Can change the design style, such as Korean design style characteristics can be referred to
No matter what the poster design, the most intuitive is the visual effect, must catch the eye, in the first time people's attention, such as pictures and text interspersed with the color and space reasonable collocation
And then there is the Color matching, it is the most prominent part of the Korean design style features oh! In Korean design, the general color can be by way of shades or complementary expression of chic beauty, and then with the simple elements of painting, the overall dignity and elegance, very atmospheric. Designers also often use warm and cold colors, intermingled with each other, such as bright yellow, will appear very cheerful sunshine, and then with cold tones, will make people bright, will not appear to be abrupt, but looks very comfortable feeling. In addition, the most important point of color matching is to match according to the nature of the product.
For example, general digital, sports equipment, men's clothing, watches, etc., these products need to show the sense of texture and atmosphere, as well as the consumer object is mostly male, then the yellow and good-looking are not suitable, more suitable for low brightness colors such as black, gray and white with to show their quality.
Korean design style characteristics of the last link is white, white is a university question oh! If the white is reasonable, then it can also highlight the level of space ah! White in Korean design is very common, to highlight the simple and fresh design style, the proportion of white must be grasped, if the white space is too large, it gives a person empty or no theme of the tedious feeling, destroying the overall balance, greatly reducing the final effect.
The so-called white space is a large area of nothing to put? In fact, no, in fact, the Korean design referred to in the white space may be a piece or a few pieces of varying sizes of the blank. Or more subtle white, such as a light color block, or a small landscape, or a leaf and so on.
The above is the Korean wind design small hand redtrans_cs sister's opinion, and attached to some of the poster design I do
Poster design has those specific elementsone, the theme is clear
second, the focus of the text is prominent (the bold bold, the red red red red)
three, in line with the habit of reading
four, the shortest possible time to stimulate the desire to click. The shortest time to stimulate the desire to click (might as well do a thinking to try)
Fifth, the color should not be too eye-catching (can not be too flowery)
Sixth, the number of products should not be too much
Seventh, the number of information to be balanced to leave a space (leave a space to make the picture and the text to have breathing space)
Eighth, the design of the Banner
1, highlighting the product and its features, using an attractive Products and their characteristics, the use of attractive promotional terms appropriate to weaken the company's name and logo
2, the picture is not the more the better, highlight the key points, the necessary product description can not be less
3, reasonable arrangement of the screen content, highlighting the key points, the necessary product description can not be less
4, the color should not be over-exaggerated, and strive to create a pleasurable comfortable sense of sensory experience
Poster design features
1, large size
Poster posted in the public **** place, will be subject to the surrounding environment and the interference of various factors, so it must be a large picture and prominent image and color in front of people. The screen size of the full open, folio, long three open and oversized picture (eight full open) and so on.
2, far-sighted strong
In order to make people come and go in a hurry to leave a visual impression, in addition to the size of the large, poster design should also be fully embodied in the positioning design principles. With prominent trademarks, logos, titles, graphics, or contrasting colors, or a large area of blank space, or a concise visual process to make the poster posters become a visual focus. Posters can be said to have the typical characteristics of advertising.
3, high art
On the posters as a whole, it includes commercial posters and non-commercial posters of two categories. Among them, the commercial posters in the form of specific artistic expression of photography, modeling realistic painting or cartoon form of expression is the main, leaving consumers with a real touching picture and a sense of humor.
And non-commercial posters, the content of a wide range of forms, rich in artistic expression. Particularly cultural and artistic posters, according to the theme of the advertisement can give full play to the imagination, to give full play to the artistic means. Many painters in pursuit of formal beauty are actively involved in the design of posters, and in the design of their own painting language, designed in different styles and forms of posters. In line with the content of the advertisement, there are connotations, pay special attention to the rhyme of the text layout, the material to use vector or high-definition picture material name: creative poster design template
Pixel size: 3561 × 5337, etc.
Number of pictures: 148
Materials format: JPGPSD
File size: 13.29G
All are layered files, all of which have been used in the design of the posters. All are layered files, can be used in any combination, from the poster design without asking for help!
,Full visual impact can be achieved through the image and color
2, the poster expression of the content of the refined, to seize the main demand point.
