Product market research report sample

Product Market Research Report Sample 1:

I. Time to enter the Chinese market. __ year is exactly the early stage of reform and opening up, but also the beginning of the urban development period, the rapid development of industry and urbanization are in the 90's began to give Procter & Gamble a huge business opportunities. P&G aims to enter China at this time is also the time when the Chinese government can give the biggest support to it, and the resistance it meets is also the smallest. Second, the advantages of science and technology, talent advantage.

Third, professional market planning at present in China's universities, there is no market planning this specialty, only in marketing contains a market planning. And in China, some domestic enterprises have not market planning the existence of this department, generally by the department manager or director to determine the direction of the company's development. In foreign countries, the market planning department is an extremely important department. Market planning department is responsible for collecting all kinds of information, and after analyzing and guiding the direction of the company's future, the development of goals and annual budgets of various products, such as market prices, is equal to the control of the company's lifeblood. Fourth, the product packaging publicity Procter & Gamble in the advertising and publicity costs do not have a clear figure, but at least from the billion as a unit of calculation. Every day, the TV advertisements in various time slots are publicized so that consumers can buy their new products. Moreover, the advertisements of P&G are by no means that kind of fatigue bombardment type of publicity, they will control and grasp a scale, so as not to let the consumers have the resistance psychology, and the advertisements broadcasted are all healthy and refreshing, express the meaning clearly, and the language is simple, which give people a kind of elegant feeling, and it is easy for them to accept the new products. In the former Procter & Gamble some TV or other media ads will be added at the end of the ads: P&G, to create a life of infinite beauty, although it does not say that P&G belongs to Procter & Gamble, but we will know one thing: these products belong to the P&G company. To the perspective of consumer psychology, the human psyche will have a point of view, like to try new things. People tend to use a daily necessity for a long time will want to use other brands of products, than to see how the effect. Change to use, and will not be long to use a brand with, Procter & Gamble is to see this, in the future advertising campaigns did not add the product of the company's publicity. Will only focus on the technological content of the product and the formulation of the effect of publicity, and the use of light bright colors on the packaging with simple lines, never cumbersome, and the product is divided into large and medium-sized models, which can be suitable for people with different family situations. Procter & Gamble's products are also characterized by the packaging is often changed, their products will be changed twice a day a year appearance of the packaging, the advantage is: to give consumers the feeling that the product is new. Another advantage is: reduce the market life cycle of the product, keep the product forever young. Fifth, a good corporate culture of a company's culture is not overnight can come out of the ??? is a long time to accumulate the formation of: Procter & Gamble a variety of products, a single shampoo on a number of kinds of different names, in fact, are Procter & Gamble products, and the use of the effect of the product is not significantly different from the product has a moisturizing type or anti-dandruff, and other models of the product will also have this function. Various different names of products separate to compete fairly, but also have their unique advantages, Hafei Si special anti-dandruff, Sassoon gel color moisturizing, Piao You refreshing? However, they occasionally have the same function, which increases the competition between them. P&G is putting forth effort to compete among various departments, but it also stops the competition occasionally to avoid vicious competition. Another characteristic of P&G's products is that the packaging is often changed, their products will be changed twice a day in a year to change the appearance of the packaging, the advantage is: to give consumers the feeling that the product is new. Another advantage is: to reduce the market life cycle of the product, to keep the product forever young. Procter & Gamble products are diverse, single shampoo on several kinds, just a different name, in fact, are Procter & Gamble products, and the use of the effect is not significantly different, the product has a moisturizing type or anti-dandruff, and other models of the product will also have this function. Various different names of products separate to compete fairly, but also have their unique advantages, Hafei Si special anti-dandruff, Sassoon gel color moisturizing, Piao You refreshing? However, they occasionally have the same function between them, which increases the competition between them. P&G has an attitude of putting forth effort to the competition between various departments, but also stops it occasionally so as to avoid the occurrence of vicious competition. P&G does not have a clear figure for the cost of advertising, but at least it is calculated in billions of dollars. Television advertisements at various times of the day are set to publicize so that consumers can buy that new product that they have come up with. And Baofa's advertisement is never the kind of fatigue bombardment type of publicity, they will control to grasp a scale, do not let the consumer to produce resistance psychology, and the broadcast of the advertisement are like healthy, fresh, express the meaning of clear, simple language, give people a kind of elegant feeling, easy to accept the new product. Piao-Rou: in the promotional mix, mainly advertising and publicity activities in a two-pronged; its advertising emphasizes shampooing, hair care two-in-one, so that the hair flowing and smooth. "Piu-soft", from the brand name let people understand the characteristics of the product to make hair smooth, grass-green packaging gives a person the feeling of youthful beauty, "with silk moisturizer, shampooing and conditioning a complete, so that hair flowing and smooth," the slogan, coupled with a young girl shaking The advertising slogan "with silk moisturizer, shampooing and conditioning in one go, making hair silky and smooth", together with the image of a young girl flinging her silky hair, has deepened the impression of consumers