Many people ask me if water electrolyzer is useful or not. If it is useful, where is it useful? If not, why are so many companies producing and selling them?
First of all, the terminology: electrolytic water machine, also known as water ionizer, electrolytic water machine, etc., China's health administrative department approved by the majority of multi-functional water machine.
This machine to change our drinking habits in 1994 by the Shenyang Dongyu Group introduced from Japan, began in the form of marketing in the domestic sales, and then the country to rectify the marketing, Dongyu's sales have been affected, but let us recognize the electrolytic water and this machine.
From the late 1990s to the present, the country **** there are hundreds of enterprises began to produce electrolytic water machine, in 2001 Zhuhai Tiannian company in the way of conference marketing to make its annual sales volume soared to 150,000 units, followed by the Nanjing Zhongwei, Weihai Haole, Guangzhou Bawen, Shenzhen Haomei and so on to join in the melee, the electrolytic water machine has become a health care enterprise, especially in the meeting of marketing-oriented enterprises of the main products and profits The source of profit.
Last year, Zhang Hua of Guangzhou Lan state company participated in CCTV 2 sets of "win in China" competition, this has been obsessed with electrolytic water research aspiring young people surprisingly all the way through, won 5th place, solid in the CCTV publicity half a year electrolytic water knowledge, and attracted Jack Ma, Xiong Xiaogeng and other VC big shot favor and investment, this is the health care industry over the years to publicize the positive electrolytic water most successful model, beautiful! The model, beautiful!
If the electrolytic water industry is to be summarized and reviewed in the future, Zhang Hua's work is indispensable!
Since it's so popular, consumers should be eager to buy it, and the enterprise market should be very good! The fact is that the cruel opposite, in front of us, the production and sale of water electrolysis machine business days are not good.
Why?
The root cause is the administration of water machine health, medical function is not recognized.
China's management of such products to take the administrative approval system, that is to say, to have administrative departments to validate the product has no health care or medical function? But water-related products are currently no health care function of the test method, there is no relevant policies and regulations, and other health care products (such as health care underwear, mattresses, cups, etc.), the country does not have an administrative department responsible for such products. Enterprises want to declare the function, do not know which department to go? If you publicize the efficacy without declaring it, you may face penalties because you have no basis.
This is an embarrassment to all health care products companies.
Water electrolysis machine is lucky, the Ministry of Health to include it in the water-related products for approval and management, there is finally a mother-in-law, otherwise it is more "six godless". But ordinary water-related products are just filtration, purification, not health care, medical, which is very different from the original intention of the enterprise on such products. Helpless, hard to sell ah, if the ordinary water-related products to sell, is the arrow as a chicken feather? If sold as health products, and not recognized? This is the reason why the current functional water market is chaotic, consumer confusion.
No way? There are, Zhuhai Tiannian, Nanjing, and several other companies in their provinces to their water machine to apply to the three types of medical device certificate, the function of the problem seems to be solved, the new problem followed: the limited scope of the function of the medical device, the use of a limited range, to the "medical device" to sell to the average consumer, first of all, consumers are required to this! The problem is not at all understand, it is better to be confused.
Now we know why conference marketing is dominated by the elderly, right? Because only people of this age best meet the above criteria.
To this point, the electrolytic water machine and health care products encountered the same situation, the market demand, but can not publicize the efficacy of the enterprise has no choice but to play the ball, playing the ball is destined to be at any time will be spot-checked, exposed, complained about ......, the serious point, the administrative department and then a bulletin, the enterprise will be even more nervous. This is not deep talk ...... lest the industry nervousness!
Back to the topic, in a word, electrolysis water machine in the end there is no use?
Yes, that must be sure!
It has been said before, at present our country has not been the function of water electrolysis machine approval, but this can not mean that the future does not approve, science is developing, history is progress, I am confident that this is a good, beneficial to the people's health of the product will certainly be recognized.
Let's take a look at the birthplace of this product, our neighboring country Japan's understanding of this product:
Japan in the 30's began to study the electrolytic water, in 1965 the Japanese Ministry of Health and Welfare (Ministry of Health) of the family with electrolytic water generator generated water, clearly identified on the gastrointestinal symptoms (abdominal discomfort) to improve the effect.
But in Japan, electrolyzed water has gone through a tortuous process from surprise, doubt, verification to recognition, and in 1992, the Ministry of Health and Welfare, based on feedback from doctors and consumers, recommended further scientific verification of electrolyzed water machines. Professor Katsunori Itokawa of Kyoto University's Faculty of Medicine (former Chairman of the Japan Functional Water Research Foundation, who retired in 2007) organized the establishment of the "Alkaline Ionized Water Device Review Committee", and over the course of several years, conducted rigorous clinical tests, including physical properties tests, animal safety tests, and double blind tests, and finally, in 1999, the Ministry of Health and Welfare recommended that further scientific testing be conducted for electrolytic water machines. In 1999, the Ministry of Health and Welfare reaffirmed the health benefits of alkaline ionized water by confirming its effectiveness in improving indigestion, excessive stomach acid, chronic dysentery, abnormal fermentation in the stomach and intestines, and constipation, etc. The Ministry of Health and Welfare also re-recognized the above conclusions. The details of Prof. Katsunori Itokawa's test are too specialized to be mentioned here.
While Japan recognizes the health benefits of electrolytic water, there are clear requirements from the administrative department on the marketing of the product, and companies should not go beyond the range of benefits recognized by the MHLW when promoting the product, including the ability to improve allergies or diabetes as verified by scholars, etc. They should not mislead the consumers, and they should not exaggerate the publicity when they do not have a strict test to confirm the results, especially when the MHLW reminds the consumers that drinking electrolytic water has a gradual effect on the body. In particular, the Ministry of Health and Welfare reminds consumers that drinking electrolyzed water has a slow effect on the body and can have a preventive effect in the long term, but by no means has a therapeutic effect on all gastrointestinal disorders, which should be especially noted.
Perhaps because of the rigor of Japanese scientists, their scientific and technological products have been at the forefront of the world, perhaps because Japan attaches importance to the popularization of health knowledge, their health care market is that rational and stable.
It is reasonable to believe that the health effects of electrolytic water in our country is recognized sooner or later, because the market has become more and more international, to remind is that the market publicity must be scientific, rigorous, factual, otherwise, even the best products will be questioned. E-bike is very convenient, environmentally friendly, inexpensive, quite good, but if the market publicity that it is better than Mercedes-Benz BMW, its market is coming to an end.