Company name: Acer ('Acer' is an anagram of 'chess'. Not the base of the base) Foreign Name: acer Headquarters Location: Taiwan, China Founded: August 1, 1976 Scope of Business: Information Technology Products Company Nature: Taiwan-funded Annual Turnover: NT$573.85 billion (after the '09 merger) Number of Employees: 7,000 Market Information: Taiwan Stock Exchange 2353, lse:acid Directory
Introduction Origin of Name Brand Strategy Other Members of the Acer Group Corporate Culture Distribution Model After-sales Service Giving Back to the Community Acer and the Beijing Olympics Acer and Sports Acer and Ferrari Acer and Soccer Milestones Honors Global Business China Business Related News Wang Zhentang Reveals Acer's Three Biggest Moves for 2008 Acer Replaces Dell as the World's Second Largest Laptop Maker Acer Replaces Lenovo as the World's Third Largest Computer Maker Acer Debuts on the Global Notebook Sales Top Acer to Pay $70 Million for Renting Founder's Brand Acer Chairman Wang Zhentang Quotes Introduction Name Origin Brand Strategy Other Members of the Acer Group Corporate Culture Distribution Model After-sales Service Returning to the Community Acer and the Beijing Olympics Acer and Sports Acer and Ferrari Acer and Soccer Milestones Honors Global Businesses China Business Related News Wang Zhentang Reveals Acer's Three Big Moves in 2008 Acer replaces Dell as the world's second-largest laptop maker Acer replaces Lenovo as the world's third-largest computer maker Acer debuts at the top of the global laptop sales list Acer will pay $70 million for renting the Founder's brand Acer Chairman Wang Zhentang Expand Edit Introduction Acer has an internationally operating business team that upholds the corporate philosophy of "Innovation and Care". In recent years, acer's PC shipment growth rate has been among the highest in the world, with consolidated revenue of US$14.06 billion in 2007, a global workforce of 7,000 employees, and products sold in more than 100 countries. acer's unique new distribution model, as well as represents the caring technology and caring culture, has successfully acer brand of high quality and price, easy to use and reliable, trustworthy image of the global and y rooted in the hearts of consumers. The origin of the name When Acer Taiwan was founded, it used the Multitech brand for more than ten years. In 1987, Acer Group Chairman Shi Zhenrong decided to give up the Multitech brand, which was worth 20 million dollars, because he thought that the company should modify its anachronistic name for different missions and tasks in the long-term development. The $20 million brand name, which Shi found to be too long and difficult to remember, as well as easy to duplicate trademarks with other high-tech companies, was redesigned, vowing to make it a world-renowned brand. In the first change, the left half of the trademark is an "arrow" logo, representing impulse and speed, the right half is a shiny diamond, representing solidity and value, this trademark has been used for 13 years. Acer's current (2001 ~ ) logo in order to get rid of the image of the computer hardware hard and fast, Acer computers have been using the 13-year corporate identity system in March 2001, the first time the company has used this system. Identification system in March 8, 2001 was officially changed to acer, in which the English letter capital A was changed to English lowercase a, e to streamline the image font to shape Acer's new image in the network era. Because the Acer logo gives the outside world the impression that it is mostly angular hardware, in order to conform to the new image of the network era, it was decided to change to a streamlined image font, and create a new kingdom in the network era. the name Acer was screened from more than 40,000 names by the use of computers in those years, and the name Acer originated from the Latin character, which stands for distinctive, lively, insightful, keen and energetic, and Acer also originated from the word ACE (Ace). the root of the word ACE (ace), which stands for extremely outstanding character, all qualities that Acer strives for. Edit Brand Strategy The Acer Group did not start out as one of the world's top two PC manufacturers, but after years of layout, completed a multi-brand layout to 2009 before finally achieving impressive results. Become a solid global top 2 PC manufacturers. Acer Group includes the following PC brands: acer, Gateway, Packard Bell, emachine, Founder (Founder). As well as PDA and portable device brand Yitian. acer in Europe and Africa occupy the absolute first ranking, Gateway (Gateway) brand in the United States to occupy the third position in the market, Packard Bell also for Acer in Europe to occupy a place. Acer's multi-brand strategy has now highlighted the significance