I. Foundation: the first exploration of water home appliance industry (1998-1999)
1. The development of water dispenser in China.
In the early nineties of the last century, water dispensers were introduced from the West to China, and the rapid development and prosperity in China; to 1999, the annual sales volume has exceeded 10 million units, after 2001, the annual sales volume of 20 million units, so far, the market retained about 80 million units, China has now become the largest producer of water dispensers and consumer countries. Why water dispenser in the United States to engage in eighty-nine years, in Europe to engage in five or six decades have not been a great development, but to China in a few years will be the rapid development of up? Eighties and nineties, China's sudden opening and the rapid rise of industrialization, the human drinking water caused great pollution, for a time, mankind can not find suitable drinking water, which is the carrier of pure water drinking fountains as a carrier of the prosperity of the creation of a unique platform, and the prosperity of the barrel water and accordingly promote the development of the water dispenser industry. By 1998, the invention of Qinyuan far-infrared mineralized water purifier, the development of the water dispenser industry has played a great role in fueling the development.
2. The historical background of the invention of Qinyuan's special water purifier for drinking fountains.
① Industrialization of the extreme pollution of human drinking water resources.
② The unprecedented development of the drinking fountain industry.
③ The disadvantages of the purified water industry continue to emerge - no minerals and trace elements, the high cost and inconvenience of buying water, secondary pollution and poor-quality buckets and so on.
4 Consumers call for healthy drinking water, healthy drinking water way of voice is getting louder and louder.
3, Qinyuan water dispenser water purifier invention and innovation
June 1998, the world's first water dispenser water purifier (A20 type) was born, a little later in June 30, 1998, was registered as the establishment of the Cixi Qinyuan water purification equipment limited (Qinyuan's predecessor). The products were exported to Malaysia and other countries, and the sales volume exceeded 10,000 units.
April 1999, the invention of B20-type water purifier production, 2000 C, D, E, F four water purifiers have been put into production, sales exceeded 150,000 units. QY98-1 far-infrared mineralized water purification has been listed as a national key new products, and June 25 - 27 held the first Qinyuan Water Purifier Sales Annual meeting was held on June 25 - 27, which set off a stormy revolution in the drinking water industry. In the same year, hundreds of manufacturers competed to imitate Qinyuan water purifier.
4. The great contribution of Qinyuan water purifier to the water appliance industry.
① Rapidly promote the development of China's water purifier industry.
② Make water dispenser can have two legs to walk smoothly, established our country in the world's leading position in the water dispenser industry, so that water dispensers can get rid of the water merchant sales in the shopping mall.
③ Open Qinyuan allows the water purifier industry to have a continuous development of space. Qinyuan's continuous innovation will lead China's water purifier, water dispenser, water treatment equipment industry continues to develop in a healthy way.
Two, promote: the flag bearer of the second drinking water revolution (1999 - 2000)
1, the first drinking water revolution and the second drinking water revolution.
The end of the nineteenth century, due to the development of the western economy and modern industrialization, the original way of drinking water, water use has been seriously lagging behind, so the rise of tap water began to rise, this is the first drinking water revolution. The rise of tap water, making the modern industry is the rapid development of urban water system is also increasingly innovative, so the tap water began to enter the thousands of households.
However, the rapid development of industrialized hair, to the environment has brought devastating damage, tap water simple water treatment method has not been adapted to people's drinking water needs, for clean drinking water, health calls have become increasingly loud. In the case of suffering and the so-called scholars, experts advocate, pure water began to gradually popularize, this is the second drinking water revolution.
2, Qinyuan water purifier water appliance market impact.
Qinyuan water purifier invented and officially put into production and sales, in a long period of time have not attracted too much attention, the market at that time will be most of the energy invested in since the end of 1999, the beginning of the Nongfusanquan and pure water industry, "the health of the water dispute". In the increasingly heated debate and who can not convince anyone, Qinyuan water purifier won the "national key new product" title, and access to the Ministry of Finance Science and Technology three capital grants, so Qinyuan began to emerge in the market, and the market development by leaps and bounds, so that many experts and pure water manufacturers issued a "Pure water market wolves" exclaimed. The success of Qinyuan's water purifier not only drove the deep and healthy development of China's water purifier industry, but also drove the large-scale market expansion of its related products - water dispensers.