on the effect of "Piu Rou". In Guangzhou, there have been 2 sessions of "Piaoso Star" activities, inviting many stars to appear for its entry into the market momentum, and received excellent results VI. Multi-brand occupation of the market about the brand, P&G's principle is: if a certain type of market there is still room for those who are the best; the other brands are also the products of the Procter & Gamble Company. Therefore P&G's multi-brand strategy allows it to have a very high market share in various industries. For example, in the U.S. market, P&G has eight brands of laundry detergent, six brands of soap, four brands of shampoo and three brands of toothpaste, each with a different claim. When P&G launched ;Bumbo diapers, the pricing was higher than any other brand due to the higher quality. P&G had hoped that the high quality would make people want to buy them at a higher price, but that did not turn out to be the case. P&G knew it had to lower its prices to satisfy consumers, so it used a different strategy to achieve its price reduction goal: it tried to increase production efficiency and change its distribution strategy. Usually diapers are placed in pharmacies, ;while BumperCare reduced its margins and lowered its price into supermarkets. Because of its large sales volume, supermarkets are willing to sell; and because of the large sales volume, the unit production cost is reduced, thus generating a good cycle, making ;Bonbons a successful product. Seven, advertising success formula in advertising, especially TV advertising, P&G has a set of success formula. First, P&G will start by pointing out a problem you are facing to get your attention. Then, the commercial will quickly tell you that there is a solution, which is a P&G product. This product is usually repeated several times throughout the commercial. The ad focuses on clearly emphasizing what P&G can do for you. Eight, the brand management of strict training P&G brand management is mainly reflected in the rigorous training of talents. Brand managers are highly competitive, intense work, promotion quickly, but extremely easy; unsuccessful. Since 1931, the company's top executives are brand management origin, 90% of the management class also come from the brand management, which shows that the brand management is the core area of P&G. Nine, brand managers bear all the responsibility for their own brand, brand managers must be more than anyone in the company to understand, and there will be people to challenge their knowledge in this area. For example, the United States is responsible for a shampoo manager was once the highest supervisor asked, in fact, what is the Chinese dandruff ingredients. Ten, rigorous memo training Procter & Gamble will never find from the outside; airborne troops, but to take one hundred percent of the internal policy, so the internal training system is very important. They attach great importance to training employees to solve problems, set the order, take action, track the quality and leadership, the ability to cooperate. The company offers various courses and seminars at all times to help employees improve. The practice of memos is notorious in P&G's training system. Employees must develop a habit of presenting information clearly and simply to their supervisors. Memos can be broadly categorized into two types, ;information memos and ;suggestion memos. The ;informational memo covers research and analysis, status reports, business conditions, competitive analysis, and market share summaries; ;recommendation memo, on the other hand, is a persuasive document that focuses on: the purpose of the recommendation, background information, the recommended solution, and the logical discussion and next steps behind it. Most memos will not exceed four pages. Brand managers who want to move up the ladder would do well to learn to write memos first. At P&G, memo writing is even used as a training tool. For less senior personnel, it is common to rewrite a memo 10 times; after becoming a brand manager, a memo may still be asked to be rewritten five or six times. By constantly rewriting memos, P&G hopes to train employees to think more thoughtfully. When many companies hope to be able to capture consumer tastes, in the market successful strike, P&G emphasis on solid foundation of marketing training should be very important reference. Product market research report sample (II) (a) international market demand has not yet significantly recovered the current period of the European and American economic recovery prospects are more variable, the international market unfavorable news frequently issued, whether it is the actual demand or confidence has declined compared to the previous period. And with the European and American market inventory replenishment cycle is gradually ending, in the prospect of uncertainty in the case of buyers are likely to enter the next round of inventory digestion stage, the procurement demand has fallen sharply. During the Canton Fair, I will research shows that most of the enterprise order growth of about 20%, but into June and July, the number of orders for some enterprises fell significantly, buyers wait-and-see attitude increased. (B) raw material prices rose sharply, the RMB exchange rate changes on the mechanical and electrical enterprises have a great impact. The first half of copper, glass fiber cloth prices rose to pull the price of printed circuits continued to rise and drive the price of most parts of electronic information products. Liquid crystal screen, steel and other prices caused by the rise in production costs of home appliances. From the second half of 20__ to the first half of 20__, the RMB has been in a unilateral appreciation market, appreciation of more than 5%. As the construction period of complete engineering projects is generally long, the appreciation of RMB has caused large exchange losses to overseas projects under execution. At the same time, the appreciation of the renminbi also led to my company's new approach to overseas projects, the level of the offer has increased, and the price gap between European and American competitors is shrinking. (C) rising labor costs on the mechanical and electrical export enterprises should not be underestimated. (D) Financing issues have a huge impact on enterprises. Since the end of last year, the central bank to control inflation successive interest rate hikes, further increasing the financing costs of enterprises, small and medium-sized export enterprises financing difficulties more prominent. Difficulty in bank loans has promoted the rapid development of underground money changers in Jiangsu and Zhejiang, but their interest rates are very high, and SMEs are under great pressure. Rising financing costs on large-scale Chengdu

