These are the brands that rank high in the world. These 10 names have become the names that winners beat their rivals in the competition for the most powerful brands in the world. Do you have anyone around you who uses them, or have you used them yourself.
10. GoogleGoogle is number 10 on our list of the world's 10 most powerful brands.With a brand strength of 89.5 and a brand value of $94.2 billion, Google has changed dramatically over the last few years. The aim is to improve the connectivity between people and information. The services and tools offered by Google are unrivaled. It provides excellent advertising tools and services to advertisers. It offers simple text ads, mobile ads and more. This super powerful company is responsible for search, advertising, platforms, operating systems, hardware products and businesses. Users can find endless indexes of websites as well as other online content. All content can be accessed through the search engine. Today, Google's approach is ubiquitous. Google's brand value is ranked at 2
9. NBCThere was speculation that the NBC giant would take a hit when non-linear TV services such as Amazon Membership and Netflix shot to stardom, but that hasn't hurt NBC's brand value and reach. With a brand strength of 89.7, NBC has a brand value of $16.1 billion. The brand value is ranked 72. NBC is ranked ninth among the top 10 most influential brands in the world
8. Coca-ColaCoca-Cola is the largest brand in the beverage industry with a brand value of $34.2 billion. Since its establishment in 1892 in the United States of America, Coca-Cola has been a winner since its inception. The CEO of Coca-Cola is Ahmed Kent and it is headquartered in Atlanta, Georgia. It has 123,200 employees. Coca-Cola has a strong portfolio of brands including Diet Coke, Sprite, Fanta, Coca-Cola Zero, Minute Maid, Vitamin Water, etc. The company operates through seven divisions: Europe, Eurasia and Africa, Latin America, Asia Pacific, North America, Filling Investments and Corporate. Coca-Cola has a brand value ranking of 1 and a brand strength ranking of 90.4.
7. Johnson & Johnson BabyThe baby brand is one of the big brands in the world of brands. It is quite a surprising entry into the list of powerful brands. The decline of this brand lasted for at least a year. Johnson & Johnson's parent company, Johnson & Johnson, reported a 27.6% increase in profits for the fourth quarter. The next few years could see a split in consumer products in Johnson & Johnson's baby medical and pharmaceutical device divisions. This could change the brand's position in next year's brand rankings. Today, Johnson's Baby has a brand value of $15.1 billion and a brand value ranking of 79.
6. NikeThis brand belongs to the apparel and accessories category and was born in 1964. It was founded in the United States and its CEO is Mark Parker. Nike is headquartered in Beaverton, Oregon. Nike employs 62,600 people and has sales of $32.01 billion. With a brand strength of 90.7 and a brand value of $28 billion, the brand is ranked 29th.The brand is involved in the design, manufacture, marketing and sale of apparel, footwear, accessories, equipment and services. Athletic products are designed for athletic use, but a major portion of the products designed and manufactured by Nike are for casual and leisure use. The brand sells bags, sports balls, socks, eyewear, bats, gloves, watches, protective equipment, digital equipment, golf clubs and many other sports equipment. The brand's recent venture into photo walls has boosted its popularity. This brand has more than 31 fans on the photo wall.
5. McKinseyThis consulting firm is ranked fifth among the top 10 most influential brands in the world. McKinsey's power network consists of more than 1,400 partners and 108,500 employees. The brand strength is 91.4 and the brand value is ranked 288 with a brand value of $4.8 billion. The brand is in a phase of constant change. It adapts to the constant changes in the workplace. This is the strength they believe in.
4. PricewaterhouseCoopersPwC has become the most influential brand in the financial industry, leaving McKinsey behind. It is one of the Big Four auditors, including KPMG, Ernst & Young and Deloitte. In 2015, PwC's overall revenues increased by 10% over 2014. Today, PwC has a brand strength of 91.5 and a brand value ranking of 58.PwC has a brand value of $18.6 billion.
3. L'OrealL'Oreal is a top brand. It has a huge consumer base all over the world. This brand has gained a great reputation among consumers and ranks third when we talk about the most powerful brands in the world. L'Oreal is a leading manufacturer in the home and personal care industry. The brand operates in the areas of professional products, L'Oreal luxury products, active cosmetics and consumer products. Professional products are sold only in hair salons, while consumer products offer beauty and care products for men and women. These products are available in mass market retail chains. L'Oreal's luxury line involves high-end skin and beauty products. The active cosmetics section deals with skin cosmetics skin care products. This brand is very marketing oriented. Every quarter or half year, the sales of this brand grow.
2. LEGOLEGO is the lowest valued brand in the list with a brand value of $4.5 billion, but it is also the second strongest brand in the world. The brand strength of LEGO is 91.6 and the brand value rank is 324. LEGO is a quite popular brand but for some reasons it failed to reach the top of the list. One of the biggest reasons that kept this brand away from the top position of the most influential brands is the PR failure. In addition, the German regulator fined the big brand for trying to prevent retailers from offering discounts on its products. Recently, LEGO became one of the world's most powerful brands
1. Walt DisneyWalt Disney is the undisputed king of the branding world. It is the most powerful brand in the world. Walt Disney was founded in 1923 and belongs to the broadcasting and cable television industry. It was founded in the United States of America. Walt Disney is headquartered in Burbank, California. The media giant operates through five business segments, namely, media networks, studio entertainment, interactive media, parks and resorts, and consumer products. The recent success of "Star Wars" has catapulted this force into the sky, but it would be wrong to credit Star Wars alone for Walt Disney's success. Walt Disney has been on the road to success for years; ever since its inception. Walt Disney has a brand strength of 91.8, a brand value ranking of 24, and a brand value of $31.7 billion.