3, the three pillars of the second drinking water revolution.
The second drinking water revolution on people's drinking water and drinking water to enhance the concept is very huge, experts from the product technology, to the people's drinking water health to bring the contribution of the future development prospects and other aspects of in-depth analysis, will be Qinyuan as the representative of household water purifier, pipeline water supply system, pure water and other three industries as the second drinking water revolution of the three pillars of the industry. Pipeline water supply system due to the high cost, low utilization rate and other issues, pure water due to the water quality is too pure, short shelf life, water utilization rate is low and other defects, is destined to be gradually eliminated by the market. As the most advanced and reliable terminal water purification device home water purifier, has been adopted by many developed countries, will lead the second drinking water revolution in-depth, healthy development.
4, experts on Qinyuan water purifier evaluation.
Experts believe that Qinyuan water purifier is a milestone in the history of the development of China's water purifier industry and even the world's water purifier industry, and the significance of what it represents has far exceeded the single water purifier industry. The successful development and mass production of Qinyuan water purifier announced the birth of a new generation of household water purifiers, creating a new situation in the production and sale of household water purifiers, and making epoch-making contributions to the second drinking water revolution.
Three, development: for the role of the leading position (2000)
2000, Qinyuan QY98-1 far-infrared mineralized water purifier was listed as a national key new products, and access to the Ministry of Finance Science and Technology three capital grants. 2000 June 25-27, Qinyuan held a powerful national key new products Products Qinyuan water purifier press conference and the first annual sales meeting, the experts, Qinyuan water purifier, all the marketing staff that history, since we Qinyuan people given the opportunity to reform and innovation, and strive for excellence, we have the responsibility to grasp the ability to take a collective oath to do the water purifier industry and the second drinking water revolution leader, through the efforts of our thousands of Qinyuan marketing people, Qinyuan water purifier this kind of The good products that benefit the country and the people are recommended to the society and serve the human beings!
Fourth, expansion: industrialization guided by the great degree (2001 - 2002)
Qinyuan water purifier to win the favor of the market, the water purifier industry has been unprecedented development, a variety of manufacturers competing for imitation, in order to seize this emerging piece of cake, water purifier market disordered competition began to show:
a, Qinyuan water purifier is a good product for the country and the people, through our thousands of marketing efforts to recommend the community to serve mankind!
a, in addition to Qinyuan other water purifier manufacturers, basically copying Qinyuan's patented technology for production, and cutting corners, product quality is extremely unstable, causing a greater negative impact on consumers;
b, in order to seize more market share, or to obtain more money, these manufacturers began to dump each other at low prices, so that the quality of the product is more and more substandard, resulting in the development of the water purifier market. Water purifier market development of the vicious circle;
c, What's more, some manufacturers have begun to Qinyuan trademark infringement, in flagrant defiance of legal justice and moral dignity.
For the intensification of vicious competition in the market, Qinyuan feels y distressed, on the one hand, the development of the water purifier industry needs many aspiring people and many responsible enterprises to join, on the other hand, many inferior products impact on the market to the development of the water purifier industry has brought about a very difficult to undo the negative impact. Out of the water purifier industry advocate, leader and spokesman for the sense of responsibility, and for the healthy development of the water purifier industry deep concern, Qinyuan began to rectify the market on the frequent punches:
a, to strengthen the protection of their own intellectual property rights, some counterfeit particularly serious, product quality is particularly poor manufacturers to defend the rights of action, will be brought to justice;
b, through the two annual sales meeting and a business promotion meetings Through two annual sales meeting and a business promotion meeting, established a far-reaching impact on the future development of Qinyuan marketing strategy and promotion program, in the industry to effectively establish the status of the leader;
c, through some special events to strengthen the Qinyuan brand publicity and reputation shaping;
d, two of its main products prices down 30%, so that consumers can buy better quality products at lower prices, so that consumers can use lower prices. The price to buy better quality products, in order to purify the market competition, so that some manufacturers out of the market competition forever.
