1, first of all, the company to determine the type of their own corporate promotional video, corporate promotional video is summarized as a company promotional video, institutional promotional video, image promotional video, promotional video, investment promotion promotional video, product demonstration film, product introduction film, character feature films and other types, there are for the enterprise, for the organization, for the products, for the image, for the characters, but also in a certain period of time with the use of specific activities, such as investment promotion film, exhibition promotion film, and so on. In a certain period of time, with the use of specific activities, such as investment promotion film, exhibition promotion film and so on. Determine the type of enterprise promotional video clips to invite professional promotional video production company for targeted planning.
2, ready for reference with the video material: such as with the previous material, shooting CD-ROM, etc., on the shooting environment and equipment for cleaning.
3, to write the need to focus on the publicity of the text content: grasp the purpose of the enterprise, the basic concept of the enterprise to shoot promotional videos, their own creative promotional video simple planning program, to provide the company's corporate philosophy, corporate image, corporate products and other information.
4, put forward the requirements for the shooting of corporate promotional video clips:
1), must reflect the focus of publicity shots, must show the focus of the publicity content and the scene of the brief shooting requirements. The way the LOGO appears, the scene, material, lighting, sound effects, each scene switching process and so on to put forward proposals.
2), put forward the shooting equipment used, shooting scenes, props and staffing requirements for on-site shooting.
5, put forward to the enterprise publicity video clip post editing suggestions: special effects copyright soundtrack + sound three-dimensional animation, senior voice actors and other aspects of the reasonable requirements and recommendations.
Extended information:
Shooting Methods
In most cases, the shooting of videotapes to be mainly flat. But a movie that uses flat shots all the time will make the viewer feel bland and boring. Occasionally change the angle of shooting, will make the film a lot more colorful.
There are three types of shooting angles: flat (horizontal), up (from bottom to top), and down (from top to bottom).
1, flat direction shooting
Most of the images should be shot when the camera remains horizontal, which is more in line with people's visual habits, the picture effect appears to be relatively flat and stable.
If the height of the protagonist of the filming of the root of the height of the cameraman, then the cameraman's body to stand straight, the video camera on the chest to the height of the head to shoot, is the most correct way to do, but also hold the video camera is the most comfortable position.
If you are filming a person or object above or below this height, you should always adjust the camera height and body position according to the height of the person or object. For example, when shooting the protagonist sitting on the sofa or a child playing on the floor, you should use a kneeling position or even lie on the ground to shoot, so that the camera and the subject is always on the same level.
2, from the bottom to the top
Different angles of the picture convey different information. The same thing, because the viewing angle is different will produce different psychological feelings. Looking up at a target, the viewer will feel that the target seems to be particularly tall, regardless of whether the target is a person or a scene. If you want to make the image of the subject appears taller, you can lower the camera angle tilt up to shoot. With this method to shoot, you can make the subject position is strengthened, the subject appears more majestic.
Shooting close-up images of people, shooting angle of the different, can be for these characters to bring significant changes in the mood. If you shoot with a low orientation upwards, you can enhance the image of this person as a powerful and tall person. It will make the protagonist stand out better. If the camera is set up low enough and the lens is more upward facing, it will make the person more intimidating and even the words spoken by the protagonist character will carry more weight. The audience will see such a picture, there will be a sense of oppression, especially close shots, the performance is particularly strong, the character and then slightly lower head, and even some sense of threat.
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