freshness is more rapid, more pronounced, more natural. Increase the evaporator at the bottom of the refrigerator box, increase the heat dissipation area of the product, so that the cold flow in the freezer room is more uniform, the cold is more sufficient, the cooling is more rapid, the cooling effect is better, so as to achieve energy-saving and power-saving effect.
Six, price advantage
1, TCL BCD-181KZ50 181-liter double-door refrigerator (silver gray) Price: ￥ 1098.00
2, TCL BCD-223KD3 223-liter three-door refrigerator Starlight Silver Price: ￥ 1599.00
3, TCL BCD-201B61 Brushed Red three-door Refrigerator price: ￥ 1799.00
4, TCL BCD-192K52 192-liter double-door refrigerator Shining Silver Price: ￥ 1398.00
5, TCL BCD-198KND3 198-liter double-door refrigerator White Gardenia Price: ￥ 1498.00
6, TCL BCD-176KRA3 176-liter Double-door refrigerator (silver gray) Price: ￥ 1499.00
7, TCL 188KRA3 188-liter three-door refrigerator silver gray Price: ￥ 1599.00
8, TCL BCD-222KD3 222-liter three-door refrigerator (flash white silver) Price: ￥ 1499.00
seven, the refrigerator temperature adjustment
Refrigerator ( TCL's) inside wall there is a rotary button is from 0-7, this is the refrigerator temperature controller, 7 most frozen, to -18 degrees, its role is to set the temperature of the refrigerator to the temperature of different food preservation needs. Direct-cooled double-door refrigerator, it directly controls the freezer, the temperature of the freezer is with the freezer temperature in a certain proportion of indirect control, in the range of 4-15 degrees.
Eight, warm tips
Choose a refrigerator not only to pick the quality of the product, but also to consider the brand's after-sales service, after all, home appliances after a period of time is prone to failure, is in need of repair, so the after-sales service is also a very important part.