3, the content should not be too much
4, generally picture-based, copywriting as a supplement
5, the theme of the font eye-catching original publisher: MAC does not fall in the twilight
Project Design 3: Poster Design (Question 2) a poster function of the poster's most basic and important function is to disseminate information, especially commercial posters, act as a role in the transmission of information about the goods, so that the consumer and the manufacturer of goods. So that consumers and manufacturers can save time, timely solution to a variety of needs. For enterprises, with the continuous improvement of the level of science and technology, products and products of the intrinsic quality of the difference is getting smaller and smaller, the enterprises are also paying more and more attention to the competition in advertising, posters as a kind of effective advertising media, can be used to set up a good corporate image, improve product awareness, open up the market, promote sales, and benefit the competition. Second, the poster design to consider the factors 1, the purpose of the poster? 2, the target audience is who? 3, their way of accepting how? 4, other types of products in the same industry, how the poster? 5, the poster reflects the strategy? 6, creative ideas? 7, the performance method? 8, how to combine with the product? Third, the performance of the poster design 1, through the picture and color to show the full visual impact 2, the poster to express the content to be concise, to seize the main demand point 3, picture-based copy as a supplement, the content must not be too much 4, the layout can do some artistic treatment to attract the audience 5, the theme of the text should be eye-catching and prominent 4, the poster design of the other matters for attention 1, the activities held in the class of the poster must be specific Real write the location, time and main content of the event. The text can be used in some encouraging words, but not exaggerated facts. 2, the poster description of the text requirements of simple and clear, short and concise. Five, the specific requirements of the poster design 1, format trifold ads for the A4 format, size 285mm × 210mm, the standard size of the poster for the 540mm × 380mm. this design can be produced according to the A4 format, taking into account the amount of data in the document can not be too large, set the resolution of pixels / inches, bleed bit 3mm, only the production of a single-sided can be. 1. full visual impact
The use of color in poster design is particularly important, is the most important part of the poster interface style, because the color can form the strongest impact on people's vision. Successful poster color design can highlight the style of the poster, strengthen the theme, attract the viewer to stop and deepen the impression. The color design of the poster should make its hue and the theme of the poster coordinated to meet the different needs of the viewers. Can be mastered from the following aspects.
2. clear theme
Poster design is certainly unlimited space for imagination, but even so can not be empty, there must be a clear direction. Poster design is to convey the target information, stimulate the audience. However, if the target group is not clear, it is difficult to design a poster that meets the psychology of the target audience. Before you start to prepare a poster, you should first determine who you are designing for. It is important to be clear about the target audience.
3. Appropriate white space
The design goal of each poster is very clear, it needs to reach the user at some point, the vast majority of posters are hoping to attract users to do something, such as concerts and movie posters, they need to see the poster users into consumers. And to create a visual focus, much depends on reasonable white space.
4. Quality Typography
The typography of a poster follows the same principles as typography elsewhere, in that it's not compatible with a dozen different fonts. However, you can use bolder and more flamboyant fonts, and use techniques that you feel are more expressive.
However, the use of any font and typography need to try to fit the requirements of the current project and tone, to convey the right mood. If you're a regular poster maker, you'll find it's a great way to engage your brain and design movement.
5. Creative
Creativity is the use of creative thinking to observe and understand ordinary things, make it extraordinary. Look at the things around you with the eye of discovery, or explore the origin of things with the heart of discovery. In short, infinite creativity is contained in life, waiting for your discovery.
For designers, poster design is definitely an exciting thing, because posters have a variety of forms of expression, a wide range of subjects, less restrictive, emphasizing creativity and visual language, point, line, picture and text can be flexibly combined with the application, but also focus on the plane composition and color composition.
Steps of poster designPoster is a kind of information transfer art, is a popular publicity tools. Poster design must have considerable appeal and artistic influence, to mobilize the image, color, composition, sense of form and other factors to form a strong visual effect; it should have a strong visual center of the picture, should strive for novelty, simplicity, but also must have a unique artistic style and design features.
In schools, posters are often used in cultural performances, sports, storytelling, exhibitions, parent-teacher conferences, festivals, competitions and games. The general requirement of poster design is to make people understand at a glance.
Posters are also known as posters. Is posted on the street wall, hanging in the window of the large paintings, with its eye-catching picture to attract the attention of passers-by, the 20th century in a sense is the century of political propaganda, posters as a means of propaganda at that time has reached its peak, including the two world wars, the Soviet Union revolution and the construction of the Spanish Civil War is the peak of the creation of political posters, especially in the twentieth century the first fifty years, is the propaganda posters to the golden age. Especially in the first fifty years of the twentieth century, it was the golden age of propaganda posters. In Soviet Russia, shortly after the victory of the October Revolution, the windows of the post office in the center of the capital, Moscow, were full of posters so that the public could understand the revolutionary situation from these posters in different forms of expression.
A moving poster usually contains a notice, so the theme should be clear and conspicuous, at a glance (such as xx contest, discount, etc.), and then summarize the main content, such as the time, place, notes, etc., in the most concise statement. Poster illustrations, the layout of the beautiful is usually a very good way to attract attention. In real life, there are more abstract and concrete.
Steps in poster design:
First analyze:
1, the purpose of this poster?
2, who is the target audience?
3, how about their reception?
4, how about other posters of the same type of product in the same industry?
5, the embodiment of this poster strategy?
6, creative point?
7, expression?
8, how to combine with the product?
The specific elements of poster design:
1, full of visual impact, can be achieved through images and colors
2, the poster expresses the content of the concise, to seize the main demand point.
3, the content should not be too much
4, generally picture-based, copy as a supplement
5, the theme of the font eye-catching