of visionary market. acer's market in China should not be underestimated, with better heat dissipation and higher performance in the same configuration and performance of the notebook. Edit Other members of the Acer Group Acer, Spreadtrum, Third Wave, Jianzhi, NetWise, LeCai and Apacer, with a total of 6,590 employees worldwide. Acer is an international company specializing in the marketing of information products and services. It is mainly engaged in the research and development, design, marketing and services of its own branded desktop computers, notebook computers, servers, LCD monitors and digital home products, as well as the development of channel business and micro-giant electronic service business. At this stage, the company aims to build on its successful management experience in Europe and the U.S. and expand its new distribution model to other regions, with the hope that acer will become one of the world's top three PC brands in about three years. Under the company's service culture of "Creative Care", Acer's consolidated revenue reached more than US$7 billion in 2004, and its products were marketed in more than 100 countries around the world. 2005 saw Acer rise to become the world's fourth-largest personal computer (PC) brand. In 2005, Acer became the world's fourth largest PC brand, with notebook PCs growing rapidly, becoming the world's third-largest notebook PC brand in the fourth quarter of 2005, and ranking No. 1 in 17 countries around the world, including: Europe - Italy, Spain, the Netherlands, Belgium, Austria, Denmark, Russia, the Czech Republic, Poland, Slovakia, Romania, Hungary, the Ukraine, and Portugal; and Asia-Pacific - Malaysia, Indonesia, and Thailand. Acer has also been honored as the Reader's Digest Best Computer Brand in Asia for seven consecutive years since 1999. Main Businesses: Acer is mainly engaged in the research and development, design, marketing and service of its own branded desktop computers, notebook computers, servers, LCD monitors and digital home products, as well as the development of channel business and micro-giant electronic service business. Corporate Culture Acer takes "breaking down the barriers between technology and people" as its historical mission, adheres to the humanized design as the basis, and consistently develops "Empowering Technology" caring technology. In order to provide consumers with easy-to-use and reliable products, especially for the actual needs of consumers, Acer has successfully developed more simple and convenient operating interfaces, and provides a variety of practical options for users to easily set up their PCs. Acer has successfully developed more easy-to-use interfaces and provided a variety of practical computer setting options, so that users can easily manage their machines, enjoy the fun of high technology, and improve their quality of life. With 30 years of rich accumulation in the IT industry, Acer's product technology and product quality are in the leading position in the world. 2003 launched the third generation of Aspire home computer products, home mode to a new peak; for notebook products, Acer continues to strengthen the "ultra-thin and ultra-light is the mainstream" development trend, from the 1 yuan coin to the 50-cent coin product thickness changes, reflecting Acer's "thin, light, and light" products, which are the most popular products in the world. In 2007, Acer captured the new demands of consumers: the separation of the home and business notebook markets became more and more obvious, especially in terms of the appearance of further segmentation of home and business notebook products, which truly meets the new needs of consumers and leads the new technology fashion with a brand-new image. In the second half of 2005, Acer China followed in the footsteps of the rest of the world and began to adopt a new distribution model by introducing two national distributors, Ingram Micro International and Digital China, to leave sales, logistics, and capital flow to the channel partners, while focusing on product development and design, branding, and after-sales service. With it is in the channel, IT stores, strong brand promotion and efficient and pragmatic brand marketing strategy for the majority of consumers. Edit this section of the distribution model acer to "break the barrier between science and technology and people" for their own historical mission, adhere to the humanized design as the basis for the persistent development of "Empowering Technology" caring technology, in order to provide consumers with easy to use, reliable products, especially for the actual needs of consumers, the successful development of more simple and convenient interface to provide a variety of practical computer setup options for users, so that the user can use