set of enterprises is particularly obvious, the domestic banks of the dollar and RMB lending rates than the financial crisis has risen sharply, the cost of enterprise financing remains high. Some projects, bear export credit credit insurance company despite the risk, but due to high premiums, the final owners are not willing to undertake. (E) power supply and demand conflicts. Continued for a long time the problem of tense power supply has not been alleviated, some enterprises due to power tensions can not start, difficult to complete the order phenomenon is also very prominent; rising electricity prices at the same time to the enterprise export has brought greater cost pressure. (F) logistics, warehousing gradually become an important factor affecting the cost of enterprises. Such as my automotive industry, the impact of logistics costs is particularly obvious, automotive logistics costs accounted for about 10% of the cost of the vehicle, while the international advanced level is 4% -5%, many companies also reflect the recent rise in warehousing costs, in addition, Japan's strong earthquake caused by the price of some precision parts and components have also increased the cost of automobiles, electronics companies pressure. (G) I electromechanical products encountered in the international trade friction is still at the stage of multiple occurrences. Due to the economic situation in all countries has not fundamentally improved, the international financial situation is not optimistic, the competition in the field of international trade will remain more intense level. In order to protect the interests of their related industries, countries are likely to launch more trade remedy investigations in the second half of the year, 20___ years will still be my electromechanical products subjected to trade remedy investigations of the disaster year.

Product Market Research Report Sample 2:

We have done a small research on the fruit store, vegetable store, rice, grain and oil stores, aquatic stores, spices store market, collected some of the products retail price, purchase price, sales volume, purchase cycle, to understand the business and consumer spending intentions of the relevant information.

