In a broader sense, society can be viewed from the perspective of "grand orientation". That is, all visual symbols and expressions used to convey spatial concepts are regarded as orientation design. Therefore, orientation design can also be text, pattern, sculpture, architecture, etc. There is no specific form. The basis of the "big guide" vision is based on the guide design is to regulate the function of society, therefore, all used to regulate the normal operation of the social area, can be regarded as part of the guide design.
For example, the Red Cross is a voluntary international rescue and relief organization developed by the field rescue, and its symbol is the graphic of the red cross on a white background, because of its good visual communication, and has been generally recognized by many countries, we gradually put the red "ten" symbol as the guiding design of medical rescue. Similarly, the corporate logo is the orientation of the enterprise, the Oriental Pearl Tower is the orientation of Shanghai, the Bank of China Tower is the orientation of Hong Kong, and the Statue of Liberty is the orientation of the United States.