September 11, 2002, Qinyuan held a press conference in Beijing Jingguang Center, invited Xinhua News Agency, Economic Daily News, Beijing Evening News, China Quality News, Business Times and other media to participate in the announcement of its two main products prices down 30%, at the same time, at the meeting, Qinyuan also emphasized a point of view: as a high-tech industry, especially the need for quality products. Every quality product sold is a great support for this industry, while every poor quality product sold will sacrifice a piece of the market.
Fifth, beyond: visionary international and domestic cooperation (2002 - 2003)
1, the reason why to seek partners.
① The development of the water purifier industry has encountered a bottleneck, the industry's competition is extremely chaotic.
② Part of the strength of the company in the development of the water purifier industry began to pay attention.
③ Qinyuan in the water purifier on the extremely strong control, excellent partners can not shake the position of Qinyuan industry leader.
2. What kind of partner is the best choice for Qinyuan?
① With the overall brand, marketing strength, the development of the water purifier industry to play a role in promoting.
② Water purifier related products are more mature, can maximize the expansion of the water purifier market.
③ It can bring help to the deepening of the technology of water purifier, and is in the leading position internationally.
The company has been implementing the strategic strategy of international and domestic cooperation of products since 2002 (in fact, as early as 99 years ago, the company cooperated with Aucma, Schlosser, Rainbow, etc.), and chose Midea Drinking Water Dispenser Company and Gree Small Household Appliances Company as the strategic partners in marketing, and chose Mitsubishi Corporation of Japan, Zhejiang University and so on, as the company's technical partners.
3, visionary international and domestic cooperation is of great significance.
① Promote the development of the water purifier industry, water purifier product sales in the terminal control is greatly enhanced.
② It confirms Qinyuan's supreme position in the water purifier industry.
③ Realized the deep development of the internationalization of water purifier technology, in the water purifier industry, Qinyuan is riding on the top.
6, Revolution: "I am the only one" spirit (2003-2005)
1, the historical background of the invention of non-thermal gall bladder water dispenser.
In 2003, China's water dispenser market has reached more than 60 million units, the annual sales volume has exceeded 20 million units. But the traditional water dispenser such as: secondary pollution, hot water heating repeatedly, water is not fresh, easy to scale, easy to tamper with the temperature, energy consumption and other problems continue to be exposed, consumers are in urgent need of a more convenient, more hygienic, healthier drinking water tools.
2. The invention of Qinyuan heatless water dispenser and the next goal.
July 2003, the second half of the marketing meeting was held in Zhoushan Xiushui Island, the concept of heatless gall bladder water dispenser, put forward at that meeting. In the same year, the company set up a heatless water dispenser attack group headed by Li Mingju senior engineer.
May 2004, the annual Qinyuan technical conference held in Jiaxing, three different heatless water dispenser program in the technical conference to demonstrate. In August of the same year, the first model of heatless water dispenser was successfully made and started to test under the efforts of many technicians.
January 2005, the first batch of heatless water dispenser was test-marketed in Changzhou, Jiangsu Province.
On March 5, 2005, at the new product promotion meeting of the heatless water dispenser, Hong Jiaxiang, the mayor of Cixi City, unveiled the world's first-generation heatless water dispenser, and at the same time, announced that the world's first-generation heatless water dispenser was officially marketed in batch. At present, the second generation of intelligent heatless water dispenser has been successfully developed and is expected to be available in the market within the year. The third generation of multi-functional intelligent heatless water dispenser is stepping up the development.
3, the great significance of the invention of heatless water dispenser.
Qinyuan heatless gall bladder instant hot energy-saving water dispenser, not only solved the confusion of the water dispenser industry, secondary pollution, water is not fresh, safety hazards and other issues, at the same time, will also save a lot of energy for mankind. According to China's 80 million units of water dispenser ownership, if all the switch to this water dispenser, you can save 14 billion degrees of electricity per year, equivalent to one-seventh of the total installed capacity of the Yangtze River Three Gorges Project. The invention of the non-thermal water dispenser will further promote the healthy development of the water dispenser industry, and at the same time, it also indicates that Chinese people can make more inventions and innovations in the field of home appliances for the world to see.