The survey was conducted in three places, Daixian County, Fanzhi County, and Yuanping, focusing on the consumer intentions of the merchants of agricultural products, and at the same time involving the development of the current market. In conducting the survey, we introduced our company's mode of operation and functions, services, etc. Some merchants said that depending on the price, while only a few merchants said that they would not try,

Most merchants will try because for their own profit people will always be interested in, or want to go to verify whether it is good or bad. As a marketer, we should firmly grasp this psychological fight the first battle, whether it is the product, quality, service and other aspects of the business to leave the best impression, so as to solidly seize the business.

Regarding the price of agricultural products, now the prices in the market in various regions are not uniform, and the areas of importation are not the same. In terms of sales channel construction, 70% of the merchants are willing to lower prices than the current way of purchase by the Company's distribution. In addition, for specialized oil, rice and noodles stores or high-grade grain and oil stores, there are specialized manufacturers and wholesalers for distribution. For the popularity of Jindao Logistics, we also sent our business card to the merchants outside the focus of the survey and introduced our services. We have collected the recommendations of the businessmen, the businessmen said that we should increase the advertising and publicity efforts. Although nowadays the society is flooded with advertisements, but its role should not be underestimated. Frequent advertisements are recognized and accepted by the businessmen, so it can be seen that the traditional TV advertisement still occupies a very important position and can play a very good role in publicity. However, with the advent of the electronic age, the network with its large amount of information, fast speed and other characteristics to get more and more people's favorite. In order to should rely on the above three major media, especially to play the advantages of the network, advertising, improve the company's visibility.

Product Market Research Report Sample 3:

Development History:

? 1989: Independent development of PB_.

? 1994: Launched C&C08 digital program-controlled switchboard.

? 1995: Established Intellectual Property Department. Established Beijing R&D Center and passed CMM4 certification in 2003. ? 1996: Launched SDH equipment for integrated service access network and optical network. Signed a contract with Hutchison Whampoa in Hong Kong to provide fixed network solutions. Established Shanghai R&D Center and passed CMM Level 5 certification in 2004. ? Launched GSM equipment in 1997. Established a joint R&D laboratory. As of June 2005, Huawei*** had 10 joint R&D labs. Huawei uses external consultants for process change, employee equity programs, human resource management, financial management, and quality control

? 1998: The product Digital Microcell Server Control Switch was patented. Established Nanjing R&D Center, and in June 2003, passed CMM Level 4 certification.

? 1999: Became the main supplier of China Mobile's national CAMEL Phase II intelligent network, which was the largest and most advanced intelligent network in the world at that time.

Established Bangalore R&D Center, which was CMM Level 4 certified in 2001 and CMM Level 5 certified in 2003. ? 2000: Contracted sales exceeded US$2.65 billion, of which overseas sales exceeded US$100 million. Established R&D centers in Silicon Valley and Dallas

? 2001 10 Gbps SDH system begins commercialization in Berlin, Germany. Becomes a member of the International Telecommunication Union.

Still in 2002, Huawei's international sales grew by 68%. UL's TL9000 quality management system was certified. Deployed the world's first mobile-mode WLAN for China Mobile.

2003: A record 100 million C&C08 ports were deployed worldwide. Established a joint venture with 3Com to manufacture enterprise data networking equipment, certified ISO 14001 by DNV (DET NORSKE VERITAS). Provided a nationwide UMTS service to Emirates Telecommunications Company (Etisalat). Helped it become the first operator in the Middle East and the Arab world to introduce a third generation network.

? Established a joint venture with Siemens in 2004 to develop TD-SCDMA mobile communications technology for the Chinese market. Won a national backbone network optimization contract from China Telecom. High-end router NE5000 won 100% market share of the TSR procurement contract and successfully entered into two super nodes of the national backbone network.Gbit switching router NE80 won 75% market share of the project. Signing a contract with China Telecom to build more than 12 million ADSL lines further solidified Huawei's position as China Telecom's largest strategic partner.