the computer to set up a variety of options. In order to provide consumers with easy-to-use and reliable products, acer has successfully developed more simple and convenient operating interfaces and provided a variety of practical computer setting options, so that users can easily control the machine, enjoy the fun brought by high technology, and thus improve the quality of life. acer has been in a leading position in the world in terms of product technology and product quality by virtue of its rich accumulation in the IT industry over the past 30 years. the launch of the third-generation of home computer products of Aspire in 2003 elevated the mode of home use to a new peak. acer continues to strengthen the "ultra-thin and ultra-light is the mainstream" of the development trend, from the 1 yuan coin to the 50-cent coin product thickness changes, reflecting acer's "penny will fight" spirit and always leading the technological strength. 2007, acer captured the new needs of consumers: the home and business notebook market is increasingly clear, especially from the appearance of further segmentation of the notebook market, and the product quality is the world's leading technology. In the second half of 2005, acer China followed in the footsteps of the world and began to adopt a new distribution model by introducing two national distributors, Ingram Micro International and Digital China, to hand over sales, logistics and capital flow to channel partners and focus on product development, design, branding and marketing. The company only focuses on product development and design, brand marketing and after-sales service. With the strong brand promotion in the channel, IT stores and the efficient and pragmatic brand marketing strategy for the majority of consumers. Edit this section after-sales service acer China after-sales service management headquarters is located in Shanghai, under the jurisdiction of the regional management center for Shanghai, Beijing, Guangzhou, Wuhan, Chengdu, Shenyang, Xi'an, Hong Kong, *** there are 533 service stations, distributed in 216 cities in China. The management team with international management experience and local operation skills leads a team of nearly 100 senior engineers to provide Chinese consumers with "professional, caring and timely" quality services and solutions through the nationwide service network, including product hardware warranty, technical support, desktop on-site repairs, component sales, online e-service, service hotline, ITW (International Traveler's Warranty) and so on. Editorial section Return to society Over the years, Acer (China) not only focuses on its own development, but also pays more attention to its own income back to the community. In 1996, Acer donated 120 sets of computers to each of the four universities in the country, and at the same time set up an Acer computer training center to improve the aging of computer equipment, the lack of teaching machines; in 1997, Acer became the main sponsor of the second World Women's Table Tennis Championships, and provided $80,000 in recognition of outstanding athletes contributing to China's table tennis; in 1998, Acer (China) became the main sponsor of the Second World Women's Table Tennis Championships. In 1997, Acer became the main sponsor of the 2nd World Women's Table Tennis Championships, providing $80,000 to recognize outstanding athletes for their contributions to China's table tennis cause; in 1998, Acer signed a contract with the Asian Committee to sponsor the 13th Bangkok Asian Games, providing all the computers for the Games and the integration of the information management system, with the cost of the hardware and software equipment exceeding $10 million. In 2000, Acer and the China Youth Development Foundation joined hands to organize the "Protect Mother River, Plant Public Welfare Trees" activity, donating more than 1 million yuan to the Green Hope Project and planting the "Acer Ten Thousand Mu Century Forest" in Leshan, a region with serious soil erosion in the upper reaches of the Yangtze River; in February 2001, Acer sponsored 1 million yuan to the Olympic Bid Committee for the 2008 Olympic Games in order to support the bidding for the Olympic Games; and in 2003, Acer sponsored the soccer match between Real Madrid and the Chinese Dragons. In 2003, Acer sponsored the soccer match between Real Madrid and the China Dragons. In 2004, on the occasion of the 100th anniversary of Deng Xiaoping's birth, the Central Committee of the Youth League filmed Deng Xiaoping's journey as a teenager studying abroad in France and joining the revolution, and the computers used in the filming of the whole drama were sponsored by Acer. In 2006, the Acer Care program was officially launched to provide financial support to poor students; the