? On May 8, 2006, Huawei launched its new corporate identity. At the Hong Kong ITU Exhibition, Huawei launched its FMC solution based on All IP network. The UMTS Joint R&D Center with Motorola was established in Shanghai. eMobile chose Huawei to deploy Japan's first IP-based HSDPA radio access network. Huawei and 3COM completed the bidding for H3C. US mobile operator Leap chooses Huawei to build its 3G network

? In 2007, 70% of the Top 50 operators chose Huawei, which won the Vodafone 2007 Global Supplier Award, ranked fourth in the world in terms of PCT international patent applications, ranked among the world's strongest mobile networks, and was green and energy-efficient, extending its network strengths to terminals, and establishing a mutually ****winning partnership with industry partners.

Typical models

In 2004, Huawei launched an ultra-thin series of SmarTone cell phones, the A526 and A528, which can be said that these two SmarTone for the majority of Chinese consumers to provide more opportunities for choice. A526, A528 is the Huawei Mobile Phone Business Department was founded at the beginning of the SmarTone series of cell phones of the project of the ultra-thin, ultra-lightweight models, the early stage of the market to do a detailed survey, analysis of Chinese consumers for SmarTone cell phones. A526 and A528 are the ultra-thin and ultra-light models of the SmarTone series of cell phones that Huawei established when the mobile phone business department was first founded. In the process of research and development, A526 and A528 fully draw on the design concepts of GSM and CDMA cell phones, and are masterpieces crafted by Huawei for Chinese consumers.

In 2005, Huawei made a high-profile appearance at the 3GSM World Congress Asia, where it showcased a new series of WCDMA, megapixel 3G phones, the U636, and the U526, which won the Charlton Media Group's "Best 3G Phone Award". "Huawei U636 has a 260k color TFT color screen, 1.3 megapixel camera with WCDMA and GPRS support, 180° rotatable 1.3 megapixel camera, 262k color TFT dual-color screen, 72 chord ringtones, MP3/MP4 support, Java games and applications, PC synchronization via USB and Bluetooth, and a USB/ Bluetooth interface. USB and Bluetooth for PC synchronization, SD card expandable up to 1G.

In 2007, Huawei, the world's leading communications manufacturer, held a new conference in which it debuted the U550, a new Huawei cell phone 3G product, the U550 is an ultra-thin folding cell phone in the sports car model, which supports HSDPA 3.6M /UMTS/EDGE/GSM multiple standards, with an external screen with touch buttons. The U550 is equipped with touch buttons that allow it to play music directly without opening the flip cover, and supports a variety of music playback formats. It can also be used as a high-speed modem to easily realize mobile Internet access, plug-and-play, without the need to install drivers, and is the first choice for people who are pursuing science and technology and fashionable purchases

In 2009, Huawei's self-developed Android smartphone Pulse sold more than 10,000 copies in just three weeks on the market. The Pulse, with its 3.5-inch HVGA touchscreen, was the largest Android phone of its kind that year, and with its sleek chrome shell, HSDPA, Wi-Fi, and GPS, the Pulse was on par with the Iphone in terms of appearance and functionality

In '11, Huawei broke through with a new generation of smartphones that were designed and built to be the first of their kind. Kinds . The most representative of the Huawei C8800 and C8800 are the Huawei C8800 and the Huawei C8800. The most representative Huawei C8800 and C8500, Huawei C8800 combines fashion and business. C8500 sales in China exceeded 2 million units, creating a myth of Android smartphone sales in China

Trends

The five major trends revealed at the Electronics Fair include:

Full HD 5-inch large screen

Following the HTC DroidDNA (i.e. Butterfly), the Sony _periaZ, Huawei AscendD2 and ZTE Grand S are all equipped with large 5-inch screens with a resolution of 1920 x 1080 pixels.

In addition, Alcatel will also be launching its full HD 5-inch smartphones at the Las Vegas show: the OneTouch and the Vizio. Larger screens and higher resolutions have become the main features emphasized by vendors when convincing consumers to buy their new devices, and the success of Samsung Electronics' Gala_yNote series has shown that this is where user interest lies. The original Gala_yNote was configured with a 5.3-inch screen, which was increased to 5.5 inches for the subsequent Note II.

At the Consumer Electronics Show, Huawei also unveiled the AscendMae, a device with a 6.1-inch display, but with a lower resolution screen of 1280×720 pixels.

One concern raised by the larger screen and higher pixel count is shorter battery life - as evidenced by the mixed reviews users have given the DroidDNA. The _periaZ and AscendD2 have batteries of 2,330 mAh and 3,000 mAh respectively, which are both higher than the 2,020 mAh capacity of the HTC Droid DNA battery.

Quad-core processors

Smartphone makers are expected to go all quad-core this year.

The _periaZ and GrandS both use Qualcomm SnapdragonS4 Pro processors, while Huawei's Ascend D2 has opted to use the company's internally developed quad-core processor.

Processor makers were also at the show: Qualcomm, Nvidia, and ST-Ericsson all introduced quad-core processors.

The Qualcomm Snapdragon 800 processor outperforms the Snapdragon S4Pro processor (by 75%). In addition, the processor offers integrated support for LTE and 802.11ac standards. The first smartphones using this processor will begin shipping later this year.

Qualcomm's processor will compete with NVIDIA's Tegra4, which is the first quad-core processor designed with the ARMCorte_-A15 architecture.The Corte_-A15 has already been used in the Ne_us10 tablet (which has a dual-core processor). Battery power saving program

The combination of a large high-resolution screen plus a quad-core processor doesn't mean long battery life. But in addition to outfitting their smartphones with longer-lasting batteries, Sony and Huawei are also extending battery life with energy-saving features.

Sony's BatteryStaminaMode improves phone standby time - by automatically closing power-hungry apps when the screen goes to sleep and launching such apps once the screen starts up again. Sony notes that the more apps a user installs, the more effective this feature becomes.

Huawei reduces battery consumption by automatically shutting down transmitter circuits when not transmitting data, resulting in longer standby times on the AscendD2.

Adding dust and water resistance

Sony and Huawei's new products are also dust and water resistant, which they hope will persuade consumers to choose their new models. Sony says that if all ports and covers are closed tightly, the _periaZ can be protected from "low-pressure jets of water from all possible directions and remain impervious to fresh water up to a depth of 1 meter for 30 minutes".

The AscendD2 is less water-resistant, but it's still impervious to water sprayed at it.

Sony and Huawei aren't the first vendors to add dust and water resistance to their devices. Panasonic, for example, had launched its Eluga smartphone at last year's Mobile World Congress with the intention of breaking into the European market, but that ended in failure. It remains to be seen whether dust and water resistance will succeed in attracting consumer attention.

Higher camera resolution

The new phones shown by Sony, Huawei, and ZTE have the same camera resolution: all three are equipped with rear cameras with 13 megapixels.

The _periaZ and GrandS are also equipped with a 2-megapixel front-facing camera that supports users in shooting 1080p videos. As mentioned above, Sony's new main phones have implemented high dynamic range imaging for video and still images. Sony explains that with High Dynamic Range Imaging, the camera is able to capture the same image at different exposure levels and layer the image to produce an optimized end result. This technology allows users to shoot video clips in front of a window or when the sun is directly behind the object being photographed.

Users of Sony smartphones can also take pictures while shooting video, and are configured with a burst mode capable of capturing 10 images per second (at 9-megapixel resolution), a feature that lasts until storage runs out.