first phase of the program sponsored 90 freshmen from six colleges and universities in Beijing, Shanghai, and Guangzhou; in 2007, Acer Care planted trees in Miyun Reservoir in Beijing and established the Acer Care Adoption Garden; in 2007, Acer Care made donations to the Children's Welfare Institute in Shanghai and to the Liangdian Nursing Home in Guangzhou; In 2008, the second phase of the Acer Care program was launched, *** sponsoring 140 freshmen from 14 colleges and universities in eight cities, including Beijing, Shanghai, Guangzhou, Harbin, Shenyang, Xi'an, Chengdu, and Wuhan; in 2008, after the Sichuan earthquake, a donation of 3 million yuan was made to the Red Cross Society of China and the China Charity Federation for the relief of the disaster area; in 2008, the company continued to provide various assistance to the disaster area in Sichuan, including cooperation with the China Charity Federation. In 2008, Acer continued its various assistance to the disaster area, including cooperation with Intel to aid in the construction of network classrooms in primary and secondary schools in the disaster area; In 2009, Acer became a Top10 top sponsor of the 2010 Vancouver Winter Olympics and the 2012 London Olympics. Editorial Acer and the Beijing Olympics In February 2001, in order to strongly support China's bid to host the 2008 Olympic Games, Acer sponsored 1 million yuan to the Olympic Bid Committee. 2009 onwards Acer will take over from Lenovo as the top global TOP partner program for the Olympic Games, covering the 2010 Vancouver Winter Olympics and the 2012 London Summer Olympics, effective January 1, 2009. Acer announced on December 6, 2007 that it has signed an agreement with the International Olympic Committee (IOC) to become a partner for computer equipment (computing equipment) for the 2010 Vancouver Winter Olympics and the 2012 London Olympics, beginning in 2009 Acer will be a partner of the 2010 Vancouver Winter Olympics and the 2012 London Olympics. According to the agreement, Acer will be the Worldwide TOP Partners for the 2010 Vancouver Winter Olympics and the 2012 London Olympics. Since Acer has acquired Gateway, Inc. in the United States, Acer's rights and benefits from this partnership will also include the Gateway brand. Although Acer did not disclose the amount of the sponsorship, it is expected that according to the TOP sponsorship fee for each Olympic Games increased by about 10% to 20% of the cost, Acer sponsorship costs about 80 million to 100 million U.S. dollars between. Editorial Acer and Sports Acer and Ferrari acer has been the official information product supplier of the Ferrari team since 2003, and became the first Chinese high-tech brand to be on the Ferrari team. Over the years, acer and Ferrari[1] have shared the same spirit of love for new challenges and the constant pursuit of excellence in their respective industries. acer has continued to strengthen its relationship with the Ferrari F1 team since 2006, going from being the team's supplier to being a Sponsor. acer has long invested a lot of resources in sports marketing, hoping to support sports activities by supporting them. acer has long invested a lot of resources in sports marketing, hoping that by supporting sports activities, the qualities emphasized by sports, such as vitality, excellence, acumen, and perfection, can be successfully transferred to enterprises and products. In particular, the first-class program racing and information industry both focus on technology, innovation and collectivism, support for the world-class Ferrari team will help to strengthen acer's leading image. acer General Manager Gianfranco Lanci said, Ferrari team adhere to the goal, the pursuit of the first, the spirit of defying the competition, and the concept of acer's business is highly compatible with the concept of acer, so this year acer further strengthen the cooperation with the acer team. Gianfranco Lanci said that the Ferrari team's insistence on goals and pursuit of first place is highly compatible with acer's corporate philosophy, so this year, acer has further strengthened its partnership with Ferrari in the hope that the Ferrari team's high visibility will continue to strengthen the acer brand's position as a leading player in the global marketplace. acer's partnership with Ferrari includes the following products: Ferrari 1000 Notebook Ferrari 1100 Notebook Ferrari 4000 Notebook Ferrari F- 19 LCD Monitor Ferrari F-20 19 LCD Ferrari F-20 LCD acer 500 Pocket PC PDA Acer and Soccer In 1999, Acer sponsored Chinese soccer with millions of dollars; in 2007, Acer signed a multi-million pound sponsorship contract with Barcelona, the reigning European Champions Cup champion. The two-year contract allows Acer to advertise on billboards on the side of the Camp Nou stadium and on the walls of the post-match interview area. Acer will also be the club's IT supplier, and its name will appear throughout the stadium and in the players' lounge. However, Barcelona's players will only be able to print the name of UNICEF on their jerseys. Acer has also signed sponsorship deals with Italian first division team Inter Milan, and the Ferrari team in Formula One. Chronology -In 1976, Acer was founded with a registered capital of NT$1 million and 11 employees. -In 1978, Acer established the Acer Microprocessor Research Center to promote microprocessor applications. -In 1981, Acer Computer Inc. was established. In 1983, the first IBM-compatible XT personal computer was launched. -In 1984, Acer Computer Inc. was founded. -1986, successfully developed 32-bit personal computer. -In 1987, the brand was changed from Multitech to acer; Acer took the step of globalization by acquiring the U.S.-based Conpoint Computer Corporation. -In 1988, Acer Computer stock was publicly listed. -In 1991, Acer launched the second brand of Acros PC in the U.S.; the internationalization merger and acquisition failed, resulting in a deficit of NT$600 million for the first time since the company's founding. -In 1992, Acer PAC, a multifunctional personal computer, was launched, and the group's total turnover exceeded NT$30 billion. -In 1994, the Latin American headquarters was established, and the market share in Latin America jumped to No. 1; it became the world's top seven personal computer brands. -1995, Launched Aspire Multimedia Computer; Group turnover exceeded NT$150 billion. Acer was listed in Singapore. -In 1996, Acer Latin America was listed in Mexico; BenQ Computer Corporation and Acer Technology were listed in Taiwan. -In 1997, became the world's sixth largest notebook computer manufacturer. -In 1999, signed a seven-year, multi-billion dollar strategic alliance with IBM. -In 2000, Acer Group was transformed, dividing its business into development services and brand operations, ending the conflict between private label and OEM business. -In 2001, Acer Computer Inc. merged with Acer Technology Inc. -In 2002, the Acer Group was split into Acer Computer, BenQ, and Wistron. -In 2002, again ended up in the red. Released the second generation of Aspire home computers; established the Acer Value Innovation Center; launched the world's first dual-purpose tablet PC. -In 2003, Acer notebook PCs ranked second in Western Europe in terms of annual sales. -In 2004, Acer Notebook PCs replaced HP as the No. 1 notebook manufacturer in Europe. -In 2004, Acer's overall PC sales ranked fifth in the world, and jumped to first in Western Europe. -Charles Shih, chairman, retired at the end of December. -In 2005, Wang Zhentang became Acer's CEO and Ranch was promoted to Acer's general manager. Acer became the world's fourth largest PC brand. Wang Zhentang said that he would use the successful management experience in Europe and the United States as the basis for expanding the new distribution operation model to other regions, hoping that in about three years Acer would be among the top three PC brands in the world. -In 2005, on April 26, General Manager Ranch made his first visit to China. -In 2006, Acer launched the Power 1000 computer, which is only 3 liters in size, breaking the record of the world's smallest mainframe computer held by Apple's Mac mini. -In 2007, Acer sold 4.31 million units worldwide in the first quarter, with a market share of 6.8%, marking the first time that Acer rose to the top three in the world. -In 2007, Acer announced the acquisition of Gateway, the third largest computer brand in the U.S., for $710 million. After the acquisition, annual revenue will exceed $15 billion and PC sales will exceed 20 million units, making Acer the world's third largest PC maker. In 2007, Acer announced the acquisition of Packard Bell, Europe's third-largest PC maker, for 31 million euros (about $45.8 million), thus ending Lenovo's bid to acquire PB. -In 2008, Acer announced the acquisition of PDA and portable device maker Yitian Information Co. for $290 million via a share swap. -2010: On August 4, Acer Founder announced details of a partnership whereby Acer would be responsible for operating the majority of Founder's PC business. Edit Honors Acer Intelligent Navigation PDA c500 wins German iF Design Award Ferrari Notebook Ferrari 1000 & 5000 win Japan Good Design Award Acer Desktop Aspire E-Series & Digital Camera CU-6530 wins 2006 German Red Dot Design Award Acer Notebook, LCD monitor Both won the 2006 German iF Design Award Acer brand won the Reader's Digest Best Brand for the seventh consecutive year Acer Notebook PCs won the 2005 Red Dot Product Design Award Acer LCD monitors won the 2005 German iF Design Award can also be, you can try Oh